Data took center stage in the 2016 election cycle as questions and concerns about data-driven targeting became a focal point. With the abundance of data available today, political strategists need to know what information is best for reaching voters at scale. At Fluent, we believe that the most powerful insights are derived from the voters themselves. In today’s session, attendees will learn about how our unique data assets can help them not only target voters but also engage and mobilize them.
What a Digital Team Should Look Like in 2018MediaPost
In the last decade, the digital landscape has shifted dramatically and political organizations have had two choices: to stay nimble or be left behind. DNC Chief Mobilization Officer Caitlin Mitchell will share insights and recent work from the newly created DNC Mobilization team, which combines the former digital and direct marketing teams into a people-first innovation hub and integrates digital into everything the DNC does from organizing to messaging to fundraising.
Know Your Advertiser: Fighting Fake Ads with Common Sense and Artificial Inte...MediaPost
The fight against political intervention is a multi-dimensional effort that spans across both business and technology domains. While real-time detection of ads that intend to disseminate false information is a requirement, platforms like Facebook and Google have overlooked a critical weapon in the larger fight: knowing their advertiser. As an ad technology company, DeepIntent has designed the first programmatic verification solution, called Verified Ads, as a robust method that detects the questionable or malicious advertisers that are behind the ads that are ravaging our nation's political consciousness.
What a Digital Team Should Look Like in 2018MediaPost
In the last decade, the digital landscape has shifted dramatically and political organizations have had two choices: to stay nimble or be left behind. DNC Chief Mobilization Officer Caitlin Mitchell will share insights and recent work from the newly created DNC Mobilization team, which combines the former digital and direct marketing teams into a people-first innovation hub and integrates digital into everything the DNC does from organizing to messaging to fundraising.
Know Your Advertiser: Fighting Fake Ads with Common Sense and Artificial Inte...MediaPost
The fight against political intervention is a multi-dimensional effort that spans across both business and technology domains. While real-time detection of ads that intend to disseminate false information is a requirement, platforms like Facebook and Google have overlooked a critical weapon in the larger fight: knowing their advertiser. As an ad technology company, DeepIntent has designed the first programmatic verification solution, called Verified Ads, as a robust method that detects the questionable or malicious advertisers that are behind the ads that are ravaging our nation's political consciousness.
Strategies to Drive Web Traffic in the Real Estate WorldRand Fishkin
Rand's presentation at Inman Connect 2017, on how SEO, social media, content, email, and advertising can work to successfully drive traffic to real estate websites.
Go2Market has a great team of election strategists, campaign managers, booth-level and social media teams, influencers, and others. The political party management expert has been helping politicians and political parties in managing India’s elections and political campaigns.
Jonathan Yaffe (Speaker) CEO and Co-Founder, AnyRoad
Today, brands large and small understand the impact of experiential marketing—the US Bureau of Labor Statistics predicts that the event industry will grow by 44% from 2010 to 2020, and 30% of CMOs plan to spend 30-50% of their budgets on experiential marketing in the next three years. But, until brands start collecting offline data on their customers, just as they capture online data, valuable insights are walking out the door. Jonathan, who discovered firsthand the impact of experiences while producing events for Red Bull, will discuss the power of data in understanding human behavior and fostering brand loyalty, and how ERM is changing the future of marketing and upending way brands build long-term relationships with customers.
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...IAB Canada
Join Mediative on the 2015 IAB Canada Roadshow as the discuss online display ads and purchasing behaviour.
For More Information : Mediative.com/iab-roadshow
Presentation: Data Defining Audiences for Marketers
First-party data is a marketer's single most important asset. Mining it can identify audience segments that inform product and marketing strategy, and drive revenue.
Presenter
Susan Bidel, Senior Analyst, Forrester
In this presentation, I have explained why optimizing your site for voice search is a must for boosting your SEO efforts. I have also listed multiple stats and facts to justify the need for Voice Search optimisation.
Digital subscription growth often comes at the expense of traditional readership. Such is not the case in New London, CT where The Day has seen a 20% growth rate in digital membership while maintaining its traditional base. Leveraging its relationship with LEAP, the company has put focus on the customer rather than the channel while recognizing that consumer monetization in the digital era is an evolutionary process requiring activation, engagement and value-exchange to drive loyalty. Perhaps most importantly, The Day has resisted the temptation to compromise customer relationships through incremental charges, pricing actions, forced buys, etc., and has treated them like the strategic assets they are.
Social Commerce: Turning Their Friends into Your Salesforce -- Going Beyond Recommendations into Social Commerce
Learn how to leverage social networking technology to go beyond recommendations and link your customers to each other. People trust recommendations from their friends more than any form of advertising. Leverage these relationships to turn your online store into a social community where your customers come to talk with their friends. Social commerce creates "sticky" sites that bring customers back for more. Learn how Ripple6 will integrate a community with your eStore.
Engage Shoppers Through Unparalleled Social AmplificationRachel Benson
“Engage Shoppers through Unparalleled Social Amplification.”
Social engagement with shoppers along the path to purchase is a top digital priority for marketers, but local execution is formidable. Learn how to make it easy through the latest techniques and technologies.
YOU’LL LEARN HOW TO:
- Identify and precisely target the right audiences using the latest social approaches
- Deliver the right messages at the right place at the right time along the social landscape
- Fully leverage your content assets in the social domain
- Attribute in-store sales, ROI and cost savings to social engagement
For more information, contact:
marketing@shoplocal.com
info@blinqmedia.com
Etix Blast: LoyaltyMatch Partner Presentation - Building Loyalty and Revenue,...Etix
David Howatson from LoyaltyMatch presents at the 2015 Etix Live. Accompanied by Etix Director of Product, Chris Battaglino, they discuss the importance of loyalty programs, customer rewards and the opportunity for venues to drive long-term ROI through innovative marketing strategies.
In this presentation, I have mentioned why focussing on image search is important for boosting your SEO efforts.19% of the search queries on Google returns images.
Strategies to Drive Web Traffic in the Real Estate WorldRand Fishkin
Rand's presentation at Inman Connect 2017, on how SEO, social media, content, email, and advertising can work to successfully drive traffic to real estate websites.
Go2Market has a great team of election strategists, campaign managers, booth-level and social media teams, influencers, and others. The political party management expert has been helping politicians and political parties in managing India’s elections and political campaigns.
Jonathan Yaffe (Speaker) CEO and Co-Founder, AnyRoad
Today, brands large and small understand the impact of experiential marketing—the US Bureau of Labor Statistics predicts that the event industry will grow by 44% from 2010 to 2020, and 30% of CMOs plan to spend 30-50% of their budgets on experiential marketing in the next three years. But, until brands start collecting offline data on their customers, just as they capture online data, valuable insights are walking out the door. Jonathan, who discovered firsthand the impact of experiences while producing events for Red Bull, will discuss the power of data in understanding human behavior and fostering brand loyalty, and how ERM is changing the future of marketing and upending way brands build long-term relationships with customers.
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...IAB Canada
Join Mediative on the 2015 IAB Canada Roadshow as the discuss online display ads and purchasing behaviour.
For More Information : Mediative.com/iab-roadshow
Presentation: Data Defining Audiences for Marketers
First-party data is a marketer's single most important asset. Mining it can identify audience segments that inform product and marketing strategy, and drive revenue.
Presenter
Susan Bidel, Senior Analyst, Forrester
In this presentation, I have explained why optimizing your site for voice search is a must for boosting your SEO efforts. I have also listed multiple stats and facts to justify the need for Voice Search optimisation.
Digital subscription growth often comes at the expense of traditional readership. Such is not the case in New London, CT where The Day has seen a 20% growth rate in digital membership while maintaining its traditional base. Leveraging its relationship with LEAP, the company has put focus on the customer rather than the channel while recognizing that consumer monetization in the digital era is an evolutionary process requiring activation, engagement and value-exchange to drive loyalty. Perhaps most importantly, The Day has resisted the temptation to compromise customer relationships through incremental charges, pricing actions, forced buys, etc., and has treated them like the strategic assets they are.
Social Commerce: Turning Their Friends into Your Salesforce -- Going Beyond Recommendations into Social Commerce
Learn how to leverage social networking technology to go beyond recommendations and link your customers to each other. People trust recommendations from their friends more than any form of advertising. Leverage these relationships to turn your online store into a social community where your customers come to talk with their friends. Social commerce creates "sticky" sites that bring customers back for more. Learn how Ripple6 will integrate a community with your eStore.
Engage Shoppers Through Unparalleled Social AmplificationRachel Benson
“Engage Shoppers through Unparalleled Social Amplification.”
Social engagement with shoppers along the path to purchase is a top digital priority for marketers, but local execution is formidable. Learn how to make it easy through the latest techniques and technologies.
YOU’LL LEARN HOW TO:
- Identify and precisely target the right audiences using the latest social approaches
- Deliver the right messages at the right place at the right time along the social landscape
- Fully leverage your content assets in the social domain
- Attribute in-store sales, ROI and cost savings to social engagement
For more information, contact:
marketing@shoplocal.com
info@blinqmedia.com
Etix Blast: LoyaltyMatch Partner Presentation - Building Loyalty and Revenue,...Etix
David Howatson from LoyaltyMatch presents at the 2015 Etix Live. Accompanied by Etix Director of Product, Chris Battaglino, they discuss the importance of loyalty programs, customer rewards and the opportunity for venues to drive long-term ROI through innovative marketing strategies.
In this presentation, I have mentioned why focussing on image search is important for boosting your SEO efforts.19% of the search queries on Google returns images.
Tools to Grow, Measure and Optimize Social Traffic ShareThis
Explaining the importance of understanding your social traffic by putting in place the proper measurement tools, such as ShareThis or other analytics tools.
A publisher's social traffic makes up a significant amount of their traffic (usually about 30%), but more importantly this traffic is very valuable because it's prequalified users that are coming to their site through friend's and family's recommendation, making them highly likely to convert into customers for publishers.
Just as publishers track, measure and optimize their search traffic, they should be doing the same for their social traffic.
Adenvy is an Independent New Media Company. We specialise in delivering marketing for our clients across all possible digital viewing devices, delivering adverts in Browser and InApp to Desktop, Mobile & Tablets, helping companies get total online coverage to promote their business. We strongly believe in maximising client ROI which is why we only work to an Effective pricing model, ECPM & ECPC. Within the ever evolving RTB world where pricing changes by the second, our clients can always count on receiving maximum value
Presentation Includes:
Brand Awareness Solutions & Direct Response Solutions delivered across Desktop, Mobile & Tablet Devices in Browser & InApp. Media available - Premium Websites, 1000's of App's & 100's of Internet TV and VOD channels
5 ways to convert social media in to smart marketing strategyCam Parker
How to use social data insights for campaign strategies, implementation, media planning, development and reporting. 1. The 3 Ls of media analysis. 2. Social media audit. 3. Social media listening and analysis. 4. Insights and reporting. 5. Earned media value
Millennial consumers are a challenge for companies; they are hard to reach and even harder to keep loyal. Only 3% of millennials are moved by traditional advertising, preferring instead to make purchase decisions based on what they consider to be authentic peer reviews and social media. In this environment, successful marketers will need to have a deep understanding of their audiences’ thoughts and feelings to engage them and drive future revenue.
Social media data unlocks a new, unsolicited, uncensored, and real-time view into billions of consumers’ hearts and minds. This intimate look into people’s lives, ideas, and behaviors offers an unprecedented opportunity for smart marketers to get ahead of the game and drive growth, reach and loyalty.
Watch the webinar to hear experts from Taco Bell, Twitter, and NetBase to hear how leading brands succeed in marketing to millennials with new social audience data.
KEY TAKEAWAYS:
Marketing to millennials best practices from Taco Bell's mobile app launch
New Twitter Audience Data to unlock dimensional understanding of consumers
How to do audience segmentation, campaign development and engagement with social media analytics
The future of digital advertising: How News Corp is using intelligent audienc...Luke O'Brien
Synopsis: With the digital media landscape becoming increasingly competitive, digital publishers face ever increasing challenges. The winning players will provide media buyers easy access to valuable and scaleable audiences with proven effectiveness against campaign goals.
This session uncovers technology that helps publishers compete using intelligent audience profiling and rich campaign insights. We will present a detailed case study showing how News Corp applied this technology for Toyota to dramatically improve targeting and shift measurement from CTR based metrics to impact on brand awareness, consideration, and purchase intent.
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
Sustained Innovation Through Creativity, Technology & DataMediaPost
Avocados From Mexico has built one of the most successful digital practices in the industry in terms of both creativity and performance. Ivonne Kinser, AFM's head of digital marketing & ecommerce, will share the brand's approach to combine creativity, technology and data to develop stronger customer relationships that significantly increased the performance of their campaigns.
Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.
There's a lot of uncertainty and concern around the upcoming changes restricting 3rd party cookie based targeting. Marketers are scurrying to pivot against these changes with very little concrete guidance on what parameters will be in place.
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
When Less is More: Building a Successful Advertising Business from a Subscrip...MediaPost
In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing on improving the reader experience, the Times has built stronger relationships with its subscribers and knows what type of information and storytelling resonates with their influential audience. Hear how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.
What Do First Party Data and Golf Have In Common? MediaPost
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
Turning Customers Into Fans: Church’s New Social Media PlaybookMediaPost
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church’s Chicken reimagined its social media playbook for changed times. Alan Magee explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church’s is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
Dig into the secular shift to streaming. Join Jeff Katz, Head of Sales in the Central Region at Roku, as he shares 3 key updates for QSR Marketers from America’s #1 TV Streaming Platform:
- Foursquare QSR Insights
- Roku Platform Updates
- Beta Measurement Opportunity
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Three Tips to Maximize Creative Asset EfficiencyMediaPost
Advertising campaigns for quick service restaurants are a constant. You’re never NOT trying to get feet in the door. In an effort for brands and franchisees to meet audiences wherever they are with exciting promotions, marketers need to create exponential amounts of content, quickly. But quickly doesn't always mean efficiently. Join this session to learn three ways to get the most out of your ad creative and maximize the value of your assets.
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersMediaPost
The QSR media mix’s future was pulled forward by three years in April 2020. This was a necessary change and one that has helped the strong survive and grow. In this session, Senior Director of Sales for Simpli.fi, Casey Squier will review foot traffic trends, both nationally and locally, and the shift in ad spend across mobile, display, video, and CTV. He will also discuss a case study with a national QSR who did it right and is thriving in a post-Covid world.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Eureka, I found it! - Special Libraries Association 2021 Presentation
Not All Data Is Created Equal: Using Self-Declared Insights to Drive Targeting Strategies
1. THE AGILE AUDIENCE ENGINE
Using Self-Declared Insights to
Drive Targeting Strategies
Marketing Politics • January 16, 2018
2. THE AGILE AUDIENCE ENGINE
Agenda
2
• Company Overview
• Fluent Platform
• Audience Insights
• Solutions
3. THE AGILE AUDIENCE ENGINE
What makes Fluent’s
data so powerful
• Self-declared, our data captures
intent and interest in real time
• 150mm+ verified consumer
profiles based on first party data
• 9 million monthly unique visitor
• 27 million monthly registrations
across our network
• Ranked #21 by comScore for
monthly unique visitors amongst
media properties with 14% reach
of total U.S. digital population
Registered 275,000
people to vote
Who is Fluent?
Powered over 8
million online petition
signatures for major
hot button issues
Generated over 7.5
million email sign ups
for National
Committees
Drove 6
million email sign ups
across five Presidential
campaigns
3
4. THE AGILE AUDIENCE ENGINE
Fluent is a People-Based Marketing Platform
Founded on First Party Data and Rooted in Performance
THE AGILE ACQUISITION ENGINE
1st party data can be used to
deterministically target individuals
across all channels and devices
Cookies are used to serve
impressions to anonymous
people – or bots
4
4
5. THE AGILE AUDIENCE ENGINE 5
Are you a
registered voter?
We Can (and Do) Find Out Anything and Everything – In Real Time
Do you
participate in
local politics?
Do you feel
confident in the
economy?
Are you happy with
the current
President?
Are you a registered
Republican?
Do you donate to
candidates that you
support?
Are you a registered
Democrat?
Did you vote in
the last election?
Are you a registered
independent?
Are you planning to vote in
the next election?
Is immigration an
Importation issue
to you?
Do you believe in
gun control?
Do you have
children in your
household?
7. THE AGILE AUDIENCE ENGINE 7
Agile Acquisition Engine
Login
1st Party Data
Fuels our model
Proprietary Platform Audience Extension
Addressable
TV
Consumer Action
Customers only pay when users take specific
actions, driving accountability and better ROI
Conversion DataConversion Data
8. THE AGILE AUDIENCE ENGINE 8
Using Paid Media We Drive Audiences to Our Owned Media Properties
10. THE AGILE AUDIENCE ENGINE 10
We collect self-declared consumer insights to create highly actionable
consumer profiles and custom audiences at scale
11. THE AGILE AUDIENCE ENGINE
Highly Targeted Ads are Served Based on Consumer Profiles
11
• 37 years old
• New York, NY
• Democratic
affiliation
• Hillary Clinton
supporter
• Top Issue: Climate
Change
• Donates to
candidates
Jane Lewis
jane@gmail.com
- OR -
12. THE AGILE AUDIENCE ENGINE
Highly Targeted Ads are Served Based on Consumer Profiles
12
Jane Lewis
jane@gmail.com
• 37 years old
• New York, NY
• Republican
affiliation
• Donald Trump
Supporter
• Top issue: Tax
Reform
• Donates to
candidates
13. THE AGILE AUDIENCE ENGINE
Highly Targeted Ads are Served Based on Consumer Profiles
13
• 37 years old
• New York, NY
• Registered voter
• Independent
• Willing to sign a
petition supporting
broadband
investment
Jane Lewis
jane@gmail.com
14. THE AGILE AUDIENCE ENGINE
Drive Unregistered Voters to State Voter Registration Pages
Jane Lewis
jane@gmail.com
• 37 years old
• New York, NY
• Affiliated with
Democratic party
• Recently moved
• Not registered to vote
• Is looking to register
14
15. THE AGILE AUDIENCE ENGINE 15
Fluent has the ability to re-engage its custom audiences across various media channels...
Targeting consumers with the highest propensity to convert
Fluent Utilizes a Multi-Touch Strategy to Drive Engagement and Conversions
Facebook SMS Native
Use highly targeted SMS ads
to mobilize your key
supporters and drive results
• 37 years old
• Registered Voter
• Republican
Jane Lewis
jane@gmail.com
Utilize Native to drive
consumers to take action
Increase conversion rates by
leveraging Fluent audiences
across Facebook
Email
Increase engagement via the
Email channel
Hi Jane, don’t
forget to tune in
for the Presidential
Debate tonight at
8pm ET on
CNN. Text STOP to
Opt-Out
17. THE AGILE AUDIENCE ENGINE
Audience Insights: Party Affiliation
Survey question #1:
Which political party are you affiliated with?
Monthly Audience Reach
17
Category:
Political Party
% of
Audience
Reach
Total - 27mm
Democrat 35% 9.5mm
Republican 26% 7mm
Independent 39% 10.5mm
35% of voters surveyed reported they belong
to the Democratic party. Independent voters
outnumbered Republicans. (39% vs. 26%)
35%
26%
39%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Democrat Republican Independent
18. THE AGILE AUDIENCE ENGINE 18
Yes No
27%
73%
Survey question #2:
Have you donated to political candidates or causes?
Monthly Audience Reach
There is an enormous opportunity to engage
voters and persuade them to donate.
Identifying those who already do, will help
drive efficiencies.
Category:
Political Party
% of
Audience
Reach
Total - 27mm
Yes 27% 7.3mm
No 73% 19.7mm
Audience Insights: Propensity to Donate
19. THE AGILE AUDIENCE ENGINE 19
Audience Insights: Top Issues Facing the US per Party Affiliation
Healthcare
reform
Gun violence Income
inequality
Terrorism Tax reform
Democrats Republicans Total
59% 57%
54% 53%
25%
37%
47%
21%
32%
45%
62%
50%
44%
49%
43%
Survey question #3:
What, in your opinion, are the top issues facing the US right now?
20. THE AGILE AUDIENCE ENGINE 20*Live insights captured from Fluent platform.
26%
20%
14%
11%
9%
9%
6%
5%
Patriots
Steelers
Saints
Falcons
Eagles
Vikings
Titans
Jaguars
Of the 2,119 responses, 551 think
the New England Patriots will win
the Superbowl.
Audience Insights: Super Bowl LII
Question: Who do you think will win the 2018 Superbowl?
22. THE AGILE AUDIENCE ENGINE
Leverage Fluent’s Massive Database to
Activate Your Target Audience
22
23. THE AGILE AUDIENCE ENGINE
How it works: SMS
23
Step 1
Leverage the massive Fluent database of
fully TCPA-consented and permission given
opt-ins to target your desired audience of
voters and supporters
Step 2
Based on your specified targeting
requirements, Fluent will create a
custom audience
Step 3
This verified, custom audience will
then receive highly targeted mobile
text ads promoting the desired
action in the message
24. THE AGILE AUDIENCE ENGINE 24
There are two formats of text messages available:
Stand Alone Conversational
1-800-555-1212
25. THE AGILE AUDIENCE ENGINE
How it works: PUSH
25
Step 1
Leverage the massive Fluent
database of fully TCPA-
consented and permission given
opt-ins to target your desired
audience of voters and
supporters
Step 2
Based on your specified
targeting requirements,
Fluent will create a
custom audience
Step 4
When clicked, the notification opens a new
window with the content promoting the
desired action in the push. The notification
will be available for the user to view and
engage with for up to 2 days.
Step 3
This verified, custom audience
will then receive notifications
on either mobile or web,
depending on which platform
they used to subscribe
Who is Fluent?
In the 2016 election cycle, we worked on over 100 campaigns…
This Trump slide is supposed to be Republican leaning so you can keep the registered voter question as-is and for the ‘party affiliation’ question let’s change the current highlight of Democrat and instead highlight Republican. For the ‘most important issue’ question, remove ‘gun control’ as an option and add in ‘tax reform’ instead and choose that as the highlighted option. You can keep the donation question as-is
NUMBERS NEED TO BE ADJUSTED
• Zip code • Age • Gender • Party Affiliation • Ethnicity • Hot topic issues of concern
Drive a variety of actions including:
• Get out to vote • Attend a rally • Watch a debate • Drive donations • Follow on social media • Drive sign-ups • Recruit Volunteers
Reach The Right Audience: