1.
HOW ONLINE TRAVEL BOOKING WEBSITES
IN-APP MESSAGING
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COULD BENEFIT FROM
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2.
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EMAIL VS SMS
SMS
MARKETING
EMAIL
MARKETING
14.32%
12.93%
14.32%
12.93%
&
VS
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3.
INTENT DRIVEN COMPUTING
In-app messengers can also double as a port to capture intents, for instance users can indicate their intent of making a certain travel plan and
then the “intent driven computing” backbone goes to work bringing in messages with promotions and discount catering to the plans considered
by the user. This could be done by contacting relevant travel services and bringing in tailor made promotions and discounts.
Promotional
Messages
LIKE
LEAD GENRATION
FORM
APPROVAL
INVOICE
PAYMENT PROCESS
1
2
3
4
5
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4.
CAPABILITIES OF ACTIONABLE ENTERPRISE MESSENGER
Messages with buttons capable invoking transactions01
Messages with embedded commands capable of
invoking transactions
02
Rich Text messaging03
Images and Videos04
Security – Password protection for messages05
PAY
“&”
AIU
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5.
FUNCTIONAL CAPABILITIES: PRESENTING BILLS &
PAYMENT PROCESS
PROMOTIONAL
MESSAGES
BILL PRESENTING
PAYMENT PROCESS
ENTERPRISE
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6.
Customer Likes
Customer No Name
9568458236 Jack
9561235840 Sara
9856234578 Emi
LEAD GENERATED THROUGH
ACTIONABLE MESSAGING
FUNCTIONAL CAPABILITIES: LEAD GENERATION
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7.
FUNCTIONAL CAPABILITIES: PRE-SALES & POST-SALES
CUSTOMER SUPPORT
Admin
CEO
Manager
Technical
Team
Law
FORM APPROVAL
PROPOSAL
Yes, sure
Please wait for a
while, let me check.
May I know the seat
availability of this
flight A20154?
You can avail
6 seats.
Ok, thank you
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APPROVE

8.
www.appiyo.com | Follow us on :
THANK YOU
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