Creating Private Label Social Media Dashboards at the intersection of "Social Clefts" and "Private Influence Inflection Points". Further discussion about Influence Inflection Points can be found here: Building Brand Mindshare: Multi-Generational Emotional Touchpoint Strategies Using the Water & Marine Gear Industry to illustrate the strategy http://dhuer.htpwebdesign.ca/innoprojects/inno-mindshare.html

1. Creating Private Label
Social Media Dashboards
at the intersection of “Social Clefts”
and “Private Influence Inflection Points”
Image source: swordscollection.blogspot

2. Social Media Messaging Dashboards
inject comment
into the swarming wave of Social Media
when public
conversations are
happening

3. Social Media produce a Tsunami of Data.
But these are not truly interesting
conversations…
these
are:
At Private Influence Inflection Points*,
outside the conversations that produce
public swarm aggregates
* http://dhuer.htpwebdesign.ca/innoprojects/inno-mindshare.html

4. The Most Interesting Connections &
Conversations are Not on Linkedin
or Facebook, or Google+, or Twitter
they take place before,
and around,
those conversations

5. That affect the framework of conversation in
Public Realm Social Media
PIIPs offer opportunities to inject quality
comment into high influence conversations
PIIPs operate in parallel with social media.

6. PIIP - Analogy #1
Similar to undersea earthquakes
that spark Tsunamis
Seismic shift moves seafloor,
upthrusts a water column.
This creates a pulsing energy wave that
travels imperceptibly until landfall
Buoy data
network

7. PIIP - Analogy #2
Similar to neural Synaptic Clefts
neuron neuron

8. Private
“Social
neuron”
Private
Conversation
initiated
A B C
Conversation
happening
Conversations
aggregating
Possibility of
data entering
public realm
IIPs happen at
“Social Clefts”
Public
“Social
neuron”
Private
“Social
neuron”
D
Public

9. PIIP Social Cleft
A B C
“Wave
Maker”
Node
“Distant
Warning”
Node
“Real Time
Warning”
Node
(Time until private influencer
conversation might enter
the public realm”)
“Distance” D
Framework
Different times of entry to inject and to listen

10. Creating opportunities for
PIIP Dashboard Brands
A B C
Premium
(Time until private influencer
conversation might enter
the public realm”)
“Distance” D
Revenue = “Time of Access”-driven.
COGS, Overhead, Expenses are scalable.
Mid Basic
Price/Time
Matrix
Price/Time
Matrix
Price/Time
Matrix

11. PIIP Social Media Management
is the untouched battleground
This is the realm of lobbyists, policymaking &
debate, intelligence makers & gatherers;
of Private Cloud, LAN, and WANs Networks;
of Investors, Corporations, Trade Networks;
Professional Networks, R&D Labs & Institutes.

12. Who Will Dominate?
Image source: swordscollection.blogspot

13. DAVE HUER
Practical wisdom & Profitable thinking
BCIT Technical Web Design:
http://dhuer.htpwebdesign.ca/huerfolio
Commercial Innovation Site:
http://dhuer.htpwebdesign.ca/innoprojects.html
Design/Community Re-Visioning Projects:
http://www.behance.net/DaveHuer
Linkedin:
http://ca.linkedin.com/in/davehuer/
© Dave Huer 2014