SlideShare uma empresa Scribd logo
1 de 6
Baixar para ler offline
Wipro Confidential Page 1
AUGMENTED REALITY Perspectives
SUDHIR MENON – Lead Architect
Wipro Technologies
Wipro Confidential Page 2
Definition and Concept
Augmented reality (AR) is the integration of digital information with live video from the user's
environment in real time providing the user with additional information about their current environment.
Augmented reality (AR), involves overlaying a live video stream, such as one from the camera on a
mobile phone, with a layer of data associated with the live stream using various contextual clues from
the live stream in the form of “markers” to identify the location and/or position of various objects in the
live stream. This data will help the end user in entertainment, informational, advertising, education etc.,
Augmented reality applications use webcams or the cameras of smart phones or other devices to
capture real-world images and then lay text, links or other objects over the images on the screen used
to display the feed from the camera. With this type of app, you can point the camera of an Internet-
enabled device at a building or landmark and receive helpful information about it right on your screen.
This would help end users experience the touch of the screen or highlighted areas without physically
clicking or moving
How it Works?
Augmented reality applications in general are triggered by camera of various devices such as PC;
Camera and the application will interpret the image to understand the location and fetch the associated
content from within the enterprise/web and overlay the image with the information. The basic idea of
augmented reality is to superimpose graphics, audio and other sensory enhancements over a real-
world environment in real time
Relevance to Customer Reduce cost of end user education:
One of the challenges faced by Customers that the correct usage of their cleaning products is not well
known to the field staff. The field staff typically has to undergo training about the product before they
can use it reliably in the field. Execution of this training program in the training staff where the attrition
rates are high poses a serious challenge. Thus there is no easy mechanism to ensure compliance to
the training processes for the products.
AR can be used to provide user level training and guidance using various mechanisms such as PC,
mobile phone, where a partner or vendor can trigger a AR application by the camera of PC or Mobile
phone helping them in terms of context sensitive support on product details, help and mechanisms to
contact for any specific support and different visualization levels on how each of these products would
be put to use.
Wipro Confidential Page 3
This works by product tagging with special codes which when triggered by end user would extract
online / real time information with multi-tiered back end systems. Users would use a “marker” or in
other terms it can be called a QR code which the user holds up to a web camera/pc camera which can
trigger the augmented reality experience. AR apps usually first list the place of interest that's closest to
you in the direction you're pointing, followed by other places that are farther away; they tap mapping
information from their databases to provide you with directions to more distant objects and use
navigational techniques to retrieve information.
Digital Advertising – for Sales and Marketing: Technology layering to setup a digital advertising
platform for selective products such as interactive consumer experience on the touch of the product
and feeling the product before buying. Each of the products would be tagged and specific sensitive
touch to parts would retrieve information about the product and also it would interact with mobile / pc to
get more information about the product on a dynamic state. We can also visualize building a digital
kiosk book which can showcase all the products from virtual imagery from the history of Customers
products for consumers to interact.
Understanding complex manufacturing plant systems: AR would be used for internal or exploded
views of complex components within CUSTOMER manufacturing plants for simplifying the process
and guiding the operator. In a manufacturing, we would use AR for training the users on complex
systems as he operates the product and provide instructions on violation; this will be handy when
managing complex equipment.
Augmented Training with Mixed Reality: Hands-on with complex equipment and work scenarios, this
is a key scenario as an extension to the use case above when the end-users partners, vendors can
get interactive training and information on products with touch technology and visualization. Think
beyond the class room and virtual room and get a feel of the environment with sensors, landscapes
and information path which would help users learn with exploration.
IT Landscaping and Direction : AR can also be used to visualize internally the entire Customer setup
from a single location where it can be used as a Road / Direction map where the customer / visitor or
vendor would use the same to know the exploded view of information , this is in line with the modern
navigational system . This system can be extended to building context sensitive information about the
various functions and products internal to Customer and these can triggered by human interface or
mobile phone kind of interfaces
Wipro Confidential Page 4
Some Other Application Summary of Augmented
Reality
Mobile Advertising: Marketers started to use AR to promote products via interactive AR applications.
For example a largest retailer, ran a circular with an augmented reality code that allowed users with a
webcam to interact with the product in 3D. This would be used in different context in Customers to
enhance the interactive capability and reach of the application with experiencing before buying.
Support with complex tasks: Complex tasks such as assembly, maintenance, and surgery can be
simplified by inserting additional information into the field of view. For example, labels can be
displayed on parts of a system to clarify operating instructions for a mechanic who is performing
maintenance on the system.
Navigation devices: AR can augment the effectiveness of navigation devices for a variety of
applications. For example, building navigation can be enhanced for the purpose of maintaining
industrial plants. Outdoor navigation can be augmented for military operations or disaster
management.
Industrial Applications: AR can be used to compare the data of digital mock-ups with physical mock-
ups for efficiently finding discrepancies between the two sources. It can further be employed to
safeguard digital data in combination with existing real prototypes, and thus save or minimize the
building of real prototypes and improve the quality of the final product.
Technologies and Components
AR applications require a suite of hardware and software capabilities to be realized. We have
attempted to give an overview of various hardware and software components that are being used to
implement AR.
Display
Different types of displays would be used based on the complexity of the application.
Some of the major display techniques for Augmented Reality:
Standard handheld Displays
Regular desktop displays
Head Mounted Displays
Wipro Confidential Page 5
Spatial Displays
Tracking
Modern mobile augmented reality systems use one or more of the following tracking technologies:
digital cameras and/or other optical sensors, accelerometers, GPS, gyroscopes, solid state
compasses, RFID, wireless sensors. Each of these technologies has different levels of accuracy and
precision. Most important is the tracking of the pose and position of the user's head for the
augmentation of the user's view. The user's hand(s) can be tracked or a handheld input device could
be tracked to provide a 6DOF interaction technique.
Input devices
This is a current open research question. Some systems, such as the Tinmith system, employ pinch
glove techniques. Another common technique is a wand with a button on it. In case of Smartphone,
phone itself could be used as 3D pointing device, with 3D position of the phone restored from the
camera images.
Computer
Camera based systems require powerful CPU and considerable amount of RAM for processing
camera images. Wearable computing systems employ a laptop in a backpack configuration. Sound
processing hardware could be included in augmented reality systems
Software
For consistent merging real-world images from camera and virtual 3D images, virtual images should
be attached to real-world locations in visually realistic way. That means a real world coordinate
system, independent from the camera, should be restored from camera images. That process is called
Image registration.
Wipro Confidential Page 6
WIPRO CONFIDENTIALWIPRO CONFIDENTIAL
INDUSTRY SOLUTIONS & TECHNOLOGY GROUP (ISTG)
sudhir.menon@wipro.com
Software API/Links to Develop AR Application
ARToolkit
ARToolKit is a software library for building Augmented Reality (AR) applications. These are applications that
involve the overlay of virtual imagery on the real world
http://www.hitl.washington.edu/artoolkit/
osgArt Toolkit :
osgART is a C++ cross-platform development library that simplifies the development of Augmented Reality or
Mixed Reality applications by combining computer vision based tracking libraries.
http://www.osgart.org/wiki/Main_Page
SLARToolkit:
SLARToolkit is a flexible Augmented Reality library for Silverlight with the aim to make real time Augmented
Reality applications with Silverlight as easy and fast as possible. It can be used with the Webcam API that
was introduced in Silverlight 4 or with any other CaptureSource or a WriteableBitmap
http://slartoolkit.codeplex.com/

Mais conteúdo relacionado

Mais procurados

Virtual Smart Phone ppt
Virtual Smart Phone pptVirtual Smart Phone ppt
Virtual Smart Phone pptSOHEL ISLAM
 
Augmented reality
Augmented realityAugmented reality
Augmented realitymktunicus
 
Ar & vr impact on e commerce and e-retail
Ar & vr impact on e commerce and e-retailAr & vr impact on e commerce and e-retail
Ar & vr impact on e commerce and e-retailRahulNayak262229
 
Mobile UI Trends and Innovation
Mobile UI Trends and Innovation Mobile UI Trends and Innovation
Mobile UI Trends and Innovation Mobile 2.0 Europe
 
Best Union - Cap solutions
Best Union - Cap solutionsBest Union - Cap solutions
Best Union - Cap solutionsWMC
 
Summit7 Ltd, Introduction
Summit7 Ltd, IntroductionSummit7 Ltd, Introduction
Summit7 Ltd, IntroductionBrent Kelso
 
Mobile Augmented Reality Development Tools
Mobile Augmented Reality Development ToolsMobile Augmented Reality Development Tools
Mobile Augmented Reality Development ToolsUpekha Vandebona
 
Making Augmented Reality Applications with Android NDK
Making Augmented Reality Applications with Android NDKMaking Augmented Reality Applications with Android NDK
Making Augmented Reality Applications with Android NDKEvren Coşkun
 
Augmented Reality Demos
Augmented Reality DemosAugmented Reality Demos
Augmented Reality DemosIsidro Navarro
 
Augmented reality in E-commerce
Augmented reality in E-commerceAugmented reality in E-commerce
Augmented reality in E-commerceAshwin P
 
How to monetize your apps & mobile services by Google Finland
How to monetize your apps & mobile services by Google FinlandHow to monetize your apps & mobile services by Google Finland
How to monetize your apps & mobile services by Google Finlandandroidaalto
 
Technical seminar on virtual smart phone
Technical seminar on virtual smart phoneTechnical seminar on virtual smart phone
Technical seminar on virtual smart phoneAkshitha Chutke
 

Mais procurados (19)

Virtual Smart Phone ppt
Virtual Smart Phone pptVirtual Smart Phone ppt
Virtual Smart Phone ppt
 
lumicast-whitepaper
lumicast-whitepaperlumicast-whitepaper
lumicast-whitepaper
 
Augmented reality
Augmented realityAugmented reality
Augmented reality
 
Virtual smart phones
Virtual smart phonesVirtual smart phones
Virtual smart phones
 
Ar & vr impact on e commerce and e-retail
Ar & vr impact on e commerce and e-retailAr & vr impact on e commerce and e-retail
Ar & vr impact on e commerce and e-retail
 
Mobile UI Trends and Innovation
Mobile UI Trends and Innovation Mobile UI Trends and Innovation
Mobile UI Trends and Innovation
 
Greeting malaysia
Greeting malaysiaGreeting malaysia
Greeting malaysia
 
Best Union - Cap solutions
Best Union - Cap solutionsBest Union - Cap solutions
Best Union - Cap solutions
 
Summit7 Ltd, Introduction
Summit7 Ltd, IntroductionSummit7 Ltd, Introduction
Summit7 Ltd, Introduction
 
Mobile Augmented Reality Development Tools
Mobile Augmented Reality Development ToolsMobile Augmented Reality Development Tools
Mobile Augmented Reality Development Tools
 
Making Augmented Reality Applications with Android NDK
Making Augmented Reality Applications with Android NDKMaking Augmented Reality Applications with Android NDK
Making Augmented Reality Applications with Android NDK
 
A new reality
A new realityA new reality
A new reality
 
Ar and vr
Ar and vrAr and vr
Ar and vr
 
AR/VR in real estate
AR/VR in real estateAR/VR in real estate
AR/VR in real estate
 
Augmented Reality Demos
Augmented Reality DemosAugmented Reality Demos
Augmented Reality Demos
 
Augmented reality in E-commerce
Augmented reality in E-commerceAugmented reality in E-commerce
Augmented reality in E-commerce
 
How to monetize your apps & mobile services by Google Finland
How to monetize your apps & mobile services by Google FinlandHow to monetize your apps & mobile services by Google Finland
How to monetize your apps & mobile services by Google Finland
 
Technical seminar on virtual smart phone
Technical seminar on virtual smart phoneTechnical seminar on virtual smart phone
Technical seminar on virtual smart phone
 
AR/VR retail 2018
AR/VR retail 2018AR/VR retail 2018
AR/VR retail 2018
 

Destaque

Entrevista de Margaret Thatcher para a Veja em 1994
Entrevista de Margaret Thatcher para a Veja em 1994Entrevista de Margaret Thatcher para a Veja em 1994
Entrevista de Margaret Thatcher para a Veja em 1994Anderson Koberstein
 
Asignación 1.resolución de conflictos
Asignación 1.resolución de conflictosAsignación 1.resolución de conflictos
Asignación 1.resolución de conflictosDilia Padron
 
enquête kheolia escalquens
enquête kheolia escalquensenquête kheolia escalquens
enquête kheolia escalquensescalquens
 
Enterprise Architecture Courseware by ITpreneurs
Enterprise Architecture Courseware by ITpreneursEnterprise Architecture Courseware by ITpreneurs
Enterprise Architecture Courseware by ITpreneursITpreneurs
 
ECM/GED Digitalização de Documentos
ECM/GED Digitalização de DocumentosECM/GED Digitalização de Documentos
ECM/GED Digitalização de DocumentosLuiz Bastos
 
Arquitectura segunda mitad del xix. eclecticismo, historicismo. nuevos materi...
Arquitectura segunda mitad del xix. eclecticismo, historicismo. nuevos materi...Arquitectura segunda mitad del xix. eclecticismo, historicismo. nuevos materi...
Arquitectura segunda mitad del xix. eclecticismo, historicismo. nuevos materi...Erik Gonzalez Suarez
 
Sistema GED - Gestão de Digitalização de Documentos
Sistema GED - Gestão de Digitalização de DocumentosSistema GED - Gestão de Digitalização de Documentos
Sistema GED - Gestão de Digitalização de DocumentosTaugor Corporation
 
Blue Solutions by Bolloré a choisi IBM pour la maintenance des véhicules élec...
Blue Solutions by Bolloré a choisi IBM pour la maintenance des véhicules élec...Blue Solutions by Bolloré a choisi IBM pour la maintenance des véhicules élec...
Blue Solutions by Bolloré a choisi IBM pour la maintenance des véhicules élec...Solutions IT et Business
 
Dl1 deep learning_algorithms
Dl1 deep learning_algorithmsDl1 deep learning_algorithms
Dl1 deep learning_algorithmsArmando Vieira
 
Trabajo final negociacion. andrea vega
Trabajo final negociacion. andrea vegaTrabajo final negociacion. andrea vega
Trabajo final negociacion. andrea vegaandrea3105
 

Destaque (15)

Entrevista de Margaret Thatcher para a Veja em 1994
Entrevista de Margaret Thatcher para a Veja em 1994Entrevista de Margaret Thatcher para a Veja em 1994
Entrevista de Margaret Thatcher para a Veja em 1994
 
Asignación 1.resolución de conflictos
Asignación 1.resolución de conflictosAsignación 1.resolución de conflictos
Asignación 1.resolución de conflictos
 
Music and Art
Music and ArtMusic and Art
Music and Art
 
E.Box Pro
E.Box ProE.Box Pro
E.Box Pro
 
enquête kheolia escalquens
enquête kheolia escalquensenquête kheolia escalquens
enquête kheolia escalquens
 
Plan Anamaria Lisboa
Plan Anamaria LisboaPlan Anamaria Lisboa
Plan Anamaria Lisboa
 
Technology Trends Track 1
Technology Trends Track 1Technology Trends Track 1
Technology Trends Track 1
 
Enterprise Architecture Courseware by ITpreneurs
Enterprise Architecture Courseware by ITpreneursEnterprise Architecture Courseware by ITpreneurs
Enterprise Architecture Courseware by ITpreneurs
 
Book: E Myth Eevisited Written by Michael Gerber
Book: E Myth Eevisited Written by Michael Gerber Book: E Myth Eevisited Written by Michael Gerber
Book: E Myth Eevisited Written by Michael Gerber
 
ECM/GED Digitalização de Documentos
ECM/GED Digitalização de DocumentosECM/GED Digitalização de Documentos
ECM/GED Digitalização de Documentos
 
Arquitectura segunda mitad del xix. eclecticismo, historicismo. nuevos materi...
Arquitectura segunda mitad del xix. eclecticismo, historicismo. nuevos materi...Arquitectura segunda mitad del xix. eclecticismo, historicismo. nuevos materi...
Arquitectura segunda mitad del xix. eclecticismo, historicismo. nuevos materi...
 
Sistema GED - Gestão de Digitalização de Documentos
Sistema GED - Gestão de Digitalização de DocumentosSistema GED - Gestão de Digitalização de Documentos
Sistema GED - Gestão de Digitalização de Documentos
 
Blue Solutions by Bolloré a choisi IBM pour la maintenance des véhicules élec...
Blue Solutions by Bolloré a choisi IBM pour la maintenance des véhicules élec...Blue Solutions by Bolloré a choisi IBM pour la maintenance des véhicules élec...
Blue Solutions by Bolloré a choisi IBM pour la maintenance des véhicules élec...
 
Dl1 deep learning_algorithms
Dl1 deep learning_algorithmsDl1 deep learning_algorithms
Dl1 deep learning_algorithms
 
Trabajo final negociacion. andrea vega
Trabajo final negociacion. andrea vegaTrabajo final negociacion. andrea vega
Trabajo final negociacion. andrea vega
 

Semelhante a Microsoft Word - Augmented_Reality_v3

Introduction to Augmented Reality
Introduction to Augmented RealityIntroduction to Augmented Reality
Introduction to Augmented RealityPrathamesh Barah
 
Augmented reality presentation_vivek_ghai_panacea_infoech
Augmented reality presentation_vivek_ghai_panacea_infoechAugmented reality presentation_vivek_ghai_panacea_infoech
Augmented reality presentation_vivek_ghai_panacea_infoechVivek Ghai
 
AbstractThis work presents the design and implementation of an.docx
AbstractThis work presents the design and implementation of an.docxAbstractThis work presents the design and implementation of an.docx
AbstractThis work presents the design and implementation of an.docxbartholomeocoombs
 
Pantheon pro GmbH AR Solutions
Pantheon pro GmbH AR SolutionsPantheon pro GmbH AR Solutions
Pantheon pro GmbH AR SolutionsHelen Reunova
 
Interior Designing Mobile Application based on Markerless Augmented Reality (AR)
Interior Designing Mobile Application based on Markerless Augmented Reality (AR)Interior Designing Mobile Application based on Markerless Augmented Reality (AR)
Interior Designing Mobile Application based on Markerless Augmented Reality (AR)IRJET Journal
 
Augmented Reality In Environment
Augmented Reality In EnvironmentAugmented Reality In Environment
Augmented Reality In EnvironmentAmanda Summers
 
Exploiting the Potential of Augmented Reality
Exploiting the Potential of Augmented RealityExploiting the Potential of Augmented Reality
Exploiting the Potential of Augmented RealityAricent
 
SPATIAL COMPUTING SPATIAL COMPUTING SPATIAL
SPATIAL COMPUTING SPATIAL COMPUTING SPATIALSPATIAL COMPUTING SPATIAL COMPUTING SPATIAL
SPATIAL COMPUTING SPATIAL COMPUTING SPATIAL21EC25ManobalanB1d
 
Augmented-Reality-ppt.pptx
Augmented-Reality-ppt.pptxAugmented-Reality-ppt.pptx
Augmented-Reality-ppt.pptxMarvalousMohan
 
Virtual Interior Decor App
Virtual Interior Decor AppVirtual Interior Decor App
Virtual Interior Decor AppIRJET Journal
 
Augmented reality ppt
Augmented reality pptAugmented reality ppt
Augmented reality pptSourav Rout
 
IRJET- Augmented Reality in Interior Design
IRJET- Augmented Reality in Interior DesignIRJET- Augmented Reality in Interior Design
IRJET- Augmented Reality in Interior DesignIRJET Journal
 
Wearable Technology: Automotive's Next Digital Frontier
Wearable Technology: Automotive's Next Digital FrontierWearable Technology: Automotive's Next Digital Frontier
Wearable Technology: Automotive's Next Digital FrontierCognizant
 

Semelhante a Microsoft Word - Augmented_Reality_v3 (20)

Introduction to Augmented Reality
Introduction to Augmented RealityIntroduction to Augmented Reality
Introduction to Augmented Reality
 
Ar vr group ppt
Ar vr group pptAr vr group ppt
Ar vr group ppt
 
Augmented reality presentation_vivek_ghai_panacea_infoech
Augmented reality presentation_vivek_ghai_panacea_infoechAugmented reality presentation_vivek_ghai_panacea_infoech
Augmented reality presentation_vivek_ghai_panacea_infoech
 
AbstractThis work presents the design and implementation of an.docx
AbstractThis work presents the design and implementation of an.docxAbstractThis work presents the design and implementation of an.docx
AbstractThis work presents the design and implementation of an.docx
 
Pantheon pro GmbH AR Solutions
Pantheon pro GmbH AR SolutionsPantheon pro GmbH AR Solutions
Pantheon pro GmbH AR Solutions
 
Interior Designing Mobile Application based on Markerless Augmented Reality (AR)
Interior Designing Mobile Application based on Markerless Augmented Reality (AR)Interior Designing Mobile Application based on Markerless Augmented Reality (AR)
Interior Designing Mobile Application based on Markerless Augmented Reality (AR)
 
Augmented Reality In Environment
Augmented Reality In EnvironmentAugmented Reality In Environment
Augmented Reality In Environment
 
Exploiting the Potential of Augmented Reality
Exploiting the Potential of Augmented RealityExploiting the Potential of Augmented Reality
Exploiting the Potential of Augmented Reality
 
CMPE- 280-Research_paper
CMPE- 280-Research_paperCMPE- 280-Research_paper
CMPE- 280-Research_paper
 
SPATIAL COMPUTING SPATIAL COMPUTING SPATIAL
SPATIAL COMPUTING SPATIAL COMPUTING SPATIALSPATIAL COMPUTING SPATIAL COMPUTING SPATIAL
SPATIAL COMPUTING SPATIAL COMPUTING SPATIAL
 
Augmented Reality
Augmented RealityAugmented Reality
Augmented Reality
 
Augmented reality
Augmented realityAugmented reality
Augmented reality
 
Augmented-Reality-ppt.pptx
Augmented-Reality-ppt.pptxAugmented-Reality-ppt.pptx
Augmented-Reality-ppt.pptx
 
20n05a0418 ppt.pptx
20n05a0418 ppt.pptx20n05a0418 ppt.pptx
20n05a0418 ppt.pptx
 
Augmented reality
Augmented realityAugmented reality
Augmented reality
 
Virtual Interior Decor App
Virtual Interior Decor AppVirtual Interior Decor App
Virtual Interior Decor App
 
Augmented Reality
Augmented RealityAugmented Reality
Augmented Reality
 
Augmented reality ppt
Augmented reality pptAugmented reality ppt
Augmented reality ppt
 
IRJET- Augmented Reality in Interior Design
IRJET- Augmented Reality in Interior DesignIRJET- Augmented Reality in Interior Design
IRJET- Augmented Reality in Interior Design
 
Wearable Technology: Automotive's Next Digital Frontier
Wearable Technology: Automotive's Next Digital FrontierWearable Technology: Automotive's Next Digital Frontier
Wearable Technology: Automotive's Next Digital Frontier
 

Mais de Sudhir(SMACI) Menon

Mais de Sudhir(SMACI) Menon (6)

IIMC_PLAM04_SudhirMenon_ProjSynopsis
IIMC_PLAM04_SudhirMenon_ProjSynopsisIIMC_PLAM04_SudhirMenon_ProjSynopsis
IIMC_PLAM04_SudhirMenon_ProjSynopsis
 
SUDHIR
SUDHIRSUDHIR
SUDHIR
 
BPM for Manufacturing (Business Process-Centric Manufacturing) v4
BPM for Manufacturing (Business Process-Centric  Manufacturing) v4BPM for Manufacturing (Business Process-Centric  Manufacturing) v4
BPM for Manufacturing (Business Process-Centric Manufacturing) v4
 
Technology Office Themes
Technology Office ThemesTechnology Office Themes
Technology Office Themes
 
Management
ManagementManagement
Management
 
Big Data Fud
Big Data FudBig Data Fud
Big Data Fud
 

Microsoft Word - Augmented_Reality_v3

  • 1. Wipro Confidential Page 1 AUGMENTED REALITY Perspectives SUDHIR MENON – Lead Architect Wipro Technologies
  • 2. Wipro Confidential Page 2 Definition and Concept Augmented reality (AR) is the integration of digital information with live video from the user's environment in real time providing the user with additional information about their current environment. Augmented reality (AR), involves overlaying a live video stream, such as one from the camera on a mobile phone, with a layer of data associated with the live stream using various contextual clues from the live stream in the form of “markers” to identify the location and/or position of various objects in the live stream. This data will help the end user in entertainment, informational, advertising, education etc., Augmented reality applications use webcams or the cameras of smart phones or other devices to capture real-world images and then lay text, links or other objects over the images on the screen used to display the feed from the camera. With this type of app, you can point the camera of an Internet- enabled device at a building or landmark and receive helpful information about it right on your screen. This would help end users experience the touch of the screen or highlighted areas without physically clicking or moving How it Works? Augmented reality applications in general are triggered by camera of various devices such as PC; Camera and the application will interpret the image to understand the location and fetch the associated content from within the enterprise/web and overlay the image with the information. The basic idea of augmented reality is to superimpose graphics, audio and other sensory enhancements over a real- world environment in real time Relevance to Customer Reduce cost of end user education: One of the challenges faced by Customers that the correct usage of their cleaning products is not well known to the field staff. The field staff typically has to undergo training about the product before they can use it reliably in the field. Execution of this training program in the training staff where the attrition rates are high poses a serious challenge. Thus there is no easy mechanism to ensure compliance to the training processes for the products. AR can be used to provide user level training and guidance using various mechanisms such as PC, mobile phone, where a partner or vendor can trigger a AR application by the camera of PC or Mobile phone helping them in terms of context sensitive support on product details, help and mechanisms to contact for any specific support and different visualization levels on how each of these products would be put to use.
  • 3. Wipro Confidential Page 3 This works by product tagging with special codes which when triggered by end user would extract online / real time information with multi-tiered back end systems. Users would use a “marker” or in other terms it can be called a QR code which the user holds up to a web camera/pc camera which can trigger the augmented reality experience. AR apps usually first list the place of interest that's closest to you in the direction you're pointing, followed by other places that are farther away; they tap mapping information from their databases to provide you with directions to more distant objects and use navigational techniques to retrieve information. Digital Advertising – for Sales and Marketing: Technology layering to setup a digital advertising platform for selective products such as interactive consumer experience on the touch of the product and feeling the product before buying. Each of the products would be tagged and specific sensitive touch to parts would retrieve information about the product and also it would interact with mobile / pc to get more information about the product on a dynamic state. We can also visualize building a digital kiosk book which can showcase all the products from virtual imagery from the history of Customers products for consumers to interact. Understanding complex manufacturing plant systems: AR would be used for internal or exploded views of complex components within CUSTOMER manufacturing plants for simplifying the process and guiding the operator. In a manufacturing, we would use AR for training the users on complex systems as he operates the product and provide instructions on violation; this will be handy when managing complex equipment. Augmented Training with Mixed Reality: Hands-on with complex equipment and work scenarios, this is a key scenario as an extension to the use case above when the end-users partners, vendors can get interactive training and information on products with touch technology and visualization. Think beyond the class room and virtual room and get a feel of the environment with sensors, landscapes and information path which would help users learn with exploration. IT Landscaping and Direction : AR can also be used to visualize internally the entire Customer setup from a single location where it can be used as a Road / Direction map where the customer / visitor or vendor would use the same to know the exploded view of information , this is in line with the modern navigational system . This system can be extended to building context sensitive information about the various functions and products internal to Customer and these can triggered by human interface or mobile phone kind of interfaces
  • 4. Wipro Confidential Page 4 Some Other Application Summary of Augmented Reality Mobile Advertising: Marketers started to use AR to promote products via interactive AR applications. For example a largest retailer, ran a circular with an augmented reality code that allowed users with a webcam to interact with the product in 3D. This would be used in different context in Customers to enhance the interactive capability and reach of the application with experiencing before buying. Support with complex tasks: Complex tasks such as assembly, maintenance, and surgery can be simplified by inserting additional information into the field of view. For example, labels can be displayed on parts of a system to clarify operating instructions for a mechanic who is performing maintenance on the system. Navigation devices: AR can augment the effectiveness of navigation devices for a variety of applications. For example, building navigation can be enhanced for the purpose of maintaining industrial plants. Outdoor navigation can be augmented for military operations or disaster management. Industrial Applications: AR can be used to compare the data of digital mock-ups with physical mock- ups for efficiently finding discrepancies between the two sources. It can further be employed to safeguard digital data in combination with existing real prototypes, and thus save or minimize the building of real prototypes and improve the quality of the final product. Technologies and Components AR applications require a suite of hardware and software capabilities to be realized. We have attempted to give an overview of various hardware and software components that are being used to implement AR. Display Different types of displays would be used based on the complexity of the application. Some of the major display techniques for Augmented Reality: Standard handheld Displays Regular desktop displays Head Mounted Displays
  • 5. Wipro Confidential Page 5 Spatial Displays Tracking Modern mobile augmented reality systems use one or more of the following tracking technologies: digital cameras and/or other optical sensors, accelerometers, GPS, gyroscopes, solid state compasses, RFID, wireless sensors. Each of these technologies has different levels of accuracy and precision. Most important is the tracking of the pose and position of the user's head for the augmentation of the user's view. The user's hand(s) can be tracked or a handheld input device could be tracked to provide a 6DOF interaction technique. Input devices This is a current open research question. Some systems, such as the Tinmith system, employ pinch glove techniques. Another common technique is a wand with a button on it. In case of Smartphone, phone itself could be used as 3D pointing device, with 3D position of the phone restored from the camera images. Computer Camera based systems require powerful CPU and considerable amount of RAM for processing camera images. Wearable computing systems employ a laptop in a backpack configuration. Sound processing hardware could be included in augmented reality systems Software For consistent merging real-world images from camera and virtual 3D images, virtual images should be attached to real-world locations in visually realistic way. That means a real world coordinate system, independent from the camera, should be restored from camera images. That process is called Image registration.
  • 6. Wipro Confidential Page 6 WIPRO CONFIDENTIALWIPRO CONFIDENTIAL INDUSTRY SOLUTIONS & TECHNOLOGY GROUP (ISTG) sudhir.menon@wipro.com Software API/Links to Develop AR Application ARToolkit ARToolKit is a software library for building Augmented Reality (AR) applications. These are applications that involve the overlay of virtual imagery on the real world http://www.hitl.washington.edu/artoolkit/ osgArt Toolkit : osgART is a C++ cross-platform development library that simplifies the development of Augmented Reality or Mixed Reality applications by combining computer vision based tracking libraries. http://www.osgart.org/wiki/Main_Page SLARToolkit: SLARToolkit is a flexible Augmented Reality library for Silverlight with the aim to make real time Augmented Reality applications with Silverlight as easy and fast as possible. It can be used with the Webcam API that was introduced in Silverlight 4 or with any other CaptureSource or a WriteableBitmap http://slartoolkit.codeplex.com/