1. The Indian Warli Presented By: Amit Kumar Sikdar (1011300) Ankit Goel (1011008) Sangeetha K (1011349) Saurabh Natu (1011056) Shubhangi Satpute (1011357)

2. What is Warli Painting? An Indian tribe from central Maharashtra who have inherited a painting tradition stretching back to 3000 BC. Warli Art was first discovered in the early 70’s Despite being in close proximity to Mumbai, the Warli tribesmen shun all influences of modern urbanization Jivya Soma Mashe - awarded PadmaShri ’11

3. Some Warli Paintings and Earthenware

4. Business Profile Mission: To popularize Warli art through workshops, retail sale and wall-painting services, thereby creating a market for tribal painting To empower Tribal artists with a permanent source of income through the market for Tribal paintings

5. Business Model

7. increasing numbers of newly-rich

9. Lack of proper marketing, hence severely under-valued

10. Lack of proper sales and distribution system as these artists have access to very limited help From Government and few NGOs Globally: $60 billion – Global art market in 2010 US – 34%, China – 23%, UK – 22%

11. Business Strategy Tribal Artists in Villages Provide employment in cities Weekend Workshops Amateur Paintings Retail sale of paintings Train city artists to expertise Weekdays Wall painting services Paintings by expert artists Exhibitions and sale

12. Logistics

13. Marketing

16. Amateur Artists and their paintings

17. Proforma Financials - Workshop

18. Proforma Financials – Wall Painting

19. Proforma Financials – Copyright

20. Proforma Financials - Summary The business is expected to offer a stable growth in Net profits during the horizon period of 6-7%. At a required rate of return of 15%, the Horizon value is ~INR 160 lakhs as at FY 15. At FY11 the value shall stand at ~INR 200lakhs. Applying a certainity equivalent of 50% the valuation should stand at INR 100lakhs.

21. THANK YOU!

22. Appendix – Workshop Assumptions

23. Appendix – Wall Painting Assumptions

24. Appendix – Copyrighting Assumptions