Understanding domains, hosting, blogging platforms, and analytics to launch BestMemphisBurger.com - A burger blog about the best tasting burgers found in Memphis, Tennessee.

1. The Burger Blog
BestMemphisBurger.com

2. In the beginning...

3. In the beginning...

4. And then...

5. And then...

6. And then...

7. Inspiration

8. Inspiration

9. Build a blog?

10. Platforms

11. Platforms

12. Platforms

13. Platforms

14. Platforms

15. Platforms

16. Platforms

18. WordPress.com vs. WordPress.org

19. WordPress.com vs. WordPress.org

20. Hosting

21. WordPress.com
Hosted by WordPress.com and free as long as
you run the site as a sub-domain of
WordPress.com
Hosting

22. WordPress.com
Hosted by WordPress.com and free as long as
you run the site as a sub-domain of
WordPress.com
WordPress.org
You must arrange your own hosting, cheap
hosting is best when you first start, which will
between $5 and $30 per month, depending on
the type and quality of host you choose
Hosting

23. WordPress Software

24. WordPress.com
Free and installed for you by WordPress.com
WordPress Software

25. WordPress.com
Free and installed for you by WordPress.com
WordPress.org
Free, but you have to install it yourself on your
hosting account. Many Hosting services will do
the install and initial setup for you
WordPress Software

26. Site Maintenance

27. WordPress.com
This is done by WordPress.com – they do all
backups as well as plugin and WordPress
upgrades.
Site Maintenance

28. WordPress.com
This is done by WordPress.com – they do all
backups as well as plugin and WordPress
upgrades.
WordPress.org
You have to do backups and WordPress &
plugin upgrades yourself
Site Maintenance

29. Plugins

30. WordPress.com
Limited plugins – you are only able to use those
approved or provided by WordPress.com
Plugins

31. WordPress.com
Limited plugins – you are only able to use those
approved or provided by WordPress.com
WordPress.org
Major reason to use self-hosted WordPress.
There are thousands of plugins available to
enhance your site, both free and premium. And
you can have your own developed if you need
something that doesn’t already exist
Plugins

32. Themes

33. WordPress.com
WordPress.com provides a large number of
themes (over 100) for you to choose from
Themes

34. WordPress.com
WordPress.com provides a large number of
themes (over 100) for you to choose from
WordPress.org
With WordPress.org you have access to some of
the best and most exciting themes and
frameworks around
Themes

35. E-commerce

36. WordPress.com
Not possible – well you can add a PayPal button
so people can donate to you because they
enjoyed your writing so much.
E-commerce

37. WordPress.com
Not possible – well you can add a PayPal button
so people can donate to you because they
enjoyed your writing so much.
WordPress.org
You can run a small shop via one of a number
of e-commerce plugins available for self hosted
sites. Or you can use Paypal or similar to sell
your digital products like ebooks or courses or
memberships.
E-commerce

38. Custom Coding

39. WordPress.com
Not possible
Custom Coding

40. WordPress.com
Not possible
WordPress.org
You are able to add JavaScript, PHP and HTML
to your site, really making it your own. Even if
you don’t have the skills to do this, you can pay
someone to do it for you.
Custom Coding

41. Search Engine Optimization (SEO)

42. WordPress.com
You can’t do much to impact your SEO other
than to write hundreds of posts on your topic
and make sure other sites link back to you.
Search Engine Optimization (SEO)

43. WordPress.com
You can’t do much to impact your SEO other
than to write hundreds of posts on your topic
and make sure other sites link back to you.
WordPress.org
The options are endless for SEO on a self-
hosted WordPress site. There is so much you
can control on the site itself, especially if you
choose the right theme or framework.
Search Engine Optimization (SEO)

44. LiveFyre & DISQUS Commenting

45. WordPress.com
Not Possible
LiveFyre & DISQUS Commenting

46. WordPress.com
Not Possible
WordPress.org
You can add LiveFyre, DISQUS or any other
commenting service or plugin to your site. You
are in control
LiveFyre & DISQUS Commenting

47. Independence

48. WordPress.com
None. WordPress.com will even show ads
occasionally so as to generate revenue – which
is fair enough as you are not paying. And if you
violate their conditions, your site may be
suspended.
Independence

49. WordPress.com
None. WordPress.com will even show ads
occasionally so as to generate revenue – which
is fair enough as you are not paying. And if you
violate their conditions, your site may be
suspended.
WordPress.org
Total – but with independence comes
responsibility.
Independence

50. Independence

51. Domain Name

52. Domain Name

53. WordPress Hosting

61. $65.00
• 2 Domains
• 1 Email Address
• 1 yr Economy GoDaddy Hosting

62. WordPress Themes

68. Bad Signs
&
Bad Hosting

73. A Quick Detour

76. Best Memphis Burger
is about local

77. Best Memphis Burger
is about local

78. It’s about Conversation

88. Interactive

89. Interactive

90. Interactive

91. Measuring
the Burgertude

93. Pageviews 14,742
Average 142 Daily
Google Analytics

94. US Traffic

95. US Traffic

106. Getting the word out

107. Getting the word out

108. Getting the word out

111. Getting the word out

112. Getting the word out

113. Getting the word out

114. Getting the word out

115. Getting the word out

116. Getting the word out

117. Getting the word out

118. Getting the word out

119. Getting the word out

120. Getting the word out

121. Getting the word out

122. Getting the word out

123. Getting the word out

124. Urbanspoon

129. Not everyone’s
a fan, but thanks for
the traffic...

138. BTW
I’m not that delicate

139. CaritasDoor
Next Village
RP Tracks
Interim

140. CaritasDoor
Next Village
RP Tracks
Interim
So who’s got the Best Memphis Burger?

141. CaritasDoor
Next Village
RP Tracks
Interim
So who’s got the Best Memphis Burger?

142. CaritasDoor
Next Village
RP Tracks
Interim
Uncle Lou’s Fried Chicken
So who’s got the Best Memphis Burger?

143. CaritasDoor
Next Village
RP Tracks
Interim
So who’s got the Best Memphis Burger?

144. CaritasTavern
Alex’s Door
Next Village
RP Tracks
Interim
So who’s got the Best Memphis Burger?

145. CaritasDoor
Next Village
RP Tracks
Interim
So who’s got the Best Memphis Burger?

146. MajesticVillage
CaritasDoor
Next Grille
RP Tracks
Interim
So who’s got the Best Memphis Burger?

147. CaritasDoor
Next Village
RP Tracks
Interim
So who’s got the Best Memphis Burger?

148. Burly’s Burgers Door & Shakes
Caritas Village
Next Fries
RP Tracks
Interim
So who’s got the Best Memphis Burger?

149. CaritasDoor
Next Village
RP Tracks
Interim
So who’s got the Best Memphis Burger?

150. YoungInterim Deli
CaritasDoor
Next Village
RP Tracks
Avenue
So who’s got the Best Memphis Burger?

151. CaritasDoor
Next Village
RP Tracks
Interim
So who’s got the Best Memphis Burger?

152. Roxie’s Grocery
CaritasDoor
Next Village
RP Tracks
Interim
So who’s got the Best Memphis Burger?

153. CaritasDoor
Next Village
RP Tracks
Interim
So who’s got the Best Memphis Burger?

154. CaritasDoor
Next Village
RP Tracks
Interim
Stuffy’s
So who’s got the Best Memphis Burger?

155. CaritasDoor
Next Village
RP Tracks
Interim

157. What’s Next?

159. •Guest Bloggers

160. •Guest Bloggers
•Other Food Genres

161. •Guest Bloggers
•Other Food Genres
•Advertisements (Local)

163. Thank You