The document discusses how to avoid feeling overwhelmed by the large amount of information generated from online qualitative research projects. It recommends organizing the information before, during, and after a project. Specifically, it suggests segmenting information beforehand, monitoring discussions as they occur, and spending time renaming and sorting extracts into folders after a project is complete. The key is to get to know the information well by organizing it systematically. With the right preparation and organization, analysts can feel confident navigating large amounts of qualitative data.

1. Qualitative 360 Europe
2014
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2. Avoiding drowning
in overload of information
from online qualitative
Group discussion – Qual 360
Laure BOISIER
CEO Lb Qualitative Research

3. Definition of Drowning

4. So? What is : Avoiding drowning ?
Let's start here !
First time to share!

5. First associations to AVOIDING DROWNING?

6. Avoiding drowning ?
• Do not panic, keep confident
• Keep your chin up
• Look around and learn about your environment
• Organise your resources, get to know your limits
• Float on your back - Move slowly - Use the flow
• Ask for help

7. So when it comes to
overload of information
from Online Qualitative ?
What does it mean

8. HOW CONFIDENT CAN YOU BE ?
 You've done analysis with loads of contents before ?
 You've been moderating the project ?
 You are a Qual expert ?
 You've got resources (3T): time, team, treasure ?
 You've been negotiating an adequate schedule ?
 You've got clear objectives ?
 You've been attending this group discussion ?

9.  You've done it before !

YES YOU DID !
10 groups of 2 hours in the same country
4 groups of 2 hours x 4 countries
18 in depth of 2 hours
24 pre-tasks journals of 8 pages
IF NOT … You might be a new Bee in Qual ?
Ask for HELP, SUBCONTRACT, GET TRAINED
SAME FEELING
OF OVERLOAD
MORE OR LESS

10.  You've been moderating !

HOPE YOU DID !
We all know that analysis without
moderating is a difficult task
It is very easy with online to avoid
moderating  DON'T
IF NOT … DO IT AFTERWARD WHATEVER IT TAKES
even thought it will never be the same
(And try to get a budget for that)
SAME FEELING
OF PRE-ANALYSIS DONE
DURING FIELDWORK

11.  You are a Qual expert !

YOU ARE ! DAMN !
You have methods and experiences
There is no reason why you shouldn't be
able to handle such an analysis
IF NOT …
SAME CAPACITY
FOR HANDLING
ANY KIND OF ANALYSIS
You need friends quallies to cheer you up
(And maybe some CHOCOLATES, or a big bowl of CHAMALLOWS)

12.  You've got resources !

TIME, TEAMS OR TREASURE
You must get resources to sooth the
process – for a little extra cost you can
sleep. Like a note taker help a lot with
offline you have ways.
IF NOT … Don't take the project
You are risking a BURN OUT
Don't push too much your limits
LIKE AN OFFLINE
PROJECT YOU SHOULD
GET HELP TO SOOTH
THE PROCESS

13.  You've been negotiating
an adequate schedule !

IT REQUIRES TIME INDEED
You have a dense and difficult analysis to
do, try to deconstruct in clients mind the
idea that it is going to be fast and easy
IF NOT … You WILL panic
Or you need a huge team to build the analysis for you
Or PLENTY of free time
YOU SHOULD GIVE
YOU SOME TIME TO
DO THIS ANALYSIS

14.  You've got clear objectives !

HOPE YOU HAVE !
You have define clear objectives with
your clients about the analysis and
recommendations you have to deliver
You don't need to Focus on EVERYTHING
IF NOT … You should call back your client
To define precise objectives – we all know that
SAME PROCESS:
FOCUS ON YOUR
CLIENT QUESTION

15.  You are attending this session

YES YOU ARE!
BUT MAYBE YOU ARE SLEEPING, BECAUSE OF YESTERDAY NIGHT FEVER ?

16. YOU HAVE ONLY YES THAN KEEP CONFIDENT
 You've done it before !
 You've been moderating !
 You are a Qual expert !
 You've got resources !
 You've got clear objectives !
 You've been negotiating
an adequate schedule !
 You've been attending
this group discussion !








17. IF YOU'VE GOT
AT LEAST 2 NO
Don't be afraid to
ask for HELP !
Yet ...
Who ?
For what
How fast ?
(let's find out later)

18. Overload of information ?
Let's find out what is an overload of information
when it comes to online Qual

19. Defining an Overload of
information
Time to share!

21. Loads of pages & files
• Full of 'non
processed' written
contents
• Full of dates,
timings, system
information you
don't care about
• Full of pseudo
rather than real
names
Loads of images /
videos with
system names (not
meaningful)
Non verbal
expressions

Colors
Signs !?;§!(?
Detailed
individual views
and conversations
all together

23. Pdf extracts
when you expect
Word, Excel
No groups
segmentations
Videos or
photos stuck
on the platform
Noise - Pollution :
too much extract
info that you
don't want
No linearity
in the conversations
No possibility to get
photos in the
adequate format in
the text
And it also depends on the platform !

24. X4
=
Too much space, bad layout
Nice to read

27. 20130524163928capture_20130524 (1)
 This file name is for :
Video on Organic Products Habits
 Leila 30 y.o., One baby kids, House Mom

28. ~Hugues_M.~135705~19561998-9f9
This file name is for :
Photo in shop or showing vegetables display
 Hughes, 42 y.o., Bachelor

29. EMOTICONS &
ONOMATOPOEIA
STYLE IN THE TEXT

30. Get organised !
Before
During
And After

31. Before
• Precise exercices requested
from consumers
• Precises steps in
your BB or Blogs Communities
• Precise time that
they are suppose to spend
(mastering the amount of contents)

32. Before
Try to anticipate
your segmentation for your analysis
So you can filter your contents easily afterward

33. During
IT REALLY DEPENDS ON THE SIZE OF YOUR
COMMUNITY AND HOW DEEP YOU WANT
TO PROBE
 Working with a large number of
participants : naturally some of them will
develop their views, so you might not
need to probe SO deeply
 If it is a small community and you wish to
go deeper with each one of them : ok you
can be interested in probing more
 Always keep in mind that PROBING
GENERATE MORE CONTENTS to
analyse afterward – do you really need to
? Maybe the answer is already there ?

34. During
LISTEN
(read)
 Monitor it, moderate it often
 And all the way
VISUALISE
 You can use the likes / encouragements
instead of probing
 Use the tags to visualise things
 Visit the profils pages
BE WITH THEM
 Don't leave it alone even if you don't push to
generate contents
 Stay focus, don't get disconnected
MAKE SURE YOU CREATE A RESEARCH EXPERIENCE OF YOUR OWN
LINKING FEELINGS, EMOTIONS, SENSATIONS TO YOUR FIRST UNDERSTANDINGS

35. After
On the platform
Your extracts

36. After
You don't want to
feel like this !
• Allow some time
for organizing your
contents TO GET TO
KNOW THEM
(that's the key)
• AND most of all pay
attention to your
extracts TO FEEL
CONFORTABLE

37. GETTING ORGANISED
TO GET TO KNOW THE CONTENTS
Demonstration with a game!

38. After
Throw away what
you don't need
Use post its
Print the contents if you wish
Underline
Use folders (on real
desk, on laptop)
Name and organise them

39. After
Renaming files !
So they appear as
I wish on my desktop

40. After
Avoid PDF
Avoid extracts with
comments at the
bottom, try to get
them in the flow
Avoid extracts per
participant but use
extracts per
question / step
If you already know a platform maybe it is worth it to use it
several times so you get used to it, and to the extracts

41. In the end – before
starting your analysis
– you need to feel
like this !
ALL NEET & TIDY
It feels GOOD !

42. Now you can start analysis !
::: And you know how :::

43. •
First quick overall reading
•
•
First thoughts on a paper
Make a draft scenario
•
Start where ever
you wish
But start it !
•
•
•
Move little by little
Going back to
the detailed contents
when you need

44. Time to summarize
Time to share & create
your own list of useful tips & tricks

45. My Own Tips and Tricks to swim
peacefully in my contents
•
•
•
•
•
•
Master your contents from the start
Moderate & get an experience
Watch out for your extracts !
Use the same platform : one you already know ?
Get organised to get to know your contents
Take out all the noise on extracts, rename, classify
• AND ... Stay confident

46. For what
Organising
Classifying
HELP !
Who
Best option : Teams / Colleagues
Freelancers
How fast ?
Can be fast
But plan 1 - 2 days
for a community
of 2 weeks - 40 people
(depending on how the extract look like)

47. And if you still
feel you are
about to panic
Ask an Online
Qual Expert
to help

48. My message to the platform providers
•
•
Please try to think about the extracts
Please try to make them look like our online experience !

49. Thanks
Laure BOISIER
CEO Lb Qualitative Research
l.boisier@lb-qr.com

50. Qualitative 360 Europe
2014
Gold Sponsor
Silver Sponsor
Supported by
Organised by