3. Index
Search Engine Optimization(SEO)
Importance of SEO
Types of SEO
Black Hat Vs White Hat
Techniques Of SEO
ON Page SEO
ON Page SEO Techniques that improve search Ranking
OFF Page SEO
OFF Page SEO Techniques that improve search Ranking
4. Search Engine Optimization (SEO)
SEO is an acronym for Search Engine Optimization.
It is a practice of increasing quality and quantity of organic or unpaid traffic on SERP by
optimizing our website.
It involve making changes to our website content and design to make website more
attractive to a search engine.
SEO is all about improving site rankings in the organic way.
5. Importance Of Search Engine Optimization
SEO result in more traffic from diverse sources and aim to get a repetitive visitors.
SEO improves trust and business Credibility.
SEO is important both for website owner and search engine to understand .
It improve organic listing of products and services .
Its conversion and leads are higher than paid advertising .
SEO rankings last forever and it is one of the cost effective method.
7. Black Hat VS White Hat SEO
Black Hat
Non relevant content and content
duplication.
Link Manipulation
Use irrelevant methods to get higher
search ranking.
Keyword stuffing
At higher risk of being penalized by
google.
White Hat
Content relevancy
Relevancy in link building.
Effective keyword research and
competition.
Site optimization
10. On-page SEO
On page SEO factors are elements that exist on our website.
We have complete control over these factors.
On-page SEO refers to the practice of optimizing web pages to improve a website's search
engine rankings and earn organic traffic in the best possible way.
On-page SEO includes optimizing HTML tags (title, meta, and header), images and Alt
tag and internal links.
11. ON Page SEO factors that improve search
ranking:
Title Tag
Meta Description
Sub Heading
Internal Links
Image Name
Alt Tag and much more…..
12. OFF Page SEO
It refers to activities and action taken outside our website to improve the ranking on SERP.
It helps to maximize website performance in search engine by building trust.
It is a effective methods to build backlinks.
Social media ( likes and shares) and backlinks are important OFF Page SEO factors to
improve SERP ranking.
13. OFF Page SEO factors that improve search
ranking:
Trust
Backlinks
Social Media
Article Submission
Forum Posting and much more…