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Marketing label management for USG Ceilings product
1. Mark Fernette
Marketing Production
Art created in
Adobe Illustrator at
100% Label Size: 8 1/2quot; X 11quot;
This proof is
PMS Colors: 1815 C Red, 421 C Gray,
100% PANTONE
1815 C
PANTONE
421 C
PANTONE
Black C
STOCK
WHITE 70 LB. LITHO
of full size Black C on 70 LB. Litho Stock
3. Mark Fernette
Durock labels: 12 versions
Total annual volume = 16 million labels
Marketing Production
Art created in
Adobe Illustrator at
100% Label Size: 8 1/2quot; X 11quot;
This proof is
PMS Colors: 485 C Red, 421 C Gray,
100% PANTONE
485 C
PANTONE
421 C
PANTONE
Black C
STOCK
WHITE 70 LB. LITHO
of full size Black C on 70 LB. Litho Stock
4. Mark Fernette
Packaging
Challenge: Durock Cement Board not meeting
profitability margins.
Action: Led cross functional team to evaluate all
aspects of packaging and operations.
Result: Increased profitability from 14% to 20%
with estimated annual savings of $3,500,000.
Marketing Production
Dramatically reduced carbon footprint.
Previous New
(50) 1/2” x 3’ x 5’
5 Panel Graphic Bag
Durock Boards Plastic Banding and
Corner Protectors
5 MIL Barrier Sheet LINX Label
25” High Wrap
3/4” Top Deck Boards
0.075 Pallet Pad
Plant Production Label Dunnage
LINX Label
Art created in
Adobe Illustrator at
Mark Fernette’s Portfolio 2009
100% Label Size: 8 1/2quot; X 11quot;
This proof is
PMS Colors: 1255 C Yellow, 421 C Gray,
100% PANTONE
1255 C
PANTONE
421 C
PANTONE
Black C
STOCK
WHITE 70 LB. LITHO
of full size Black C on 70 LB. Litho Stock
5. Mark Fernette
Merchandising / POP
From simple, super tight grip to position product brand
from competing clutter...
Marketing Production
vacuum formed 3-D sign
...to complex,
displaying full scope of ceiling panel offering
Art created in
Adobe Illustrator at
Mark Fernette’s Portfolio 2009
100% Label Size: 8 1/2quot; X 11quot;
This proof is
PMS Colors: 349 C Green, 421 C Gray,
100% PANTONE PANTONE
421 C
PANTONE
Black C
STOCK
WHITE 70 LB. LITHO
of full size 349 C Black C on 70 LB. Litho Stock
6. Mark Fernette
Collateral
Installation brochures in big box environment
Marketing Production
6 page 4 color product promotion
Art created in
Adobe Illustrator at
Mark Fernette’s Portfolio 2009
100% Label Size: 8 1/2quot; X 11quot;
This proof is
PMS Colors: 180 C Orange, 421 C Gray,
100% PANTONE
180 C
PANTONE
421 C
PANTONE
Black C
STOCK
WHITE 70 LB. LITHO
of full size Black C on 70 LB. Litho Stock
7. Mark Fernette
Contact Information
CONTACT INFORMATION PH
ON
Mark Fernette EN
UM
mfern1@aol.com BE
R
http://www.linkedin.com/in/markfernette
630 864 8378
Marketing Production
INFORMACIÓN DE CONTACTO NÚM
ERO
Mark Fernette DE
TEL
mfern1@aol.com ÉFO
NO
http://www.linkedin.com/in/markfernette
630 864 8378
Art created in
Adobe Illustrator at
Mark Fernette’s Portfolio 2009
100% Label Size: 8 1/2quot; X 11quot;
This proof is
PMS Colors: 2597 C Purple, 421 C Gray,
100% PANTONE
2597 C
PANTONE
421 C
PANTONE
Black C
STOCK
WHITE 70 LB. LITHO
of full size Black C on 70 LB. Litho Stock