1. ExpertHub Network
SEO for Local Professionals
September 2009
©2009 ExpertHub

2. Agenda
• What is the ExpertHub Network?
• Using the ExpertHub Network for SEO
• Case Studies
©2009 ExpertHub

3. ExpertHub Network
• ~16,000 websites designed to
help consumers connect with
local professionals.
• All traffic is organic, with 95%
coming through search
• Receive traffic from over
200,000 keywords each
month
55 National Legal Websites including: 15 National Medical Websites including: 5 Financial Websites including:
LawFirms.com EstatePlanningLawFirms.com PlasticSurgeons.com FinancialPlannerNetwork.com
AccidentAttorneys.com MedicalMalpractice.com Dentists.org AccountantsFinder.com
AsbestosLawFirms.com PersonalInjuryLawyer.com Chiropractors.com
CriminalDefenseLawyer.com RealEstateLawyers.com TummyTuck.com
DrunkDrivingLawyer.com SmallBusinessLawFirms.com HairTransplants.com
DivorceLawFirms.com USImmigrationLawyers.com BreastReduction.com
+ 15,000 Regional Legal Websites including: + 500 Regional Medical Websites including: + 500 Regional Medical Websites including:
BronxDivorceLawyers.com LosAngelesProbateLawyers.com LasVegasCosmeticDentists.com BostonFinancialPlanners.com
NewYorkAccidents.com AtlantaDefenseLawyers.com SanDiegoLasikSurgeons.com NewMexicoAccountants.com
DallasEmploymentLawyers.com FloridaDisabilityLawyers.com CosmeticSurgeonsTexas.com
©2009 9/18/2009
ExpertHub © ExpertHub. All Rights Reserved 3

4. ExpertHub Organic Rankings
Head Keywords Regional Keywords
The homepages of ExpertHub’s national The homepages of ExpertHub’s regional sites and
sites rank for high volume keywords. regional pages on our national sites rank for
regional keywords.
Examples include:
• “divorce lawyer” Examples include:
• “accident attorneys” • “utah divorce attorneys”
• “immigration lawyer” • “immigration lawyers in california”
• “criminal defense lawyer” • “michigan bankuptcy lawyers”
• “disability lawyer” • “delaware family lawyers”
• “personal injury lawyer” • “estate planning attorneys new jersey “
• “estate planning attorney” • “adoption lawyers new york”
• “plastic surgeons” • “plastic surgeons in houston”
• “chiropractors”
©2009 ExpertHub

5. ExpertHub Organic Rankings (con’t)
Reference Keywords “Name” Keywords
Profile pages for every member of the
Reference articles (either written by
ExpertHub network rank for searches
ExpertHub or by local professionals) rank
for referential keywords. related to the firm’s name.
Examples include:
Examples include:
• “lawrence gruner”
• ‘filing bankruptcy”
• “sherman law group”
• “tummy tuck”
• “jeffrey binder”
• “perjury penalty”
• “michael streitman”
• “inheritance without a will”
• “alimony laws” • “dentist dr guy peabody”
• “zicam side effects”
• “i-129”
©2009 ExpertHub

6. Using the ExpertHub Profile to Improve SEO Rankings
• Every ExpertHub local
professional is given a profile
page to promote their
practice.
• The subscriber can upload
photos, bios, video and a
description of their practice.
• All relevant sites in the
ExpertHub Network promote
the directory, allowing the
profile to accumulate PR and
search positions.
• Links with customizable
anchor text can be included,
passing the PR to the local
professional’s site (or specific
pages on the site) for the
keywords that the
professional is targeting.
©2009 ExpertHub

7. Contributing Content to Improve SEO Rankings
• ExpertHub local professionals
can contribute information
relevant to their practice,
expertise or the type of client
they are looking for.
• These articles are published
on a high PR, highly relevant
domain, to maximize the
accumulation of PR (i.e.
divorce articles are published
on divorcelawfirms.com)
• The local professional can
insert relevant links to their
site with customizable anchor
text.
©2009 ExpertHub

8. Promoting Contributed Articles in the Network
Home Pages Category Pages Search Pages
Recently published articles are Contributed articles receive a ExpertHub’s search platform
promoted on the homepages of permanent link on the category creates keyword specific pages for
the national sites, allowing these pages appropriate for the article. tens of thousands of endemic
articles to index faster and keywords. Contributed articles are
generate exposure for the displayed in the search results.
contributor.
©2009 ExpertHub

9. Profile Page SEO Success Stories
Profile URL Page Monthly
Rank Traffic
Sherman Law Group http://www.lawfirms.com/lawyers/sherman-law-group 2 225
Lowenthal & Abrams http://www.lawfirms.com/lawyers/lowenthal-and-abrams-pc 3 560
Howard Jaffe, Attorney at http://www.lawfirms.com/lawyers/howard-jaffe-attorney-law 2 125
Law
White Flood Trial Attorneys http://www.lawfirms.com/lawyers/white-flood-trial-attorneys 3 145
Law Office of Nicholas H. http://www.lawfirms.com/lawyers/law-office-nicholas-h-walsh-pa 3 320
Walsh
Law Offices of JD Haas http://www.lawfirms.com/lawyers/law-offices-jd-haas 3 135
The Law Offices of Evan D. http://www.lawfirms.com/lawyers/the-law-offices-evan-d-frankel- 2 175
Frankel, P.A. pa
Mesriani and Associates http://www.lawfirms.com/lawyers/mesriani-and-associates-a- 1 400
professional-law-corporation
©2009 ExpertHub

10. Contributed Articles SEO Success Stories
Profile URL Page Rank Monthly
Traffic
True Costs of a DUI Charge http://www.lawfirms.com/resources/dui-and-dwi/elements- 2 225
of-a-dui-case/costs-dui-charge.htm
Why do so many injury lawyers suggest http://www.lawfirms.com/resources/personal-injury/auto- 3 120
increasing your UM/UIM insurance accident/uim-coverage-limits.htm
limits?
Obtaining Naturalized U.S. Citizenship http://www.lawfirms.com/resources/immigration-law/us- 4 1,400
citizenship/obtaining-naturalized-us-citizenshi
Bribe Foreign Officials: Break the Law http://www.lawfirms.com/resources/business/bribing-foreign- 2 70
officials-break-law.htm
Modifying Child Support http://www.lawfirms.com/resources/family/child- 2 275
support/modifying-child-support-payments.htm
Beating a Speeding Ticket in Court: http://www.lawfirms.com/resources/criminal-defense/traffic- 2 340
How a Lawyer Does It tickets/cross-examine-officer-speeding-ticket.htm
©2009 ExpertHub

11. Buying Listings for Local Professionals
Standard Listing Premium Listing
• Listing in directory • More Leads
– Listed for relevant practice areas in – Get leads throughout all geographies
your city you serve through our “contact a
• Online Profile professional” forms
• Unlimited Article Publishing • Premium Positioning and Exposure
– Adjacency to all content in
• Consumer Contacts
“Professionals Near You” unit
– Consumers can contact through profile
or articles • ROI-Driven Pricing
– Monthly subscription fee based on
• Flat Fee
historical volume
– $300/year
– ExpertHub sales rep can provide quote
– $175/6 months directly to client
– SEO Professionals can buy on behalf
of their client or client can pay directly
©2009 ExpertHub