1. SAP Inside Track
Brussels 2 0 1 0 SAP Communities & SAP
Mentors : What's in it for me ?
How to convince my Boss to
let me access it ?
Martin Gillet
Cogilius bvba
© 2010 Martin Gillet. All rights reserved.

2. Disclaimer
• Part of this presentation has been illustrated with slides kindly
provided by the SAP Communities.
• Although this session highlights key question, the information
provided here are my views and opinions and do not reflect
necessarily SAP AG’s views.
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3. In This Session ...
• Discover what are the SAP Communities and what they can bring
you
• Get introduced to the SAP Mentors
• Identify key answers to convince your boss to let you access the
Social networks as well as SAP Communities
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4. What’s in it for me ?
BLOGS TIPS AND TRICKS
INTEGRATION WITH
COLLABORATION SAP ENTERPRISE PORTAL
INTEGRATION WITH
COMMUNITIES SAP PRODUCTS
HOWTO
GUIDELINES
TRIBE ENHANCEMENTS
FAQ
PEERS EXAMPLES
...
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5. What are the SAP Communities ?
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6. Social Media – Tim O’Reilly
“…a set of technology, social, and economic trends...”
Leverage the
power of crowds
http://wordle.net

7. Comprehensive, World-Class Social Media
Best-Practices and Leadership
5 major groups 4 major groups
2M+ members 30K+ members
575+ storefronts 20K followers
Leads & Revenue 18+ accounts
25K fans,
15+ active pages
40K visits via blogs
“SAP Community Network…may be the most extensive use to date of social media
by a corporation.” -- Leveraging the Talent-Driven Organization, The Aspen Institute, 2010.
© SAP AG 2010. All rights reserved. / Page 6

8. Why Do Communities Matter?
People Work Differently Today to Manage the Explosion in Sources of Data
a × 10b
Exponential rate
Globalization: Economies, of change
societies, and cultures are integrated
101 0111
110 1001
110 1011
Complex world 110 1001
Explosive growth in
dissemination of information
overwhelms teams
Proliferation of devices: Fragmentation: Sources of
Increasing access to information information are user generated ,
on new form factors now from a multitude of sources
© SAP AG 2010. All rights reserved. / Page 7

9. SAP Community Network
What is it…?
The SAP Community Network (SCN) is the business network for SAP professionals.
It delivers social innovation, social commerce, and social intelligence to our global
ecosystem of SAP customers, partners, employees, and independent experts.
Developers and Business Business Users Professors and
IT Pros Process Experts Students
use extend solution
gain insight
learn discover Code Exchange
consume subscribe optimize
Explore Find partner solutions
find join follow comment
adopt
Innovate operate
rate implement Idea Place
converse
search evaluate
connect customize
share create best practice
ask Engage participate
people-to-people
collaborate
solve
© SAP AG 2010. All rights reserved. / Page 8

10. People in Many Roles, Actively Engaged
Large, Active Community of 2 Million Members
Members Contributors
~ 2 million members > 200,000 have contributed
> 200 countries and territories > 70,000 in last year
~ 30,000 new members / month > 6,000 bloggers
Developers and Business Business User Professors and
IT Pros Process Experts Students
Traffic Momentum
~ 1 million unique visitors / month ~ 4,000 posts / day in 350+ forums
> 29 million total visits in 2009 > 1.5 million topic threads
~ 20 million pages viewed / month > 7 million total messages
© SAP AG 2010. All rights reserved. / Page 9

11. Wealth of Resources In Active Community
Two Million Members - Contributing, Engaging, Connecting
Members Contributors
~ 2 million members > 200,000 have contributed
> 200 countries and territories > 70,000 in last year
~ 30,000 new members / month > 6,000 bloggers
Traffic Momentum
~ 1 million unique visitors / month ~ 4,000 posts / day in 350+ forums
> 29 million total visits in 2009 > 1.5 million topic threads
~ 20 million pages viewed / month > 7 million total messages
© SAP AG 2010. All rights reserved. / Page 10

12. Communities Provide Deep, Broad Resources
Best Practices, Thought Leadership and Training
Collaboration Content Downloads and Tools Skills Development Marketplace
© SAP AG 2010. All rights reserved. / Page 11

13. SAP Community Network – Online
A Vibrant Global Network of Customer-Facing & Partner-Enabling Assets
SAP Community
SAP Developer Network Business Process
Network Expert
Customers
Business Objects University Alliances
Community Community
EcoHub
© SAP 2009 / Page 12 © SAP 2010 / Page 12

14. Organizations Who Engage in SAP Community
Network Drive Better Results
Efficiencies – reduce wasted resources, cycles, and
money, by re-using existing experiences and solutions
Impact – drive higher quality and better business results
by leveraging the community and known best practices
Speed – accelerate execution through access to
technologies, models, and a network of experts
Insight – innovate and differentiate with the benefit of
collective wisdom and a broad perspective
© SAP 2009 / Page 13

15. SAP Community Network – Three Simple Steps
Leverage the Communities in Your Organization
Explore
Join the community, search for the
resources you need, learn how to use
the site to benefit your team
Engage
Connect to build YOUR network,
collaborate with peers, share your
knowledge to “give back” and grow
your reputation
Innovate
Adopt best practices, optimize your
landscape, visit Code Exchange and
Idea Place for innovative discourse
© SAP AG 2010. All rights reserved. / Page 14

16. What are the SAP Mentors ?
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17. What is a tribe ?
tribe
Noun
1. a social division of (usually preliterate) people
(synonym) folk
(hypernym) social group
(hyponym) phyle
(member-meronym) moiety
2. a federation (as of American Indians)
(synonym) federation of tribes
(hypernym) nation
(member-meronym) Mayan, Maya
(classification) United States, United States of America, America, US, U.S., USA, U.S.A.
3. (biology) a taxonomic category between a genus and a subfamily
(hypernym) taxonomic group, taxonomic category, taxon
(hyponym) Bovini, tribe Bovini
(member-holonym) family
(classification) biology, biological science
4. group of people related by blood or marriage
(synonym) kin, kin group, kinship group, kindred, clan
(hypernym) social group
(hyponym) mishpocha, mishpachah
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(member-meronym) relative, relation
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Source : Babylon dictionnary

18. ‘Gather and promote your tribe !’ Mark Finnern
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19. 3 SAP Ecosystem Events
Education plus Deepening Relationships, Loyalty, Commitment
SAP TechEd and TechTour
30,000 attendees in 4 regional + 40 local events
Las Vegas
Shanghai
Berlin Bangalore
SAP TechEd ( www.sapteched.com )
SAP’s premier technical education conference and business process event.
Target audience: LE and mid-market customers + partners + SAP employees
SAP TechTour ( www.sapteched.com/techtour )
Road show with SAP TechEd content, free of charge, local language
Target audience: LE, SME customers and prospects + partners + SAP employees
© SAP 2010 / Page 18

20. How to convince my manager …?
• How to convince my boss to access these places ?
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21. How does social media deliver value in industry?
Social
Approach Example Goals
Objectives
Monitor mentions of key •Customer insight; crisis management
LISTENING words and phrases •Improved segmentation
•Alignment of offering with need
•Changes in reach, impressions, brand awareness
Add messages & topics to
TALKING discussions & interactions •Increased share of voice
•Higher quality of responses to offers
Convert influencers into •Increased velocity of messages in market
ENERGIZING advocates of your value •Increased recommendation, promotion, advocacy
propositions •Higher trust, brand trust perception
Diffuse innovations across •Faster deployments at new customers
SPREADING
target groups •Existing customers create new business capacity
•Reduced support costs
Broker assistance between
SUPPORTING •Higher customer satisfaction
requesters and assistors
•Less churn
Enfranchise customers into •Deliver products faster to market
EMBRACING
development processes •Increased loyalty, increased advocacy
20 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

22. SAP Communities Drive Value to…
Open access to subject matter experts for fast implementation + issue resolution
Many support resources reduce customer operations costs (TCO)
Increase knowledge and insight
Connect with peers and partners; increase influence
Customers Co-innovate by connecting experts for surprising results
Discover, evaluate, and buy partner and SAP solutions
Subject matter experts for solutions, innovation, and market insight
Many implementation and support resources reduce support costs
Partners Demonstrate expertise, generate leads to > 2M members globally
Gain access to massive SAP installed base
Quick product/service adoption and market ramp-up with immediate global reach
Speed, agility, better decision making, and risk reduction via rich insights
Higher customer satisfaction and loyalty; better retention, up-sell, and cross-sell
Improved product and information quality with outside-in feedback on our products,
SAP services, processes, and customer experiences
Proof of strong commitment to ecosystem enablement and success
Lead generation for the entire ecosystem – SAP and partners
Co-innovation by connecting experts with others = leadership
Our Ecosystem Gateway to solution certification, roll-out, ramp-up, and success
©© SAP AG /2010. All rights reserved. / Page 21
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23. SAP Communities Deliver Value thru…
Exclusive Content Connectivity
Leading Practices and Solutions Peer Networking
“How-to” Guides, Whitepapers, Articles Major Conferences & Local Events
Newsletters and eLearning Industry & Solution Forums
Enterprise Services Definitions, Business Thought Leader Blogs
Maps, and Implementation Documents Collaborative Wikis
SAP EcoHub Partner Solutions & Services Expert Discussion Forums
Marketplace Access to Influencers + Execs
Solution Demos and Specs Partner to Customer to SAP
Rich Assets Individual & Company Benefits
Configuration & Optimization Examples Skills Enhancement
Audio / Video Demos, eLearning Member-Granted Points
Widgets, Wizards, Editors Reputation-Based Recognition
Previews, Trials, Add-On Downloads Appreciation, Status, Awareness, Visibility
Tools, Analyzers, Development Kits Education & Professional Development
Solution Composer Skills Certification
InnoCentive & Idea Place for Innovation SAP Mentor Program
Partner and SAP Solutions + Services Career Center Job Board
©© SAP AG /2010. All rights reserved. / Page 22
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24. SAP Community Network Team Excels
Recognized Experts in Community Building
SAP Community Network… may be the most extensive use to date of social media by a
“ corporation.”
Richard Adler
Leveraging the Talent-Driven Organization, The Aspen Institute, March 2010
“SAP ‘s results have been impressive, not only in the scale of the creation space but in learning
“ and performance improvements it has produced.”
John Hagel III, John Seeley Brown, Lang Davison
The Power of Pull, April 2010
SAP ranks in the top ten of “the world's most valuable brands based on how they leverage social
“ media to interact with customers.”
Charlene Li
The World’s Most Valuable Brands. Who’s Most Engaged? Altimeter, August 2009
SAP has elevated its community development into an entire practice…it allows the most
“ dedicated members of its community direct access to senior management to provide feedback on
products, services, and strategy.
Chris Andrews
Four Components of Successful Innovation, Forrester, April 2009
© SAP AG 2010. All rights reserved. / Page 23

25. Customers Gain Insight with Communities
Direct Access to Best Practices
Standard Bank is using SDN Colgate Palmolive saved Hamelin learned from trusted
enterprise service use cases 10% to 20% of project time sources what worked and
to ensure accuracy and using the SAP Communities didn’t, leading to informed
shorten cycles. as a resource. decisions and successful
implementation.
“Project resources together “ SCN has been a very helpful “ We wanted technical
with the SAP Community resource for many questions information, step-by-step
Network are proving paramount that we encountered during the instructions on how to get [SAP
to us realizing our vision. We development phase of our SAP BusinessObjects solutions and
were able to capitalize on the implementation; easily saving SAP ERP] to work together. The
content and lessons learned on us 10-20% of overall project SAP BusinessObjects
SCN to significantly shorten time. Finding a similar solution community gave us what we
our learning curve and ourselves might have taken an needed to implement the
development lifecycles.” extra 2-3 weeks, in some cases.” software successfully.”
Phillip Parkinson Faisal Mehmood Jean-Marc Viallatte
Integration Developer Business Process Analyst Managing Director
Standard Bank Colgate Palmolive Hamelin
© SAP AG 2010. All rights reserved. / Page 24

26. … Show your colors !
This handy sticker will make your manager ….
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27. Resources
• SAP Examples !
SAP social media guidelines for employees :
http://www.sapweb20.com/blog/2009/07/sap-social-media-
guidelines-2009/
Social Media Trends
http://wiki.sdn.sap.com/wiki/display/profile/Social+Media+Tre
nds
From Web 2.0 to Enterprise 2.0 :
http://en.sap.info/twitter-facebook-blog-wiki/30508
Facebook for Business
http://en.sap.info/streamwork-netweaver-business-
client/38735
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28. Resources (con’t)
• Websites
http://sdn.sap.com
http://sapmentors.sap.com
• Twitter
http://twitter.com/sapmentors
http://twitter.com/sapcommnet
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29. © SAP AG 2009. All rights reserved. / Page 28
sap.com/techtour
internal

30. Questions ?
Hopefully some answers …
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31. Your Turn! Questions?
Finish Line!
How to contact me:
Martin Gillet
mgillet@yahoo.com
http://www.twitter.com/mgillet
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