1. What Your Website and Mobile Apps
Can Learn From Facebook
Kristin Hersant, VP of Marketing
@kristinhersant
http://aboutecho.com
echo
Real-time Web Platform

2. Traditional websites are facing critical challenges
Users are flocking to real- Users now expect Resulting in decreased
time/social web sites like and demand traffic, time on site,
FB and Twitter. real-time/social engagement, relevance
experiences as they & revenues on
browse other websites. static sites.

3. Traditional websites are facing critical challenges

4. Social Login
Notifications
Real-time
site ticker
Real-time
Trending
Real-time
news feed

5. We help businesses to create branded
real-time social experiences
that build brand loyalty and drive user
behavior.

6. Your Partner for the Real-time Web
Echo Business Services
Strategic Guidance Centralized Support Unified Contract & Billing
One point of contact. Integration
Best practices, KPIs, Next Gen Ideas One bulk price. One SLA guarantee
support.
App Ecosystem
Social Login Comments Forums Site Ticker Trending Lifestreams
3
Notifier Social Chatter Polling Follow Badges User Newsfeed Custom Apps
Echo Platform
StreamServer KVSServer BackplaneServer
DataServer Key Value Store in the
Real-time Activities Real-time App Eventing
Real-time Data Bridging
DB Cloud

7. Your Partner for the Real-time Web
Echo Business Services
Strategic Guidance Centralized Support Unified Contract & Billing
One point of contact. Integration
Best practices, KPIs, Next Gen Ideas One bulk price. One SLA guarantee
support.
App Ecosystem
Social Login Comments Forums Site Ticker Trending Lifestreams
3
Notifier Social Chatter Polling Follow Badges User Newsfeed Custom Apps
Echo Platform
StreamServer KVSServer BackplaneServer
DataServer Key Value Store in the
Real-time Activities Real-time App Eventing
Real-time Data Bridging
DB Cloud

8. Your Partner for the Real-time Web
Echo Business Services
Strategic Guidance Centralized Support Unified Contract & Billing
One point of contact. Integration
Best practices, KPIs, Next Gen Ideas One bulk price. One SLA guarantee
support.
App Ecosystem
Social Login Comments Forums Site Ticker Trending Lifestreams
3
Notifier Social Chatter Polling Follow Badges User Newsfeed Custom Apps
Echo Platform
StreamServer KVSServer BackplaneServer
DataServer Key Value Store in the
Real-time Activities Real-time App Eventing
Real-time Data Bridging
DB Cloud

9. Users get
3
notified when
they get
Echo Apps
Users can replies
comment on
object life Comments
stream items. appear as
Interoperate
Comment part of the
moderation home page
rules/ stream. Users
functionality can comment
apply. inline.
at
the Data
level.
Comments Rewards for
contribute to commenting.
the real-time Super powers
trending while
calculations commenting
This is an example of a user
leaving a comment (in the
middle) and how it flows User
A user’s
comments
into other Echo Enabled flow through
the site
comments
appear in
Apps. their profile
ticker
As forum
threads
mention
content on
the site,
conversation
s become
synced

10. Marketers want to build sustained
engagement with their brand.
Own the customer relationship with portable branded
experiences.

11. Featured Customers

12. Live Customer Examples

13. Client Return on Investment Real-time Web
Your partner in the transformation from the Static to the
Doubled its user registrations in Increased number of
one year after implementing comments from 3M to 7+M
Echo in one year, doubled page
views.
Increased its use of Comments More comments about The
by 142% after implementing Walking Dead on amctv.com
Echo’s real-time platform than on Twitter after one year.
Grew monthly unique visitors Increased social engagement
from zero to 300K in 60 days by 2X since launch;
for a new TV show maintained traffic levels since.
Doubled page views within 24 605% increase in social
hrs. of launch; integrates social activity for Breaking Bad
into every live event and TV season premiere; 14% lift in
show ratings

14. Thank You
Kristin Hersant
VP of Marketing
kristin@aboutecho.com
@kristinhersant
http://aboutecho.com