Use it with EVEYONE
You'll use it during face-to-face
meetings, online, and with potential
investors, customers, partners, and co-
Share the ingredients
to your secret sauce
You'll use it as a brief presentation to
give your audience insight into your
Make it engaging
You'll use it as a visual prompt to pitch
Make sure it's measurable by throwing
out some stats to demonstrate the size
of the problem in percentages,
numbers, or financials.
Be concise and specific, and ensure
you are only demonstrating one
problem at a time. Make people
Persuade & influence
Tie it to a real person or scenario to
demonstrate the impact it has on the
community or the world.
01 03 05
does the problem
Who exactly has
problem come to
Do this in one or two
your problem, you
need solid evidence
that one exists.
Source of the
Always check the
source of the data
to avoid getting
caught up in
Make sure you
leverage solid data
Caught up in
Do not get caught
up in media
Do you have a personal story that
connects you to this problem? Now is
your time to emotionally connect
your audience to the problem and
why your team is THE ONLY TEAM to
Showcase your tech chops
Know your audience and do not get into too much technical depth if
you are with tech newbies. Be prepared to dive into your architectural
diagram and your tech roadmap. Do not forget the importance of
regulations, data protection, privacy, and security.
Focus on the 1st 6-12 Months
Describe your solution, product, and/or services with specific details,
but do not get into the weeds too much and lose your audience.
Demonstrate the unique features and benefits of your secret sauce.
Highlight what's coming in V2.
If you are at idea stage, talk about your road to MVP. If
you are already at GA, talk about what's coming next.
How will you approach each of
these and your competitors? How
will your approach vary?
Don't forget that competitors can
also be partners.
How did they fail or what are they
missing? Where are they succeeding?
How is your solution a better
product-market fit for your
If you aren't a design thinking practitioner,
become one. Be audience centered in all
you do. Understand them, talk to them,
know them, empathize with them.
Create Buyer Personas
for Each of your Target
How does your solution address their
wants, needs, aspirations, and frustrations
Market Size &
What's the total available market,
serviceable market, and serviceable
obtainable market while
highlighting who your customer is
Tell us about your customer!
Where are you focused?
Deals in Place
Do you have deals in place
already? Tell us!
Already have paying
customers. Get some quotes.
Add a picture or video.
Not all marketing tactics will be relevant for
Include your approach and your strategy for
How will you reach your customers?
Describe how you are pricing your solution.
Include one time and recurring costs.
Include your revenue stream, both primary
Outline your ongoing costs.
How are you going to make money?
Showcase your revenue model
using a graph that includes sales,
income, and growth projections. Be
What do you need to get started or
move to the next level? Are you ready
if somone writes you a check today?
Where do you think you can get
funding? Don't be afraid to go big, yet
Think 6-12 months out.
Only include key milestones but think
about everything step-by-ste- behind
Prioritize. You cannot solve everything
Do not try to do too much at once or
you will spin and never create
audience with your
People remember how you start and end.
Reemphasize your key points.
Summarize your pitch consicely and in one minute.
Open the floor for questions.