Improve your ranking on Google with this helpful SEO Webinar by SEO expert and author, Michael H. Fleischner. Michael is the author of today's top-selling SEO seo book, "SEO Made Simple", reveals 7 things Google is not telling you but are impacting your website rankings. Discover these 7 strategies for improving Google rankings, driving more targeted traffic to your website. With more targeted traffic, you will generate more leads and conversions for your business. This presentation was given on June 10, 2015 in partnership with Convirza, makers of online call software to measure and optimize phone conversations. Get additional SEO help by visiting http://MySEOmadesimple.com and join the SEO community for answers to your most difficult search engine optimization questions.

1. 7 Things Google Is Hiding From You...
June 2015

2. www.BigFinSolutions.com
“How to Instantly Drive More
“Organic Traffic”
To Your Website WithOUT Playing
A Guessing Game!”

3. www.BigFinSolutions.com
If You Stay Until The End….

4. www.BigFinSolutions.com
Michael Fleischner
• Wrote the Book on
SEO
• Did website
optimization for top
agencies (secretly
outsourcing)
– Mercury Media
– PING
– Instyler, Dow Jones,
etc
• Over 7 figures on
organic traffic alone

5. www.BigFinSolutions.com
Done A Lot of Things Right…

6. www.BigFinSolutions.com
Done A Lot of Things
WRONG…

7. www.BigFinSolutions.com
After Doing This For 10+ Years…
• Nothing Converts Like
Organic Search
• Simple Things You Can
Add To Any Organic
Program
• Optimize Your Site
WithOUT Feeling Like A
Newbie
• You Can Plug Organic Into
Almost ANY Business

8. www.BigFinSolutions.com
Most People Think There’s
an Easy Way to Dominate
the Web

9. Let’s Buy a Few of These!

10. www.BigFinSolutions.com

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But There’s a Problem

12. Only 18% of Clicks Go Here!

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82% Go Here!

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So How Can We Dominate?

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We Used To Run Marketing Channels
As Distinct, Separate Silos

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Each Channel Contributed
Individually To The Whole

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Then, Some Marketers Realized The Benefits
Of Channel Integration

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This Integration Benefits from
Two Trends

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Secret #1 - Building a well-
SEO’d site is important for
building a powerful brand.

20. 2011:
I think that’s the only
one I’ve heard of…

21. 2015:
Hmm… Pretty sure that’s 5 of
the 7 largest, best-known auto
insurers in the US?

22. 2011:
I know Sunset, but
none of these others.

23. 2015:
This is the only brand on
page one I don’t know.

24. www.BigFinSolutions.com
Secret #2 – Local Search Is
Driving Local AND National
Search Engine Results!

25. www.BigFinSolutions.com
Google Places
Google Places
Only 15% of Businesses
Have Claimed Their
Google Places Profile

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All it took was a FREE Google Places
for Business Profile
Integrated Results

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Secret #3 – Sites Dominating
Local Are Using Data
Aggregators and Distributors.

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Thank a Data Aggregator

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Secret #4 – Even National and
Local Sites Are Adding Local
Pages… And Getting Results!

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Add Local Pages to Your Site

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#1 in Organic Results

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Secret #5 – Content Is Still
King… But It Must Be Yours!

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Content is Good… Make it Yours!

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Secret #6 – It’s All About
Amplification....

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Boost Results
Make It Easy

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Secret #7 – The Link Game Has
Changed…

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44. This Will Get You in Trouble:
Crappy Links
Seek out
links to rank
better
Acquire
them
manually
Submit,
pay, beg,
trade, etc.
+ + = Low Scalability
Risk of Penalties
This Will Get You the Right Links:
Do stuff
worthy of
attention
Earn
amplifi-
cation
Links come
in naturally
+ + =
Traffic
Branding
Rankings

45. www.BigFinSolutions.com

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47. www.BigFinSolutions.com
In The Past Hour…
• Building Well SEO’d Sites Are Essential For
Building A Powerful Brand
• Local Search Is Driving Local AND Nation
Results
• Top Performers Are Using Data Aggregators
• Build Local Pages (National or Local Reach)
• Content Is Still King But It Must Be Yours
• It’s All About Amplification
• The Link Game Has Changed

48. www.BigFinSolutions.com
If All This Did Was…
• Improve Your Local Exposure… Would It Be
Worth It…?
• Give You That Kick In The Butt To Finally Get
Your Brand Moving… Would It Be Worth It?
• Give You 10%, 20%, or 30% More Organic
Traffic Per Month… Would It Be Worth It?

49. www.BigFinSolutions.com
“How to Instantly Drive More
“Organic Traffic”
To Your Website WithOUT Playing
A Guessing Game!”

50. www.BigFinSolutions.com
My Promise
• How To Choose and Implement A Data
Aggregator
• How To Publish Optimized Content Across
Multiple Social Media Channels
• How To Optimize Any Website With Little Or
No SEO Experience
FREE Marketing Forum…. We Talk About
Implementing SEO Best Practices..

51. @mfleischner
Periscope App
Michael Fleischner, Big Fin Solutions | June 2015
Thank You!
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Available at
MySEOMadeSimple.com
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On Amazon.com
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