1. Wholesale Flowers
Wedding Flower Trends

2. • Fresh cut flowers make up 75% of florist shop transactions
• Specialty cut flowers increased their presence in US homes
• Size of the floriculture industry: US$19.4 billion (US Department of
Commerce, USA)
• Over the last ten years, the supermarket share has grown from 41%
to 52%, while the florist shops have lost market share falling to 32%
to 20%.
• Ten years ago, half the sales of ornamental products in supermarkets
were flowers, today they represent two thirds.
• Internet sales of flowers through wholesalers like Wholeblossoms.com
held its participation at between 5%-6% of the number of
transactions.
Ipsos/AFE Consumer Tracking study, 2005

3. Exports by Country
Netherlands
Germany
Canada 1,6%
0,9%
2,0%
Japan
2,2%
Spain
2,2%
Others
3,6%
United Kingdom
4,2%
Russia
4,4%
United States
79%

4. Interesting Floral
Statistics
 77% of flowers imported by the USA are Colombian
 98% of Peruvian Lilies
 97% of Carnations
 82% of Chrysanthemums and Pompoms
 67% of Roses
 35% of other types of flowers for wedding
Source: USDA, 2006

5. International Security is
Always High Priority

6. Who To Contact?
• To order fresh cut diy wedding flowers,
contact a national flower wholesaler with
global reach
• Determine flowers needed and place your
order as soon as possible to secure
• Be available to take delivery of flowers; the
perishable nature demands quick hydration
• Preparation is key; water buckets, floral
supplies and more are needed prior to delivery