1. NIKE
Melissa Grelli. Jaehwan Kim. Neil Young.

2. Overview
History
Brand Portfolio
Marketing Strategy
Future

3. A Glance Back...
1950’s Nike breathed its first breath, it
inhaled the spirit of two men.
1960’s Founded on a handshake, $500 and
mutual trust.
The birth of the Nike brand, and the
1970’s
company.
1980's A decade of transi@on and
rededica@on.
1990’s Nike extends its reach.
2000’s Leading a new genera@on.
History

4. Did You Know?
1968 The first BRS West 1980 Steve OveV‐ the
retail store is opened in first athlete to medal
Eugene, Oregon wearing Nike shoes
1973 Ilie Năstase is the first
professional athlete to sign
an endorsement contract
to wear Nike shoes.
History

5. Cole Haan®, Bragano®. Converse®, Chuck Taylor®, All Star®, One Star®,
Jack Purcell®
Nike 6.0, SPARQ, NIKEiD, Nike+, LIVESTRONG, Jordan, Nike Total 90, ACG
Brand Portfolio

6. US International
42% of total revenues 58% of total revenues
23,000 retail accounts 28,000 retail accounts
3 largest customers accounted for 3 largest customers accounted for approx.
approx. 25% 11%
3 distribution centers 14 distribution centers
20 sales offices 52 sales offices
338 retail stores 336 retail stores
Strategy

7. International Revenues [continually increasing]
2007 2008 2009
53% 57% 58%
Geographic Re-Organization
US, Europe, Middle East and Africa (EMEA), Asia Pacific, and Americas
North America, Western Europe, Central/Eastern Europe, Greater
Strategy
China, Japan, Emerging Markets

8. “Bring inspiration & innovation to every athlete in the world.”
Do It. “If you have a body, you are an athlete.”
J ust

9. Products
Strategy

10. Maestri Soccer Boot & Nike Soccer +

11. Sponsorship
Strategy

12. NikeWomen
“Delicious Training”
Nike is keying on the women’s training segment and has established an
interactive web presence for the ladies - “Delicious Training.”
Future

13. NikeWomen
Nike Training Club Victorious”
NikeNike Women’s Gear
Training Widget
“Rock
An interactive community that connects womentraining appareldownload describing
Computer widget Nike’sof the women to set and challengesand stories
Online featuresallows hottest Nike training videos and footwear
that female athletes featured in goals,
them with training programs and them victorious. Nike gear. products and training.
free workout meks competition among friends.
what designed specifically forHighlights
mixes/videos and win women.
Future

14. NikeWomen
CelebStyle
Lifestyle-based segment of the NikeWomen
community that highlights female celebrities and
the role Nike plays in their respective “style.”
Future

15. Nike6.0
NIKEiD Nike6.0 Player
“The Team”
Recognizing the style and authenticity of action sports
Highlights Nike6.0 athletes in each that provides access to actions sports
Desktop widget of the
culture, Nike leverages NIKEiD platform to allow boarders brand platform’s
six core sports. kicks and clothes. news. Works hand-in-hand with blog.
videos, photos and
and skaters to create their own Includes sections on their style and gear. Future

16. NikeResponsibility
Strategy Public Policy and Advocacy
Workers and Factories Culture
People and
Outlines the strategy behind Nike’s Communities
Environmentuse of government relations teams to
social responsibility
Highlights Nike’s
campaign - includes recap of the changing landscape, strategy, including the use
Highlights key issues facing the company, provides an to the company and its
Outlines Nike’s Human Relations
interactive Discussion ofadvocate on issues pertaining
discussion of amap of productiontoward combattingto identify what motivates and
Overview of Nike’samove facilities and includes case investment -
closed-loop business model and outlines climate
of Global partners - withto commitment to transparency.
Nike’s approach community
Employee survey global
change - NikeConsidered performance.a 33,000 and programs
companystudies about company initiatives. initiatives employees.
targets to evaluateand product for studies on
providing funding Design and case
engages its nearly
projects resonate with the Nike consumer.
that like GreenXchange.
Future

17. NikeResponsibility
Lace Up Save Lives with (NIKE)RED
Nike Trash Talk
In 2008, Nike joinedRED™ to create “Lace UpSteve Nash to create the
Nike partners with forces with NBA All-Star Save Lives,” an initiative
Trash Talk - at fighting AIDS in Africa. To date,from manufacturing waste.
aimed the first performance shoe made RED™ partners have
generated over $135 million to the Global Fund. Future

19. Questions?

20. Appendix
http://media.corporate-ir.net/media_files/irol/10/100529/ar_08/nike_ar_2008/select_financials.html

21. Appendix
http://media.corporate-ir.net/media_files/irol/10/100529/ar_08/nike_ar_2008/select_financials.html