What Hath Wikipedia Wrought? Crowds remaking the newsAndrew Lih
What Hath Wikipedia Wrought:
Crowds Remaking the News by Andrew Lih
Closing keynote at Wikisym 2010 in Gdansk, Poland. An update on the health of Wikipedia, its implications on the news industry and a description of a new project: Wikifactcheck.
What Hath Wikipedia Wrought? Crowds remaking the newsAndrew Lih
What Hath Wikipedia Wrought:
Crowds Remaking the News by Andrew Lih
Closing keynote at Wikisym 2010 in Gdansk, Poland. An update on the health of Wikipedia, its implications on the news industry and a description of a new project: Wikifactcheck.
Social Media: Key Trends, Impacts And Role For BrandsElizabeth Lupfer
The presentation at the Research Showcase on Social Media-- Preliminary results from the Global Web Index UK and US data
* Motivations for using the web
* Social media usage trends
* How social media is driving change – video example
* The impact of social media
* Role for brands and challenge for advertising
Great presentation on how to build virtual community, by David Hinds, performed for Social Media Club South Florida in January 2009.... posted here by me just to be able to share it with some friends.
I'm not the author... even If I would love to be :-)
Social journalism: Community building through social networksJD Lasica
A presentation to the Pacific Northwest Newspaper Association Summit in Seattle on 10 ways to use social networks and social media to engage local readers.
The 10 ideas for building local community:
1. Be first with breaking news
2. Leverage Twitter
3. Enable conversations
4. Get widget-happy!
5. Community video
6. Geocoding & citizen photography
7. Create local map mashups
8. Hook up with Facebook
9. Tap into sharing economy
10. Study, borrow, steal
This Ain't No Picnic: The ROI Of The Social CustomerMetz Consulting
If you're looking to explain return-on-participation to your team, and figure out how to monetize the social customer, this is the presentation to check out. Includes case studies from Carnival Cruise Lines, Aquafina, & Jack In The Box. Originally given at the Minnesota AMA Conference, 2008.
FSPA Social Media Day, with Promote PR@s Sue Anstiss providing a detailed overview of all the key social media streams and tools which can be used to maximise a sports businesses presence.
2020 Social Workshop on Social Media Strategy for CXOs2020 Social
Slides from the 2020 Social workshop on Social Media Strategy for CXOs.
This deck has been used for the following workshops:
- RPG Group, June 2010.
- BIAL, June 2010
Update history:
- June 2010
Social Media: Key Trends, Impacts And Role For BrandsElizabeth Lupfer
The presentation at the Research Showcase on Social Media-- Preliminary results from the Global Web Index UK and US data
* Motivations for using the web
* Social media usage trends
* How social media is driving change – video example
* The impact of social media
* Role for brands and challenge for advertising
Great presentation on how to build virtual community, by David Hinds, performed for Social Media Club South Florida in January 2009.... posted here by me just to be able to share it with some friends.
I'm not the author... even If I would love to be :-)
Social journalism: Community building through social networksJD Lasica
A presentation to the Pacific Northwest Newspaper Association Summit in Seattle on 10 ways to use social networks and social media to engage local readers.
The 10 ideas for building local community:
1. Be first with breaking news
2. Leverage Twitter
3. Enable conversations
4. Get widget-happy!
5. Community video
6. Geocoding & citizen photography
7. Create local map mashups
8. Hook up with Facebook
9. Tap into sharing economy
10. Study, borrow, steal
This Ain't No Picnic: The ROI Of The Social CustomerMetz Consulting
If you're looking to explain return-on-participation to your team, and figure out how to monetize the social customer, this is the presentation to check out. Includes case studies from Carnival Cruise Lines, Aquafina, & Jack In The Box. Originally given at the Minnesota AMA Conference, 2008.
FSPA Social Media Day, with Promote PR@s Sue Anstiss providing a detailed overview of all the key social media streams and tools which can be used to maximise a sports businesses presence.
2020 Social Workshop on Social Media Strategy for CXOs2020 Social
Slides from the 2020 Social workshop on Social Media Strategy for CXOs.
This deck has been used for the following workshops:
- RPG Group, June 2010.
- BIAL, June 2010
Update history:
- June 2010
Social Media for Communication 101 is an introduction program for employees who have zero, basic knowledge on Social Media and how to use available tools for communication.
Introduction to New Media and Industry trends in IndiaSantosh K Patra
Disclaimer: this presentation is a part of the class room teaching of Introduction to new media and all right reserved with the author. No part of the presentation can be copied or reproduced without the permission of the author. Contact: santosh@micamail.in
Social media marketing is a sector surrounded by hype & jargon. This guide aims to cut through all the smoke & mirrors and provide practical examples of how you can use this exciting new channel.
Social media marketing is a sector surrounded by hype & jargon. This guide aims to cut through all the smoke & mirrors and provide practical examples of how you can use this exciting new channel.
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
6. The Nine Buckets of Consumer Social Web
Tools
Social
Blogs Podcasts Network
Services
7. The Nine Buckets of Consumer Social Web
Tools
Social
Blogs Podcasts Network
Services
8. The Nine Buckets of Consumer Social Web
Tools
Social
Blogs Podcasts Network Wikis
Services
9. The Nine Buckets of Consumer Social Web
Tools
Social
Blogs Podcasts Network Wikis
Services
10. The Nine Buckets of Consumer Social Web
Tools
Social
MicroBlog
Blogs Podcasts Network Wikis s
Services
11. The Nine Buckets of Consumer Social Web
Tools
Social
MicroBlog
Blogs Podcasts Network Wikis s
Services
12. The Nine Buckets of Consumer Social Web
Tools
Social
MicroBlog
Blogs Podcasts Network Wikis s Video
Services
13. The Nine Buckets of Consumer Social Web
Tools
Social
MicroBlog
Blogs Podcasts Network Wikis s Video
Services
14. The Nine Buckets of Consumer Social Web
Tools
Social
MicroBlog Discussio
Blogs Podcasts Network Wikis s Video n Forums
Services
15. The Nine Buckets of Consumer Social Web
Tools
Social
MicroBlog Discussio
Blogs Podcasts Network Wikis s Video n Forums
Services
16. The Nine Buckets of Consumer Social Web
Tools
Social
MicroBlog Discussio
Blogs Podcasts Network Wikis s Video n Forums
Services
17. The Nine Buckets of Consumer Social Web
Tools
Social Online
MicroBlog Discussio
Blogs Podcasts Network Wikis s Video n Forums Reviews &
Services Ratings
18. The Nine Buckets of Consumer Social Web
Tools
Social Online
MicroBlog Discussio
Blogs Podcasts Network Wikis s Video n Forums Reviews & Widgets
Services Ratings
19. The Nine Buckets of Consumer Social Web
Tools
Social Online
MicroBlog Discussio
Blogs Podcasts Network Wikis s Video n Forums Reviews & Widgets
Services Ratings
24. Big Takeaway #1: The Methodology
• LPOSTm Methodology
• Listen: Get a social media management system and listen for 30 days.
25. Big Takeaway #1: The Methodology
• LPOSTm Methodology
• Listen: Get a social media management system and listen for 30 days.
• People: We pick our stakeholder set first. Who are the people, inside and
outside our company that we want to engage and create outcomes with?
26. Big Takeaway #1: The Methodology
• LPOSTm Methodology
• Listen: Get a social media management system and listen for 30 days.
• People: We pick our stakeholder set first. Who are the people, inside and
outside our company that we want to engage and create outcomes with?
• Objectives: We decide upon a business objective, and the metrics by
which success will be measured. Fans & followers are not business
objectives.
27. Big Takeaway #1: The Methodology
• LPOSTm Methodology
• Listen: Get a social media management system and listen for 30 days.
• People: We pick our stakeholder set first. Who are the people, inside and
outside our company that we want to engage and create outcomes with?
• Objectives: We decide upon a business objective, and the metrics by
which success will be measured. Fans & followers are not business
objectives.
• Strategy: We write a strategic document, and execute against it. Planning
and strategy are not the same thing. This is where we plan to be different,
and absolutely amazing. Without WOW, this is pointless. Don’t do it.
28. Big Takeaway #1: The Methodology
• LPOSTm Methodology
• Listen: Get a social media management system and listen for 30 days.
• People: We pick our stakeholder set first. Who are the people, inside and
outside our company that we want to engage and create outcomes with?
• Objectives: We decide upon a business objective, and the metrics by
which success will be measured. Fans & followers are not business
objectives.
• Strategy: We write a strategic document, and execute against it. Planning
and strategy are not the same thing. This is where we plan to be different,
and absolutely amazing. Without WOW, this is pointless. Don’t do it.
• Tools: We pick our tools last.
29. Big Usable Action #1: The Methodology
1. Sit down with your team and order a bunch of pizzas and write the strategy.
2. It will take t wo or three meetings.
3. Always have food. If there is no food, no one will come.
4. Have someone run the meeting, with a fancy gavel, if possible.
5. Have someone else (who doesn’t talk much) take notes on a computer.
6. Post the results on a wiki like PBWorks or Google Docs, so everyone can see them.
7 Divide up who will do what, and start executing, immediately. If anyone doesn’t do
.
their job, change their job duties to include this.
31. Small Business Social Web Spend
(1-200 employees)
• 66% of Small Business plan to increase spend on email
marketing and social media in 2010 (source: Vertical Response survey, Nov.
2009)
32. Small Business Social Web Spend
(1-200 employees)
• 66% of Small Business plan to increase spend on email
marketing and social media in 2010 (source: Vertical Response survey, Nov.
2009)
• 2010 Plans: 35.1% of Small Business plan to increase spend
on social media a little, 33.3% plan to increase spend “a
lot” (source: Vertical Response survey, Nov. 2009)
33. Small Business Social Web Spend
(1-200 employees)
• 66% of Small Business plan to increase spend on email
marketing and social media in 2010 (source: Vertical Response survey, Nov.
2009)
• 2010 Plans: 35.1% of Small Business plan to increase spend
on social media a little, 33.3% plan to increase spend “a
lot” (source: Vertical Response survey, Nov. 2009)
• 79.6% are not planning to use TV, and 72.7% are not
planning on using radio
36. Social Network Services
Facebook worldwide users MySpace U.S. users LinkedIn worldwide users U.S. Blog readers
70.255
500 million 50 million 96.6 million
million (Q2
(Q2 2010) (Q4 2009) (Q2 2009)
2009)
37. Social Network Services
Facebook worldwide users MySpace U.S. users LinkedIn worldwide users U.S. Blog readers
70.255
500 million 50 million 96.6 million
million (Q2
(Q2 2010) (Q4 2009) (Q2 2009)
2009)
38. Microblogs
Monthly Visitors
Twitter has grown the
fastest in 2009, growing Twitter.com Jaiku.com Plurk.com Facebook.com
unique visitors more than
550% from Oct ’08 to Oct
’09 About
23.0 0.032 0.206
300
million million million
million
39. Microblogs
Monthly Visitors
Twitter has grown the
fastest in 2009, growing Twitter.com Jaiku.com Plurk.com Facebook.com
unique visitors more than
550% from Oct ’08 to Oct
’09 About
23.0 0.032 0.206
300
million million million
million
40. Online Reviews/Ratings/Forums
Monthly Visitors - General
Yelp.com Amazon.com consumersearch.com Epinions.com
27.4 million 70.8 million 2.32 million 3.96 million
(up 8.3% from Q2) (up 6.7% from Q2)
41. Online Reviews/Ratings/Forums
Monthly Visitors - General
Yelp.com Amazon.com consumersearch.com Epinions.com
27.4 million 70.8 million 2.32 million 3.96 million
(up 8.3% from Q2) (up 6.7% from Q2)
43. Social Mobile
• Brands (even bands) are
making mobile content for
the social web cheaply and
quickly
44. Social Mobile
• Brands (even bands) are
making mobile content for
the social web cheaply and
quickly
• Collateral contains ability to
click-through to medium-to-
high priced items ($100+)
45. Social Mobile
• Brands (even bands) are
making mobile content for
the social web cheaply and
quickly
• Collateral contains ability to
click-through to medium-to-
high priced items ($100+)
• Number of branded social
mobile apps are higher than
ever: the number of mobile payment users
worldwide will total 73.4 million in 2009, up
70.4 percent from 2008 when there were 43.1
million users; Source: Cellluar News 6/2/09
48. LPOSTm: An Example
• LPOSTm Methodology: Saul’s Restaurant & Deli
• Listen: Do this for 30 days.
49. LPOSTm: An Example
• LPOSTm Methodology: Saul’s Restaurant & Deli
• Listen: Do this for 30 days.
• People: We want to work with our employees, prospective customers and customers in the
Oakland, Berkeley, Albany and El Cerrito market. They are adults and children ages 0-65.
50. LPOSTm: An Example
• LPOSTm Methodology: Saul’s Restaurant & Deli
• Listen: Do this for 30 days.
• People: We want to work with our employees, prospective customers and customers in the
Oakland, Berkeley, Albany and El Cerrito market. They are adults and children ages 0-65.
• Objectives: Our business objective is to add new sales, increase same-store sales, and protect
the brand.
51. LPOSTm: An Example
• LPOSTm Methodology: Saul’s Restaurant & Deli
• Listen: Do this for 30 days.
• People: We want to work with our employees, prospective customers and customers in the
Oakland, Berkeley, Albany and El Cerrito market. They are adults and children ages 0-65.
• Objectives: Our business objective is to add new sales, increase same-store sales, and protect
the brand.
• Strategy: We will WOW our best repeat customers with a VIP experience. We will also manage all
social customer channels to derive social sales and marketing insights, and then act on them.
52. LPOSTm: An Example
• LPOSTm Methodology: Saul’s Restaurant & Deli
• Listen: Do this for 30 days.
• People: We want to work with our employees, prospective customers and customers in the
Oakland, Berkeley, Albany and El Cerrito market. They are adults and children ages 0-65.
• Objectives: Our business objective is to add new sales, increase same-store sales, and protect
the brand.
• Strategy: We will WOW our best repeat customers with a VIP experience. We will also manage all
social customer channels to derive social sales and marketing insights, and then act on them.
• Tools: For the next 90 days, we will use Context Optional, Facebook, Yelp, our InfusionSoft CRM,
Twitter and for books, we’ll use There Is No Secret Sauce and The New Community Rules
53. LPOSTm: An Example
• LPOSTm Methodology: Saul’s Restaurant & Deli
• Listen: Do this for 30 days.
• People: We want to work with our employees, prospective customers and customers in the
Oakland, Berkeley, Albany and El Cerrito market. They are adults and children ages 0-65.
• Objectives: Our business objective is to add new sales, increase same-store sales, and protect
the brand.
• Strategy: We will WOW our best repeat customers with a VIP experience. We will also manage all
social customer channels to derive social sales and marketing insights, and then act on them.
• Tools: For the next 90 days, we will use Context Optional, Facebook, Yelp, our InfusionSoft CRM,
Twitter and for books, we’ll use There Is No Secret Sauce and The New Community Rules
• Measure: We measure the key metrics every 3 months, and iterate the plan based on our
measurements.
54. Big Take-away #2: Engage Across Multiple
Business Functions, To Create Visibility Into The
Social Customer
55. Big Take-away #2: Engage Across Multiple
Business Functions, To Create Visibility Into The
Social Customer
slideshare.com/
56. SMMS: What The Heck Is It?
“Definition: Social Media Management Systems are collection of
procedures used to manage work flow in a disparate social media
environment. These procedures can be manual or computer-based
and enable the manager to listen, aggregate, publish, and manage
multiple social media channels from one tool.
How it works: Three simple features In the most basic sense,
these management tools do the following: 1) connect with social
media channels like Facebook, Twitter, LinkedIn. 2) Allow the
manager to quickly publish from one location to each of those
channels, some provide ability to customize to each channel 3)
Aggregate and Manage social data. The system allows the
manager to see an aggregated view of what’s happening (from
views to comments) and may offer some form of analytics and
conversion metrics.”
57. SMMS: What The Heck Is It?
“Definition: Social Media Management Systems are collection of
procedures used to manage work flow in a disparate social media
environment. These procedures can be manual or computer-based
and enable the manager to listen, aggregate, publish, and manage
multiple social media channels from one tool.
How it works: Three simple features In the most basic sense,
these management tools do the following: 1) connect with social
media channels like Facebook, Twitter, LinkedIn. 2) Allow the
Jeremiah
manager to quickly publish from one location to each of those
Owyang, channels, some provide ability to customize to each channel 3)
jeremiah_owy Aggregate and Manage social data. The system allows the
ang@yahoo.co
manager to see an aggregated view of what’s happening (from
m
views to comments) and may offer some form of analytics and
conversion metrics.”
58. Big Take-away #3: Without Some Form Of sCRM
and Social Media Monitoring, There Is No Way To
Track Business Outcomes
sCRM Social Media
Monitoring
System
59. Big Usable Action #3: Buy The sCRM and
Social Media Monitoring and Set It Up
61. Recap
• BTA 1: Use POSTm to write your strategy with your team.
62. Recap
• BTA 1: Use POSTm to write your strategy with your team.
• BTA 2: Engage across multiple business functions, with
the social customer, to create business outcomes.
63. Recap
• BTA 1: Use POSTm to write your strategy with your team.
• BTA 2: Engage across multiple business functions, with
the social customer, to create business outcomes.
• BTA 3: Record everything and run everything on your
social Customer Relationship Management system
(sCRM), and monitor everything on your social media
management system (SMMS).
2 minute intro: Hi, I’m Adam Metz, and I’m your neighbor, and a fellow Berkeley business owner. I run a small consulting firm ten blocks down the street. My dad was a management consultant, and my mom was a children’s librarian. I grew up in a middle-class home in Palo Alto, and I mowed the lawn to earn my allowance. I’ve been helping companies modify their business process around the social customer for four years now. I like my job, because I enjoy helping people succeed in their businesses, and making their customers really happy.
Today we’re going to learn three things. I used to be a high school teacher, and the way that I teach is in big takeaways (BTs) and big usable actions (BUAs). If you want to manage the social customer in a way that allows you to spend the rest of your time running your business and generally just having a life, stick to these steps.
It’s my promise to you not to talk your ear off. In fact, I’m not even going to talk for half of the time that I’ve been allotted, because you all will need lots of time for Q&A. Here’s what you’ll need to know, up front. 72-80% of your customers are on the social web, on a daily-to-monthly basis, right now. That means that your brand no longer has control of the conversation about your brand. 10 years ago, in the year 2000, this wasn’t the case. Times have changed.
I’m going to give you a real quick run-down of the nine buckets of consumer tools on the social web. You don’t need to memorize these, but you do need to know what they are. We’re going to stop and define each one, for about three minutes. These are tools, and tools are not strategy. We’ll give you a totally usable social web strategy, in about five minutes. If you don’t know how to use some of these tools but you want to know, go to our bookstore.
I’m going to give you a real quick run-down of the nine buckets of consumer tools on the social web. You don’t need to memorize these, but you do need to know what they are. We’re going to stop and define each one, for about three minutes. These are tools, and tools are not strategy. We’ll give you a totally usable social web strategy, in about five minutes. If you don’t know how to use some of these tools but you want to know, go to our bookstore.
I’m going to give you a real quick run-down of the nine buckets of consumer tools on the social web. You don’t need to memorize these, but you do need to know what they are. We’re going to stop and define each one, for about three minutes. These are tools, and tools are not strategy. We’ll give you a totally usable social web strategy, in about five minutes. If you don’t know how to use some of these tools but you want to know, go to our bookstore.
I’m going to give you a real quick run-down of the nine buckets of consumer tools on the social web. You don’t need to memorize these, but you do need to know what they are. We’re going to stop and define each one, for about three minutes. These are tools, and tools are not strategy. We’ll give you a totally usable social web strategy, in about five minutes. If you don’t know how to use some of these tools but you want to know, go to our bookstore.
I’m going to give you a real quick run-down of the nine buckets of consumer tools on the social web. You don’t need to memorize these, but you do need to know what they are. We’re going to stop and define each one, for about three minutes. These are tools, and tools are not strategy. We’ll give you a totally usable social web strategy, in about five minutes. If you don’t know how to use some of these tools but you want to know, go to our bookstore.
I’m going to give you a real quick run-down of the nine buckets of consumer tools on the social web. You don’t need to memorize these, but you do need to know what they are. We’re going to stop and define each one, for about three minutes. These are tools, and tools are not strategy. We’ll give you a totally usable social web strategy, in about five minutes. If you don’t know how to use some of these tools but you want to know, go to our bookstore.
I’m going to give you a real quick run-down of the nine buckets of consumer tools on the social web. You don’t need to memorize these, but you do need to know what they are. We’re going to stop and define each one, for about three minutes. These are tools, and tools are not strategy. We’ll give you a totally usable social web strategy, in about five minutes. If you don’t know how to use some of these tools but you want to know, go to our bookstore.
I’m going to give you a real quick run-down of the nine buckets of consumer tools on the social web. You don’t need to memorize these, but you do need to know what they are. We’re going to stop and define each one, for about three minutes. These are tools, and tools are not strategy. We’ll give you a totally usable social web strategy, in about five minutes. If you don’t know how to use some of these tools but you want to know, go to our bookstore.
I’m going to give you a real quick run-down of the nine buckets of consumer tools on the social web. You don’t need to memorize these, but you do need to know what they are. We’re going to stop and define each one, for about three minutes. These are tools, and tools are not strategy. We’ll give you a totally usable social web strategy, in about five minutes. If you don’t know how to use some of these tools but you want to know, go to our bookstore.
I’m going to give you a real quick run-down of the nine buckets of consumer tools on the social web. You don’t need to memorize these, but you do need to know what they are. We’re going to stop and define each one, for about three minutes. These are tools, and tools are not strategy. We’ll give you a totally usable social web strategy, in about five minutes. If you don’t know how to use some of these tools but you want to know, go to our bookstore.
I’m going to give you a real quick run-down of the nine buckets of consumer tools on the social web. You don’t need to memorize these, but you do need to know what they are. We’re going to stop and define each one, for about three minutes. These are tools, and tools are not strategy. We’ll give you a totally usable social web strategy, in about five minutes. If you don’t know how to use some of these tools but you want to know, go to our bookstore.
I’m going to give you a real quick run-down of the nine buckets of consumer tools on the social web. You don’t need to memorize these, but you do need to know what they are. We’re going to stop and define each one, for about three minutes. These are tools, and tools are not strategy. We’ll give you a totally usable social web strategy, in about five minutes. If you don’t know how to use some of these tools but you want to know, go to our bookstore.
I’m going to give you a real quick run-down of the nine buckets of consumer tools on the social web. You don’t need to memorize these, but you do need to know what they are. We’re going to stop and define each one, for about three minutes. These are tools, and tools are not strategy. We’ll give you a totally usable social web strategy, in about five minutes. If you don’t know how to use some of these tools but you want to know, go to our bookstore.
I’m going to give you a real quick run-down of the nine buckets of consumer tools on the social web. You don’t need to memorize these, but you do need to know what they are. We’re going to stop and define each one, for about three minutes. These are tools, and tools are not strategy. We’ll give you a totally usable social web strategy, in about five minutes. If you don’t know how to use some of these tools but you want to know, go to our bookstore.
I’m going to give you a real quick run-down of the nine buckets of consumer tools on the social web. You don’t need to memorize these, but you do need to know what they are. We’re going to stop and define each one, for about three minutes. These are tools, and tools are not strategy. We’ll give you a totally usable social web strategy, in about five minutes. If you don’t know how to use some of these tools but you want to know, go to our bookstore.
I’m going to give you a real quick run-down of the nine buckets of consumer tools on the social web. You don’t need to memorize these, but you do need to know what they are. We’re going to stop and define each one, for about three minutes. These are tools, and tools are not strategy. We’ll give you a totally usable social web strategy, in about five minutes. If you don’t know how to use some of these tools but you want to know, go to our bookstore.
I’m going to give you a real quick run-down of the nine buckets of consumer tools on the social web. You don’t need to memorize these, but you do need to know what they are. We’re going to stop and define each one, for about three minutes. These are tools, and tools are not strategy. We’ll give you a totally usable social web strategy, in about five minutes. If you don’t know how to use some of these tools but you want to know, go to our bookstore.
This is the bookstore, and this is where you can get any of the books I reference. Since I’m not here to show you how to use social media tools, you’ll want to pick up a copy of Tamar’s book to do that. A lot of small businesses make the mistake of paying a consultant $5000 or $100,000 to teach them the things they could learn in a $16 book. I’m not one of those consultants. Buy Tamar’s book to learn tactics. I teach strategy.
Tools are not a strategy. Having a Facebook page is not a social customer management strategy. Starting a Twitter account is not a strategy. Your customers will say: STOP. We do not want to be sold to. Do you want to know what is a strategy? It’s really simple. POSTm. Charlene Li and Josh Bernoff made that up when they wrote Groundswell, a good book on the social customer. It’s in the bookstore.
If you’re going to write stuff down, write this down. This is the big thing that you learned today. If you forget everything about 9/2/10, what you wore today, what you said to your significant other as you left the house, remember one thing. This slide. Today was the day that you learned social customer strategy, and how to write a social customer strategy that worked.
If you’re going to write stuff down, write this down. This is the big thing that you learned today. If you forget everything about 9/2/10, what you wore today, what you said to your significant other as you left the house, remember one thing. This slide. Today was the day that you learned social customer strategy, and how to write a social customer strategy that worked.
If you’re going to write stuff down, write this down. This is the big thing that you learned today. If you forget everything about 9/2/10, what you wore today, what you said to your significant other as you left the house, remember one thing. This slide. Today was the day that you learned social customer strategy, and how to write a social customer strategy that worked.
If you’re going to write stuff down, write this down. This is the big thing that you learned today. If you forget everything about 9/2/10, what you wore today, what you said to your significant other as you left the house, remember one thing. This slide. Today was the day that you learned social customer strategy, and how to write a social customer strategy that worked.
If you’re going to write stuff down, write this down. This is the big thing that you learned today. If you forget everything about 9/2/10, what you wore today, what you said to your significant other as you left the house, remember one thing. This slide. Today was the day that you learned social customer strategy, and how to write a social customer strategy that worked.
If you’re going to write stuff down, write this down. This is the big thing that you learned today. If you forget everything about 9/2/10, what you wore today, what you said to your significant other as you left the house, remember one thing. This slide. Today was the day that you learned social customer strategy, and how to write a social customer strategy that worked.
Big Takeaway 1
We now begin Segment Two of our talk. This is the part where you learn how small businesses are spending money on the social web. You see this brand VerticalResponse mentioned over and over. They are a tool, not a strategy - their product allows you to do email marketing, postcards and surveys. These tools are not social media tools, but sometimes social customers use non-social media tools too. You have to account for all kinds, because you will want to hit ALL of your social customers. If you need a vertical response account, just email christina@adammetz.com, and she’ll get you set up.
We now begin Segment Two of our talk. This is the part where you learn how small businesses are spending money on the social web. You see this brand VerticalResponse mentioned over and over. They are a tool, not a strategy - their product allows you to do email marketing, postcards and surveys. These tools are not social media tools, but sometimes social customers use non-social media tools too. You have to account for all kinds, because you will want to hit ALL of your social customers. If you need a vertical response account, just email christina@adammetz.com, and she’ll get you set up.
We now begin Segment Two of our talk. This is the part where you learn how small businesses are spending money on the social web. You see this brand VerticalResponse mentioned over and over. They are a tool, not a strategy - their product allows you to do email marketing, postcards and surveys. These tools are not social media tools, but sometimes social customers use non-social media tools too. You have to account for all kinds, because you will want to hit ALL of your social customers. If you need a vertical response account, just email christina@adammetz.com, and she’ll get you set up.
If you’re wondering if and when we get to the part where your brand decides what to do WITH the social customer, this is it. Let’s take a look at this awesome eMarketer study to examine 16 possible things that you could do with the social customer. Remember, these are not strategies, these are planning, that enable you to target business objectives with the social customer. Each one has an outcome. Let’s collectively brainstorm some of these outcomes.
If you’re wondering how consumers are interacting with brands, check out these two graphs. You might notice a little disparity between the chart on the left and the 72-80% statistic that I told you about in the very first slide. You’re probably wondering: If only 40% of these customers are friending brands, what are the other 32% doing? They’re probably interacting with their friends (and brands they like using tools other than social networks). If you’re wondering why they’re doing it, let’s take a look at this awesome survey that Razorfish did, last year.
If you need a quick idea of which social networks, globally, are big ones, here’s a good place to look. These numbers change every quarter. To assume that you can depend on these numbers staying constant is not a good idea. Just like you would stay on top of trends in your industry to stay on top of things, you’ll need to stay on top of these figures, to iterate your tools. Strategies and objectives won’t change a ton over time, but tools definitely will. I guarantee it.
If you want to know if micro-blogs (short status updates) are a big deal, take a look at these numbers. Again, these are just a tool, but something to be aware of.
One more quick thing to be aware of. Consumers are reviewing you, almost everywhere. Let’s take a quick stroll through some of the places that they’re doing this.
I’d be remiss if we didn’t get into social mobile. How many of you have a mobile phone? How many of you have a smart phone? How many of you have interacted with a brand on your phone, in the last 24 hours? What is your brand doing on this platform?
I’d be remiss if we didn’t get into social mobile. How many of you have a mobile phone? How many of you have a smart phone? How many of you have interacted with a brand on your phone, in the last 24 hours? What is your brand doing on this platform?
I’d be remiss if we didn’t get into social mobile. How many of you have a mobile phone? How many of you have a smart phone? How many of you have interacted with a brand on your phone, in the last 24 hours? What is your brand doing on this platform?
If you’re going to write stuff down, write this down. This is the big thing that you learned today. If you forget everything about 9/2/10, what you wore today, what you said to your significant other as you left the house, remember one thing. This slide. Today was the day that you learned social customer strategy, and how to write a social customer strategy that worked.
If you’re going to write stuff down, write this down. This is the big thing that you learned today. If you forget everything about 9/2/10, what you wore today, what you said to your significant other as you left the house, remember one thing. This slide. Today was the day that you learned social customer strategy, and how to write a social customer strategy that worked.
If you’re going to write stuff down, write this down. This is the big thing that you learned today. If you forget everything about 9/2/10, what you wore today, what you said to your significant other as you left the house, remember one thing. This slide. Today was the day that you learned social customer strategy, and how to write a social customer strategy that worked.
If you’re going to write stuff down, write this down. This is the big thing that you learned today. If you forget everything about 9/2/10, what you wore today, what you said to your significant other as you left the house, remember one thing. This slide. Today was the day that you learned social customer strategy, and how to write a social customer strategy that worked.
If you’re going to write stuff down, write this down. This is the big thing that you learned today. If you forget everything about 9/2/10, what you wore today, what you said to your significant other as you left the house, remember one thing. This slide. Today was the day that you learned social customer strategy, and how to write a social customer strategy that worked.
If you’re going to write stuff down, write this down. This is the big thing that you learned today. If you forget everything about 9/2/10, what you wore today, what you said to your significant other as you left the house, remember one thing. This slide. Today was the day that you learned social customer strategy, and how to write a social customer strategy that worked.
If you’re going to write stuff down, write this down. This is the big thing that you learned today. If you forget everything about 9/2/10, what you wore today, what you said to your significant other as you left the house, remember one thing. This slide. Today was the day that you learned social customer strategy, and how to write a social customer strategy that worked.
Big Takeaway 2: I’m going to show you a great slide from a whitepaper written by Ray Wang and Jeremiah Owyang at the Altimeter Group. You can grab this whitepaper, on our SlideShare page. The Social Customer touches your business across six different areas, and we’re gonna walk through them right now. You sure don’t need to doo all of these use cases. But how about picking 1-2 of them, and being amazing at them? From the last slide, Sol’s was using Social Marketing Insights and Social Sales Insights, as well as VIP Experience. There are actually a few more things you can do with the social customer, but you’ll have to pick up my new book, to find out what they are.
Big Takeaway 3: Unless there is some place to put all of your customer data that can interface with the social web, then you’re not going to have a way to reach out to your social customers, and grow the base, to create greater and larger outcomes. For example, let’ say that you’re reaching out to the social customer on Twitter, and you have 500 customers following you. You successfully get 10% of them (50) to send your coupon to their mobile phone, and then 25 of them actually redeem it. You better be keeping track of this stuff, so you’ll know which promotions, offers and types of engagement are worth it. What good is your business, without your book of business?
Let’s get real here. This step takes about 40 to 160 hours, to do correctly. The return is really, really high, as long as you do this correctly, because, when done properly, it can replace an employee or two. The total annual cost will range from about $300 to a very, very bare-bones solution that will require a lot of cut-and-paste to $20,000 for something that’s decent enough to handle your average $10M small business.
Let’s get real here. This step takes about 40 to 160 hours, to do correctly. The return is really, really high, as long as you do this correctly, because, when done properly, it can replace an employee or two. The total annual cost will range from about $300 to a very, very bare-bones solution that will require a lot of cut-and-paste to $20,000 for something that’s decent enough to handle your average $10M small business.
Let’s get real here. This step takes about 40 to 160 hours, to do correctly. The return is really, really high, as long as you do this correctly, because, when done properly, it can replace an employee or two. The total annual cost will range from about $300 to a very, very bare-bones solution that will require a lot of cut-and-paste to $20,000 for something that’s decent enough to handle your average $10M small business.
Let’s get real here. This step takes about 40 to 160 hours, to do correctly. The return is really, really high, as long as you do this correctly, because, when done properly, it can replace an employee or two. The total annual cost will range from about $300 to a very, very bare-bones solution that will require a lot of cut-and-paste to $20,000 for something that’s decent enough to handle your average $10M small business.
2 minute close:
Our team primarily consults with consumer-facing brands, and we work with clients to develop strategies to drive business from the social internet.
We then conduct business development with our clients to build our their partner ecosystem on the social web, and make sure that they’re integrated with the right brands. To learn more about us, feel free to pick up a copy of our first book, There Is No Secret Sauce, available after the talk, or our forthcoming book, The Social Customer, which will be at a bookstore near you in about six months, on McGraw Hill Professional. One more cool thing before we begin the Q&A portion of our webinar.
2 minute close:
Our team primarily consults with consumer-facing brands, and we work with clients to develop strategies to drive business from the social internet.
We then conduct business development with our clients to build our their partner ecosystem on the social web, and make sure that they’re integrated with the right brands. To learn more about us, feel free to pick up a copy of our first book, There Is No Secret Sauce, available after the talk, or our forthcoming book, The Social Customer, which will be at a bookstore near you in about six months, on McGraw Hill Professional. One more cool thing before we begin the Q&A portion of our webinar.
If you’re a business owner, and you’d like to come to scrm University, our full-day workshop, just apply online at www.scrmuniversity.com. Past and current attendees have included Peets Coffee, Wente Vineyards, WCG Hotels, Hollywood Park Racetrack, and many other great consumer brands.