Petri Mertanen

analytics marketing web analytics google analytics data marketing mix modelling machine learning analytiikka measurecamp digital marketing petri mertanen helsinki modelling ecommerce digital advertising advanced analytics artificial intelligence optimization verkkokauppa ecommerce analytics social media measurement markkinointi web-analytiikka waa mittaaminen sosiaalinen media social media imc advertising mmm privacy amsterdam ga4 tietosuoja evästeet classification market analysis regression ai data science attribution predictive modeling conversion customer experience business intelligence database big data tags prosessi konversio-optimointi hakukonemarkkinointi sem seo analytiikka facebook socialfest social media marketing social media strategy zeeland internet-markkinointi pekka koskinen snoobi sales waw nxc finland sanoma anders stenbck behavioral targeting frantic context michael dlugosch analysointi sovelto koulutus search engine optimization multichannel publishing multichannel measurement internet marketing conference