The rise of Alibaba Group Holding Limited and its many subsidiaries, including Alipay, is sparking interest among retailers globally who are looking to boost revenue and attract new customers. It also has the attention of the many global competitors in both the e-commerce and payments space. The growth numbers across various merchant categories, consumer adoption, and sales volumes are phenomenal. Mercator Advisory Group’s new Research Note on the strength of this China based online marketplace/omnicommerce payments company, Alibaba/Alipay: An Emerging Technology Review from a U.S. and Global Perspective, reviews their product in greater detail, their plans for the U.S. and various global markets.

1. Alibaba/Alipay: An Emerging Technology
Review from a U.S. and Global Perspective
March 2014

2. Alibaba/Alipay: An Emerging Technology Review
from a U.S. and Global Perspective
The rise of Alibaba Group Holding Limited and its many
subsidiaries, including Alipay, is sparking interest among retailers
globally who are looking to boost revenue and attract new
customers. It also has the attention of the many global competitors
in both the e-commerce and payments space. The growth numbers
across various merchant categories, consumer adoption, and sales
volumes are phenomenal.
Mercator Advisory Group’s new Research Note on the strength of
this China based online marketplace/omnicommerce payments
company, Alibaba/Alipay: An Emerging Technology Review
from a U.S. and Global Perspective, reviews their product in
greater detail, their plans for the U.S. and various global markets.
2014 Mercator Advisory Group

3. Alibaba/Alipay: An Emerging Technology Review
from a U.S. and Global Perspective
In particular, this research note reviews the various operational
metrics of the business, conducts an in depth discussion of their
product features, and reviews their market value proposition. Alipay
has targeted the travel industry, online shopping, fund
investments/insurance, online gaming and telecom as major
merchant acquiring segments in 2014 and beyond. With traditional
boundaries blurring between the online, mobile and offline world,
Alipay wants to be the center of all e-commerce activity by helping
to facilitate frictionless payments between the end user and the
merchant community at large. This research note explores how
Alipay and the other entities of Alibaba Group Holdings Limited are
impacting various market segments such as the travel industry and
other retailers both in China and the United States.
2014 Mercator Advisory Group

4. Pradeep Moudgal
Director
Emerging Technologies Advisory Service
Mercator Advisory Group
“Online commerce whether via mobile devices, personal
computers or tablets is booming in China, and Alibaba/Alipay is
leading the way in innovation in electronic marketplaces and
payments. While the numbers are staggering, the impact of this
organization in both the Asia-Pacific region and globally will be
enormous and breathtaking. Emerging technologies will play a
huge part in this growth story,” comments Pradeep Moudgal,
Director, Emerging Technologies Advisory Service at
Mercator Advisory Group and author of the note.
2014 Mercator Advisory Group

5. Highlights of this research note
• An in-depth review of the business including operational
metrics, product features, and marketing strategies
• A description of Alipay Wallet and its functionality
• Alipay’s plans for the U.S. and select global markets in
various merchant categories
2014 Mercator Advisory Group

6. About the Full Report
This Research Note contains 15 pages and 3 exhibits.
Companies mentioned in this report include: Alibaba Group Holding Limited,
Tencent, Weibo, Twitter, Youku, Google (YouTube), Baidu, United Airlines, iHerb, Gap,
Forever 21, Travelzoo, GoDaddy, Xiaomi, Haier Electronics Group, Disney, PayPal,
eBay, Amazon, peerTransfer, Square, American Express, MasterCard, Visa, Discover,
and Diners Club.
Members of Mercator Advisory Group’s Emerging Technologies Advisory
Service have access to these reports as well as the upcoming research for the year
ahead, presentations, analyst access, and other membership benefits.
For more information and media inquiries, please call Mercator Advisory Group's main
line: (781) 419-1700, send e-mail to info@mercatoradvisorygroup.com.
For free industry news, opinions, research, company information and more visit us at
www.PaymentsJournal.com.
Follow us on Twitter @ http://twitter.com/MercatorAdvisor.
2014 Mercator Advisory Group

7. About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory
services firm exclusively focused on the payments and banking industries. We
deliver pragmatic and timely research and advice designed to help our clients
uncover the most lucrative opportunities to maximize revenue growth and
contain costs.
Our clients range from the world's largest payment issuers, acquirers,
processors, merchants and associations to leading technology providers and
investors. Mercator Advisory Group is also the publisher of the online
payments and banking news and information portal PaymentsJournal.com.
2014 Mercator Advisory Group