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Content Strategy & Methodology (CS Forum 2011)

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Melissa Rach
Melissa Rach

Melissa Rach's presentation at the Content Strategy Forum (CS Forum) in London, September 2011. (Please note methodology examples are for a specific project and not comprehensive!)

NegóciosTecnologia
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METHODOLOGY: ,[object Object],Melissa Rach | CS Forum 2011
THE METHODOLOGY
METHODOLOGY: ,[object Object]
math photo: flickr user, Mark Harding
METHODOLOGY: ,[object Object]
[object Object],[object Object],[object Object],[object Object],Photo: flickr user, Hugo90
-HENRY MINTZBERG ,[object Object]
CONTENT STRATEGY: ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Photo: flickr user, Theodore Scott
THE BASICS
[object Object],[object Object],[object Object],[object Object],[object Object],Chris LaVictoire Mahai
[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
PUT IT ALL TOGETHER
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
A LITTLE CHAOS: ,[object Object]
#1 TIP
[object Object],“ It takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!“ - THE QUEEN OF HEARTS (LEWIS CARROLL)
METHODOLOGY: ,[object Object]
THANKS ,[object Object]

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