Presentation for WordCamp Raleigh November 8, 2014

1. PRESENTED BY
MELODIE LAYLOR
WORDCAMP RALEIGH
NOVEMBER 8 , 2 0 1 4
MORE
(MIS)ADVENTURES
IN
NON-PROF I T
WEB DESIGN

2. F IRST , A STORY

3. WHAT I 'VE LEARNED ABOUT NON -
PROF I TS
• Little to no budget for website design and maintenance
• Likely NO budget for web development
• YET, they need a LOT out of their websites…

4. WHAT I 'VE LEARNED ABOUT NON -
PROF I TS
• content, Content, CONTENT
• Frequent updates

5. WHAT I 'VE LEARNED ABOUT NON -
PROF I TS
• Need to connect with their audience and (potential)
supporters on a frequent basis in various ways:
• BLOG
• Mailing list
• Social Media
• Did I say BLOG?

6. WHAT I 'VE
LEARNED ABOUT
NON-PROF I TS
• Need to get attention

7. WHAT I 'VE
LEARNED ABOUT
NON-PROF I TS
• And, most important of
all…
ACCEPT DONATIONS
ONLINE and make giving
EASY

8. YOUR TAKEAWAYS
• You spend money or you spend time - either way, you
will reap the reward of what you sow

9. YOUR TAKEAWAYS
• An NPO is still a business - it has to make money to
fulfill it’s mission

10. YOUR TAKEAWAYS
• Your website is not optional and must be made a
priority

11. WHY WORDPRESS FOR NON -
PROF I TS?
• The best things in life are FREE
• DIY content publishing
• A web platform which easily facilitates connecting with
supporters in multiple ways
• Widely used (23% of web sites), support easy to find

12. NON-PROF I TS
POWERED BY
WORDPRESS

13. WORDPRESS SHOWCASE
• http://www.wordpress.org/showcase/tag/non-profit

14. CASE STUDY:
CURE
INTERNAT IONAL

15. WHY LOOK AT
CURE.ORG?
• They do so many things
right
• In WordPress showcase

16. CURE.ORG
• They state their mission clear and in detail - you see
everything they’re about
• They BLOG frequently
• Attention-grabbing photos
• Tell real stories of those they help

17. CURE
• Calls to action - Donate Now, Get Involved, Join Us,
Follow Updates
• Very active in social media

18. CURE.ORG
• Custom apps/plugins - CUREkids live updates
• Personal Fundraiser plugin in repository:
http://www.wordpress.org/extend/plugins/personal-fundraiser

19. RESOURCES
FOR NON-PROF
I T
WEBMASTERS

20. PLUGINS
• Jetpack
• A kitchen sink plugin of plugins
• http://jetpack.me/

21. PLUGINS
• Yoast SEO
• Contact Form 7
• Gravity Forms (premium) - Business and Dev licenses
comes with mailing list/autoresponder addons, Dev
license comes with PayPal and Stripe addons

22. PLUGINS
• Shareaholic - social sharing
• Social Icons Widget by Dan Nisbet
• Subscribe2 - email notification of blog updates

23. PLUGINS
• Blubrry Powerpress - ultimate podcasting/vodcasting
plugin, includes iTunes support
• Sermon Browser - podcasting/vodcasting for churches

24. PLUGINS - FUNDRAISING
• Gravity Forms w/PayPal, Stripe or Authorize.net
addons (Dev license)
• PayPal Donations by Johan Steen
• Personal Fundraiser - for Crowdfunding
- allows fans to create their own fundraisers on your
behalf, shows goals and progress bar

25. NEWSLET TER/MAI L ING L IST
• MailChimp, MailChimp, MailChimp
• User-friendly interface
• Integrates with virtually everything
• Free for up to 2,000 subscribers, 12,000 e-mails per
month
• Monthly or pay-as-you-go beyond that

26. NEWSLET TER/MAI L ING L IST
• MailChimp, MailChimp, MailChimp
• MailChimp for WordPress - Danny Van Kooten
• Genesis eNews Extended (must have Genesis
framework)
• OptinMonster (premium) - Popup subscription forms,
lead generation
• SumoMe (freemium) - Popups or sliding subscription
forms

27. THEMES
• I personally recommend Genesis Framework by
StudioPress
• My favorite child theme: Outreach
• Web Savvy Marketing - 3rd party Genesis child themes
• Patricia - charities
• Christian - churches

28. MY REAL WORLD
EXAMPLES

29. WEB HOST ING
• Dreamhost - offers free hosting account for 501(c)(3)
organizations
http://wiki.dreamhost.com/Non-profit_Discount
• YMMV - mixed reviews on shared hosting

30. WEB HOST ING
• Site5 shared, VPS, Cloud VPS
• SiteGround shared, GoGeek (managed)
• Dreamhost - DreamPress WP managed hosting (on
VPS) $19.95/mo

31. OTHER RESOURCES
• TechSoup - http://www.techsoup.org - where non-profits
can request technology donations (both
products and services) from participating corporate
partners or receive discounts
• grassroots.org - Free resources to help charities

32. A L I T T LE ABOUT ME
• From Hampton, VA
• Owner of PajamaWeb
• Co-organizer of WordPress Hampton Roads Meetup

33. CONNECT WI TH MELODIE