WOMEN ENTREPRENEURS OF PAKISTAN

WOMEN ENTREPRENEURS OF PAKISTAN
October 7, 2013

ACKNOWLEDGEMENT
In the name of “Allah”, the most beneficent and merciful who gave
usstrength and knowledge to complete this report. This report is a
part of ourcourse “ENTREPRENEURSHIP”. This has proved to be a
greatexperience. This report is a combine effort of AISHA SULTAN,
ANSA FARYAL, KIRAN RIAZ, MEHREEN FAROOQ and ZOHRA LIAQUAT.
We would like to express our gratitude to our subject teacher
MA’AM UZMA RASOOL; who gave us this opportunity to fulfill this
report. She gave us moral support and guided us in different matters
regarding the topic. She had been very king and patient while
suggesting us the outlines of this report. We thank her for her overall
support.
We are also thankful to everyone who all supported us, for we have
completed our report effectively and moreover on time.
They gave us many helpful comments which helped us a lot in
preparing our report.

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TABLE OF CONTENT
EXECUTIVE SUMMARY…………………………………………………………………………………...3
ENTREPRENEUR……………………………………………………………………………………………….4
ENTREPRENEURSHIP………………………………………………………..…………………………..…4
PERCEPTIONS OF WOMEN IN PAKISTAN………………………..………………………………..4
SUCCESSFUL WOMEN ENTREPRENEURS OF PAKISTAN…………………………………….4
WOMEN ENTREPRENUER # 1…………………………………………………………………………..5-8
WOMEN ENTREPRENUER # 2………………………………………………………………………….9-10
COMPARISON…………………………………………………………………………………………………17
CONCLUSION…………………………………………………………………………………………..……..18

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EXECUTIVE SUMMARY
Entrepreneur is an individual who undertakes the risk associated with creating, organizing,
and owning a business. Entrepreneurship is a process through which individuals identify
opportunities, allocate resources, and create value. The behavior of the entrepreneur
reflects a kind of person willing to put his or her career and financial security on the line and
take risks in the name of an idea, spending much time as well as capital on an uncertain
venture. Person that has potential for bringing positive change is called entrepreneur. The
status of women in Pakistan is among the lowest in the world. UNDP (1996) describes the
strong “inside/outside” dichotomy in Pakistan, where women are restricted to the “inside”
space of home and household, embodied in the tradition of veiling. This restricts women's
access to education, employment, training opportunities and social services. As we all know
in recent years the world has changed immensely and so the role of females too. Even in a
country like Pakistan which is considered to be a typical conservative male oriented society
you will find females stepping out and creating value to their lives by getting education and
by converting themselves into successful entrepreneurs. In this report we will share some of
the real world stories of some successful entrepreneurs. Our first women entrepreneur is
MAHBINA WAHEEDwho is the CEO of Clayworks. Clayworks has been Pakistan's leading
manufacturing ceramics since 1999. Clayworks is a ceramics design and manufacturing firm.
To become a female entrepreneur in Pakistan, let alone in the ceramic industry, requires a
lot of guts. But MahbinaWaheed does it with sheer passion. Clayworks, a Lahore based
company, is an innovative business that was started off solely by Waheed in 1999, after
borrowing some money from her mother. The second women entrepreneur is HIRA SAEED.
Hirasaeed is the owner of TRAINING AND CONSULTANCY SERVICES. This visionary girl knows
exactly how to fulfill her dreams with hard work, determination and creative ideas. January
2012 till today she is making many people amazed by running Training and Consultancy
services with her bright academic records. The third women entrepreneur is SYEDA TUBA
WAASAY is the owner of whispering emotees and one of the women entrepreneur in
Pakistan , She is doing a very creative work according to the needs of customer she make
Hand Made Cards ,Handmade stamps, Hand-made diaries, Handmade scrap books, Frames
for the pictures, Handmade Greeting Cards, Note-Cards. The fourth women entrepreneur is
ZEENAT AYESHA who is the owner ofPappasallis, an Italian Cuisine popped up on the map of
the Federal Capital on 2nd October 1989. Though a small place with only eight tables to
start with, Pappasallis made an instant impact. Since then Pappasallis, one of the pioneers in
Restaurant business has emerged as a lead Restaurant and still holds that position. While
the whole city sleeps, Pappasallis is very much alive with food and music lovers.The fifth and
the final women entrepreneur in this report is MS NARGISwho is the owner of “Fatmi food
canning is an imaginative food packing products and service business aimed at offering high
quality, always fresh, moderately priced canned foods. After studying the entire
questionnaire we have come to the conclusion that everyone is facing different type of
problems but still they are running their business efficiently and effectively but if we have to
select the best entrepreneur among them it would be ZEENAT AYESHA owner of the famous
Italian restaurant, pappasallis.Women entrepreneurs have become a strong driving force in
today’s corporate world. Not only are they able to equalize their duties of both motherhood
and entrepreneurship but they also comprise of almost half of all businesses owned today.

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ENTREPRENEUR
“An individual who undertakes the risk associated with creating, organizing, and owning a
business.”
ENTREPRENEURSHIP
Entrepreneurship is a process through which
individuals identify opportunities, allocate
resources, and create value. The behavior of the
entrepreneur reflects a kind of person willing to
put his or her career and financial security on
the line and take risks in the name of an idea,
spending much time as well as capital on an
uncertain venture. Person that has potential for bringing positive change is called
entrepreneur.
In the 20th century, economist Joseph Schumpeter (1883-1950) focused on how the
entrepreneur’s drive for innovation and improvement creates upheaval and change.
Schumpeter viewed entrepreneurship as a force of “creative destruction.” The entrepreneur
carries out “new combinations,” thereby helping render old industries obsolete. Established
ways of doing business are destroyed by the creation of new and better ways to do them.

Perceptions of women in Pakistan
The status of women in Pakistan is among the lowest in the world. UNDP (1996) describes
the strong “inside/outside” dichotomy in Pakistan, where women are restricted to the
“inside” space of home and household, embodied in the tradition of veiling. This restricts
women's access to education, employment, training opportunities and social services.
Another important aspect highlights by stating that the social disapproval of women
working outside the home translates into the invisibility of women in the labour force.
Although they participate actively in the family and farm affairs, their unpaid work is
perceived as a social duty rather than an economic contribution.

Successful Women entrepreneurs of Pakistan!
As we all know in recent years the world has changed immensely and so the role of females
too. Even in a country like Pakistan which is considered to be a typical conservative male
oriented society you will find females stepping out and creating value to their lives by
getting education and by converting themselves into successful entrepreneurs.
In this report we will share some of the real world stories of some successful entrepreneurs.
But before we move further let me tell you being a successful entrepreneur doesn’t mean
an entrepreneur earning millions. Entrepreneur in simple means an individual, who takes
risk, performs an economic activity and earns profit. Now this economic activity can be
either a business project of millions rupees or even of few thousands only.

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WOMEN ENTREPRENUER # 1
MAHBINA WAHEED
CLAY WORKS

«COMPANY OVERVIEW »

Clayworks has been Pakistan's leading manufacturing ceramics since 1999. Clayworks is a
ceramics design and manufacturing firm. They make products in ceramics that are
innovative, fun blending tradition with modernity.
Design, shape, form and function are integral in all our
products. They have a vast range of products that serve
the hotel & restaurant industry, home use items,
offices, giveaways and decorative tiles.The incredible
popularity of Clayworks ceramics has attracted a
growing number of customers, including long-term
contracts with the wholesaler Metro, and the Carrefour
retail chain. Clayworks also sells direct to the public
through its two stores in Lahore and Islamabad.
PRODUCTS:
Mugs, plates, tea sets, serving bowls, serving dishes, trinkets, accessories, tiles etc.
MISSION
To make beautiful, fun, funky yet functional ceramics that is of superior quality.

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HEAD OFFICE OUTLET (LAHORE)
34-A Zafar Ali Road Gulberg 5 Lahore
T: +92-42-35716229
Timings: 9am - 5pm
Avari Outlet
Avari Hotel Lahore 87 Shahrah-e-Quaid-e-Azam
T: +92-42-36366366
Timings:
Monday - Thursday 10:30am - 9:30pm
Friday & Saturday 10:30am - 10:30pm
ISLAMABAD OUTLET
108W Blue Area Jinnah Avenue (In between Dragon City &Loshay Restaurants)
T: +92-51-2871771
Timings: Monday - Saturday 10:30am - 9pm
KARACHI OUTLET
Shop No. 2 5th Zamzama Commercial Lane DHA, Phase 5 (the lane in between Stitches &
NIB, across the road from Butlers)
T: +92-21-35370322
Timings: Monday - Saturday 11am - 10pm
WEBSITE:http://www.clayworks.com
Email:

info@clayworks.com

Facebook: https://www.facebook.com/ClayworksPakistan

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MAHBINA WAHEED
An entrepreneur, a ceramist and a product designer
To become a female entrepreneur in Pakistan, let alone in the ceramic industry, requires a
lot of guts. But MahbinaWaheed does it with sheer
passion. Clayworks, a Lahore based company, is an
innovative business that was started off solely by
Waheed in 1999, after borrowing some money from her
mother.
Mahbina left her job with a microfinance company,
because she realized that there was no future and she
wanted to produce hand painted modern ceramics. She
said that she have always been educated and brought
up to believe that she should have a career, make a
difference and do something remarkable. After starting
her own business, she has discovered that
entrepreneurship, product design and ceramics are her
calling
Despite having no experience, she teamed up with her friend Zainab, found a factory they
could work from, and produced a few hundred mugs which quickly sold out. Inspired by this
initial success, the duo started their business, Clayworks, in 1999 to manufacture hand
painted ceramic tableware and accessories. With an ethos that her products should be
practical yet creative, and durable but fun, Mahbina has created a stunning range, from
cups and plates to serving dishes and tea sets. The Clayworks product range is constantly
expanding, and the business also supplies crockery to hotels and restaurants, as well as a
range of customized corporate gifts.Following the unfortunate death of her ceramics expert,
and the decision by her partner to leave the company in order to bring up her family,
Mahbina took control to drive the business forward.
Since then Mahbina has transformed herself into a ceramics expert, and has introduced
state of the art production technology. This has led to a doubling of production, and the
business now provides employment for 50 people. Waheed explains that business instincts
run deep in her blood as she has “the genes from my grandfather who was a businessman.”
Today, she is proud of the fact that she “runs the only ceramic factory owned by a woman
entrepreneur, with most of the managerial staff also belonging to the female gender.”
When ask from where you get the idea of your current business and how you have taken
out the solution of the problem facing by the people and that solution gave you a business
opportunity? She replied that it was her original idea and it was not being made in Pakistan
of this variety, quality and design, so there was a gap in the market. Now people do not
need to import or buy from abroad, they can buy high quality good design and colorful
ceramics made in Pakistan as well. Restaurants and hotels and large chain stores can get
them custom made in Pakistan now instead of being stuck with only what is available in the
market.As well as being the only female run ceramics factory in the country, Clayworks has
become a well-known designer brand in Pakistan. Mahbina’s aim of revolutionizing the

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country’s ceramics industry is being realized, and her ultimate ambition is to play a part in
the industrialization of Pakistan.
After running her company for 12 years, Waheed, a Smith College graduate believes,
“ceramics have always had an appeal. I wanted to make these kinds of ceramics in Pakistan
because they are not being made here. We have factories but they make low-end products
and don’t have design sense at all.” Patriotic to the core, Waheed said, “I am a firm believer
in making things in Pakistan, hence I am manufacturing here. We should be proud of the
label ‘Made in Pakistan’ on our products. Pakistani products can be as appealing as any
other!”
The design philosophy behind Clayworks is to be original, creative, fun yet practical. “We
make items [for] people, primarily to eat or drink from [but] they also have to be user
friendly. Sometimes we are requested by clients to make items that are not practical but
look good, so we try to make them see why it would, not work and would in fact cause
problems,” she says.
When asked what items are available at Clayworks, Waheed says, “Anything you would
need to eat out of, drink from or serve from like, plates, bowls, mugs, tea sets, teacups,
platters, serving dishes, condiment pots etc. We also make decorative items like vases, oil
burners and some garden items. And now decorative tiles as well!”
Waheed is currently involved in a project in Lahore about which she says, “At the moment [I
am supplying tiles for] a mosque being built in Lahore. It’s a tiny mosque but it is designed
on traditional Islamic patterns. We use old techniques but have made the tiles with better
durability and finish. It’s quite a challenge.”
Social networking site Facebook has allowed Waheed “to share new products with clients
and get their feedback. Though, the page is only a year old, it’s a new tool for interacting
with our clients. It has helped our clients in letting us now that we have to open a Karachi
outlet now! We also get to tell them about promotions, new items, share our ideas, etc.”
Currently working on an interesting project, Waheed says, “We are working on a line for
kids, again by popular demand, like decorative items and eating platters. We get a lot of
feedback on our Facebook page so we try to implement as much of it as possible.”

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HIRA SAEED
TRAINING AND CONSULTANCY SERVICES

«« COMPANY OVERVIEW »»
Training and Consultancy services (T&Cs) were found in January 9, 2012, having vision to
promote the human capital of Pakistan with effective training and development process.
Training and Consultancy service provide learning and experience that individual and
organizations like for their own personal interest, development and fulfillment.. In each and
every ladder of life individual needs to be trained to perform effectively, training is not only
necessary in increasing the productivity of individuals but it is also necessary for each
individual to understand their hidden potential. Training and consultancy provides the
platform to trainers and speakers to use their skills in delivering the maximum benefits to
individuals and it also give the platform to every individual and organization to emerge as a
better person The trainers, Panelist and Guests in the events have set the trend to minimize
the gap between industry professionals and youth.! Few of its top of the mind events were
named as:
U-TURN SEASON 1 & 2
TALES OF TRAINING
100 MINS TRAINING DRIVES
EHSAAS – THE POINT OF REALIZATION

MISSION
“We aspire to make T&Cs the best training and consultancy services based company solely
focused on promoting the human capital by providing youth and corporate trainings, strived
to provide innovative methodologies to empower individuals and make them change agents
of society”

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HIRA SAEED
TRAINING AND CONSULTANCY SERVICES
Hirasaeed is the owner of TRAINING AND CONSULTANCY
SERVICES. This visionary girl knows exactly how to fulfill her
dreams with hard work, determination and creative ideas.
January 2012 till today she is making many people amazed by
running Training and Consultancy services with her bright
academic records. She is not only the owner of training and
consultancy but also Social media executive at DG harbor. She
has also been an internee in DG harbor and national bank of
Bank of Pakistan. She has done her BBA from DadaBhouy
Institute of higher education. She belongs to a well-educated
family. When she was doing BBA and was pursuing semester 2
there, she got a chance to attend a guest speaker session at
the university, the speaker shared his success story with the students. She got really inspired
from him and get in touched with that speaker and met him for once. From That day she
never stepped back from that motivation. She started her own firm from just a social media
page and now carrying more than 50 people on board who leave no stone unturned in
making training events successful. She took initiative of running her own business when she
saw women working in her surrounding; she thought that if she also gets this independence
than she will be able to utilize her capabilities in a better way. When she started thinking of
her own business she got partial support from her family because it is difficult for a woman
to run her own business in male dominant society. Moreover she did not get any financial
support or training from government or any other institution. She faced many difficulties
including financial problem as well because she used her personal savings to run her
business, but the biggest problem she faced was the law and order situation of the country
due to which she faced difficulty in providing training services. Pakistan is a male dominant
society especially in the field of business but she got positive response and cooperation. She
had not done any job before plus no experience of running a business, before she was a bit
shy and was not much confident in what to do and from where to do and how to do it. After
so many successful events she made herself stand among crowd as a LEADER!
Hira Says,
T&Cs for me is a moment, a moment in which I have been living my life since an year and
will always keep it near to my life. I cannot count how many times I think of giving up in this
whole era but ultimately I found arms of my mentors that were there to carry me up and
say “You can” when everyone thought otherwise.
It is not only good but the best option for ladies to start their own business, especially the in
house business; GOD has given them the capability to manage things better than men. I run
my own business along with studies, my social life, and my job and go out every weekend
with friends. The stress and tension that i get before any event gives me pleasure,
UNMATCHABLE PLEASURE. Now I don’t say I own T&Cs; I say T&Cs owns me!

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SYEDA TUBA WAASAY
WHISPERING EMOTEES

« COMPANY OVERVIEW »
Syeda Tuba Waasay laid the foundation of this business back in 8th September 2011, when
she felt that there are so many ways to "express" your emotions. Thus, the name
Whispering Emotees eventually means those emotions which just whispers and you can
express them when you contact her.
Whispering Emo-Tees provide you Hand Made Cards,Handmade stamps, Hand-made
diaries, Handmade scrap books, Frames for the pictures, Handmade Greeting Cards, NoteCards, It’s a platform for all of you, who want to express in a special way, what cannot be
expressed through an E-Card, an email, an sms or a phone call!
Peoples can email or call them; the best way to contact them is from Facebook and Twitter
page! Here at Whispering Emo-Tees first try to grab the idea from the customer then they
look forward to plan the design and execute it by their very own hands! Once the design is
completed they sent that by TCS or any other courier service.

MISSION:
WHISPERING EMO-TEE'S EXPRESSES WHAT YOUR WORDS CANT SAY. IT EXPRESSES YOUR
DEEP FEELINGS TOWARDS YOUR LOVED ONES! KEEP YOURSELF UPDATED WITH WHAT WE
HAVE FOR YOU.

PRODUCTS:
We design and craft the handmade art work! It’s not just
the Cards, We also have Handmade stamps, Hand-made
diaries, Handmade scrap books, Frames for the pictures,
Handmade Greeting Cards, Note-Cards,Jewelry, Tags, TShirts.

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SYEDA TUBA WAASAY
WHISPERING EMOTEES:
SYEDA TUBA WAASAY is the owner of whispering emotees and one of the women
entrepreneur in Pakistan , She is doing a very creative work according to the needs of
customer she make Hand Made Cards ,Handmade stamps, Hand-made diaries, Handmade
scrap books, Frames for the pictures, Handmade Greeting Cards, Note-Cards. she haven't
got training from anywhere, all she do is put her heart in to whatever she create, and she
create complete customized art work.. Her academic qualification is PhD Informative
Sciences 2009 ,she is belong to stable family that’s why she didn’t performed any job before
,but still think that work is a vital part of our live and liveliness that’s why she started her
own business through her personal saving , when she started her business she face Lack of
motivational ,moral supports, Work and family life balance and Honest and trained workers
, she have 10 to 20 employees ,she is married and Don’t have any support from her home
but still she is trying to manage her business and partial agreed that it’s very difficult to
start doing business in Pakistan specially being a woman because She think that:
“MEN ARE DOMINATING MEN ONLY, THE WORLD HAS ALWAYS BEEN WOMAN
DOMINATED, ELSE ADAM WOULD NEVER HAVE BEEN SENT ON THE EARTH “
Tuba say that it is very good choice for women to start her own business because a quiet
revolution is taking shape right now among women,
“The result…is a new cohort of women-owned businesses, battle-tested and more
competitive than the generation that preceded them,” says William Dennis in the report.
With more women starting businesses and succeeding there’s an opportunity to reshape
the working landscape. Women have been starting businesses at a higher rate than men for
the last 20 years, let me make it very clear here: I’m not saying women are better or that
women starting more businesses means the world is all rainbows and butterflies. Women
just do things differently in the world of business and different should be welcomed.

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October 7, 2013

ZEENAT AYESHA
PAPPASALLIS

pappasallis, serving you the best italian food in
town!
catering to the needs of countless taste buds since the year 1989
COMPANY OVERVIEW
Pappasallis, an Italian Cuisine popped up on the map of the Federal Capital on 2nd October
1989. Though a small place with only eight tables to start with, Pappasallis made an instant
impact. Since then Pappasallis, one of the pioneers in Restaurant business has emerged as a
lead Restaurant and still holds that position. While the whole city sleeps, Pappasallis is very
much alive with food and music lovers.
Time flies by and yet “Good Times Never End at Pappasallis“
Our hallmark is our Team Work. Most of our staff members have been with us since the
inception of Pappasallis. Our friendly employee management policy breeds lasting
associations, job satisfaction and aggrandizement. Guest’s satisfaction is our motto and your
recurring visit is our pride.
So if you want to enjoy real Italian food and also want to party then Pappasallis is the
perfect place for you. Pappasallis restaurant is not only serve the Italian food but also
Mexican foods, Pizza cuisines, Sandwiches, Sea foods, fast food, Beverages and many more.
So let’s come towards the Pappasallis Restaurant and enjoy the delicious tasteful menu with
some exclusive deals & offers.

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PRODUCTS:
Pizza, burgers, desserts, appetizers, Pasta, Soups, Salads, Cakes and Beverages
SPECIALTIES: Breakfast, Lunch,Dinner, Coffee andDrinks
SERVICES:
Takes Reservations
Walk-Ins Welcome
Good For Groups
Good For Kids
Take Out
Waiter Service
MISSION
“Our mission is to satisfy the customers and make the chain of restaurants”
HEAD OFFICE OUTLET (ISLAMABAD)
 F-7 Markaz, Jinah Super Market, Islamabad.
Phone: 051-2650550
 Jinah Park Rawalpindi.
Phone: 051-5854828
WEBSITE:

http://pappasallis.com.pk/

Email:pappa.sallis.isb@hotmail.com
Facebook:https://www.facebook.com/pappasallis1989

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MS. ZEENAT AYESHA
PAPPASALIS, ISLAMABAD
Ayesha Zeenat, better known as Gina, has given a practical
shape and form to her academic specialization. She was in Saudi
Arabia when she wanted to go abroad to study. Her father, who
was a brigadier at that time, declined by saying he cannot
afford. She took a job in a multinational and earned her way to
foreign education. She did a Diploma in Hotel and Restaurant
Management from the Conrad Hilton College, University of
Houston. After working as an intern for various restaurants as
chef-helper, accounts assistant and various other restaurantrelated jobs, she had the strong realization that there was no
future in seeking a good job in this field. She then decided to do
something on her own and started the first original Italian
restaurant in Islamabad. Her father provided financing for the project. It was as a big risk, as
Islamabad was not an easy city for a food business. However, what started as an eight-table
restaurant, proved a success from day one. It was the right concept at the right time.
Islamabad had no international food chain and an Italian restaurant proved a treat for
customers. Under the able supervision of Gina, and her original recipes, the small eatery,
which started in 1989, has flourished into a double storey, 40-table restaurant in Islamabad,
with another branch in Rawalpindi. Since 1998, Gina has expanded her food business by
adding a café for light snacks, Bistro Alfredo. Pure dedication and hard work have enabled
Gina to maintain an ever-rising progress in the food business. Gina expresses the secret of
her success by saying “I have always kept a strong check on the working conditions at my
restaurant, and try to maintain a personal rapport with all my customers”
There are more than 20 employees in her restaurant. Pakistan is basically a male dominated
society, especially in the field of business, but still she found Cooperative attitude of men’s.
She is highly agreed that it’s very difficult to start doing business in Pakistan specially being a
woman. She also don’t you have proper work support at home Like maids, parents, in-laws
etc. The main problems she faced, when she started her business are Lack of confidence and
shyness, financial problems, Work and family life balance, Honest and trained workers, Very
high cost of raw material, Lack of proper information, guidance and advice about to run
business affairs and Lack of motivational and moral support. She took an initiative to have
her own business because of rising cost of living and high expenses, for the purpose to
upgrade your life style and she saw in her surrounding that women have started working, so
she thought that if she also got this independence than she will be able to utilize her
capabilities in a better way.
She thinks that it is a good choice for ladies to start doing their own business. Today in the
20th century Women can do anything and have ability and skills to take decision and
manage everything. she suggest that the Women before starting their own business firstly
they should start the business on small scale and then take step forward after getting some
Experience about work that they were started. All they have to do is hard work as hard work
is a key to success.

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NARGIS ALI
FATMI FOOD CANNING

« COMPANY OVERVIEW »
Fatmi food canning is an imaginative food packing products and service business aimed at
offering high quality, always fresh, moderately priced canned foods where we cook quality
foods and pack to stay fresh long and also offers you to cook food for your loved ones.

MISSION:
“We view ourselves as partners with our customers, our workers, our community and our
environment. We aim to become a regionally recognized brand name. Our goal is moderate
growth, annual profitability and maintaining our sense of humor.”

VISSION:
5 years from now, Fatmi food canning will become best service and relief provider for those
who cannot manage to cook food daily or don’t want their loved ones to hangout for food in
their absence.

NARGIS ALI
FATMI FOOD CANNING
I took interview from Miss NARGIS she is a women entrepreneur. She is doing a very
creative work according to the needs of customer. She is very hard worker and she has done
bachelors in arts. She offers canned food and she also packs cooked food. You can bring
cooked food to her and she will canned pack it. She has given her cards to many bakeries
located at Nazimabad like Dilpasand, Ehbab sweets, Qasar-e-shireen, Hatmi sweets, haidry
bakery etc. Many of her customers give their foods to these bakeries and they deliver it to
her home and she canned pack these food. You can able to preserve this food to maximum
6 months and it remains fresh. Expiry of canned pack food is upto 6 month either it is any
food. Charges of canned pack food is 1 kg pack = Rs 150 and ½ kg pack = Rs 120. Her timing
is 9 A.M to 2 P.M. Many people specially give their food for canned packing when they go to
haj and umrah. And because of this, demand of her packing usually increases during haj and
umrah season and eid seasons. When she starts a business she took loan from the “first
women bank” very easily.

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October 7, 2013

She is unmarried women and her family is very supportive. She has 3 to 5 workers and her
elder sister is also unmarried and she also supporting her. Her elder sister is also doing work
with her and she also run her own beauty parlor at home. She said she earn enough to live
independently and she able to live a luxurious life now. She is very satisfied with her work.
She said I have in mind since my childhood to work something new and creative according
to the needs and demands of customers. And all women should take stand to do something
for themselves and their economy. “To be a successful business woman all women should
have confidence and full family support. I believe it is necessary to do business for
specifically a woman”; said Miss Nargis.

COMPARISON
Women’s entrepreneurship is expanding around the world. Women represent more than
one-third of all people involved in entrepreneurial activity and are likely to play an even
greater role when informal sectors are considered. Across the world, generations of women
from very different backgrounds contribute to their environments and are showing very
encouraging signs of entrepreneurial spirit.
In this report we have interviewed five different women entrepreneurs of Pakistan and at
the end we havecompared all of them on the basis of the questionnaire solved by them.
After studying the entire questionnaire we have come to the conclusion that everyone is
facing different type of problems but still they are running their business efficiently and
effectively but if we have to select the best entrepreneur among them it would be ZEENAT
AYESHA owner of the famous Italian restaurant, pappasallis. Because of the following
reasons:
she done diploma in hotel and restaurant management and her business is also
about the restaurant so she have more knowledge about her business and can able
to run her business on the basis of her knowledge .
she work as an internee in various restaurants as chef-helper, accounts assistant and
various other restaurant-related jobs soshe has a working experience before starting
her own business.
It was as a big risk, as Islamabad was not an easy city for a food business. However,
what started as an eight-table restaurant, proved a success from day one. It was the
right concept at the right time.
If we talk about her marital status zeenat Ayesha is Divorced. She doesn’t have any
proper work support at home like maids, parents, in-laws etc but still running her
business successfully.

Page 17

October 7, 2013

CONCLUSION
Women entrepreneurs have become a strong driving force in today’s corporate world. Not
only are they able to equalize their duties of both motherhood and entrepreneurship but
they also comprise of almost half of all businesses owned today. Many women
entrepreneurs have an average age of 40-60 years old because they have had previous
careers in other areas. Their primary goal is not monetary reward but rather personal
satisfaction and community involvement. Many of them are educated and assemble into
groups in order to pool business ideas and resources together.
Women entrepreneurs also have more access to business capital and seed funding than
ever before. Yet despite the many opportunities, many prospective women entrepreneurs
are intimidated to move forward. Overall, there are many promising forthcoming
predictions for women business owners. They will continue to form female business
networks, transition towards information technology, and rely strongly on e-commerce as
their form of trade.

Page 18

WOMEN ENTREPRENEURS OF PAKISTAN

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