Consumer use multiple devices simultaneously, changing the way they engage with content and brands. No one knows that better than Evan Greene, CMO of The Recording Academy, the producer of The Grammy Awards. Driven by innovation, join us as Greene talks about the future of television, social and search, and how the three will fuse to lead marketing campaigns that connect musicians and fans.
Keynote:
Evan Greene, CMO, The Recording Academy
4. The ‘Death of Television’
“The end of TV as we know it”
*Vint Cerf, web guru, aka ‘the godfather of the net’
“The Death of Television May Be Just 5 Years Away”
*Jim Edwards, from Business Insider
18. Trivia
@TheGRAMMYs: PHOTO OF THE DAY:
@PaulMcCartney is joined by the FDNY onstage
at the 12-12-12 Hurricane Sandy benefit concert
in NY http://t.co/CsHoCYNh
32. 54th GRAMMY Ratings
• LARGEST AUDIENCE SINCE 1984
• 39.9 Million Viewers – Surpassing the Oscars for the first time
• Second largest audience ever
• 74 Million Viewers Watch All or Part of the Broadcast
• 48% viewership increase
33. GRAMMY Social Engagement
• Telecast + 3 hours preceding and 3 hours
following, generated 13MM+ Facebook & Twitter comments
(US alone)
• Conversation volume reached a record high of 160K+ tweets
per minute during GRAMMY telecast
• Increase of more than 2,100% over 2011!
34. Question NOW WHAT?
Answer *Better Analytics/Metrics
*Better quantitative evaluations