1. Putting America Back to Work A Career Networking Seminar August 18, 2009

7. Exactly, What Is A Brand? A person’s perception of a product, service, experience or organization. Branding is an ART and a SCIENCE. Interbrand l Creating and managing brand value

8. What Are the Components of Brand Identity? Interbrand l Creating and managing brand value

11. Further describes the Reasons to Believe YOUR brand Attribute Experience (see attached resume for further details) Accomplished Comfortable Confident Grounded Collaborative Inquisitive Urban/Urbane Enthusiastic

18. Template for Your Current Network/ Key Stakeholders/Mentors Friends _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ Neighbors _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ Relatives _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ Suppliers/Customers _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ Co-Workers _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ Business/Professional Associates _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ Alumni/Alumnae _________________________ _________________________ _________________________ _________________________ _________________________ Religious Affiliation Contacts ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ Community/Political Contacts _________________________ _________________________ _________________________ _________________________ _________________________ Personal Business (Banker, Broker; Agents) _________________________ _________________________ _________________________ _________________________ _________________________ Organizations ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ Spouse/Partner Network _________________________ _________________________ _________________________ _________________________ _________________________ _________________________

28. Thank you! Thank you!