1. September 2011
©2012 Confidential and proprietary. All rights reserved.
Tuesday, May 15, 2012

2. September 2011
Watch TV, Get Rewards
The first rewards
program for people
who love TV.
©2012 Confidential and proprietary. All rights reserved.
Tuesday, May 15, 2012

3. September 2011
How Does it Work?
1. Tap the App 2. Audio Fingerprint 3.Confirms
to check into your matches with shows in and checks you
favorite shows data center into the show
+60
6. Redeem 5. Play, Share & Discover 4. Rewards
points and get shows with friends and you points for
real rewards engage with brands watching shows
3
Proprietary
and
Confiden/al
Informa/on
of
Viggle,
Inc.
Tuesday, May 15, 2012

4. September 2011
Viggle Promotion for Olympics
The Viggle Editorial and Marketing teams are
developing a program for the 2012 Olympic
games around driving live tune-in & engagement,
social sharing and gamification. Each program
will allow Viggle users to earn points for real
rewards during the 12-day broadcast.
Viggle will also drive user awareness for the
Olympics program through its digital and social
channels.
©2012 Confidential and proprietary. All rights reserved.
Tuesday, May 15, 2012

5. September 2011
Delivering on Samsung’s Objectives
Viggle will build and implement a fully integrated media
package that delivers on Samsung’s objectives during the
Olympic games:
• Reinforce Samsung’s position as official Olympic sponsor
• Drive social engagement and activation
• Increase awareness and sales of Samsung product
Viggle will help drive Samsung’s KPIs through:
• targeted media
• engagement via Viggle points and gamification
• editorial integration
• drive to retail
©2012 Confidential and proprietary. All rights reserved.
Tuesday, May 15, 2012

6. September 2011
Targeted Media
Check-in Takeover
What’s On Video
Rotation
Slider Engagement
Targeted ad units can
serve by genre, day-
part, age, gender or
DMA
Check-in Takeover What’s On Video Slider Engagement
Rotation
©2012 Confidential and proprietary. All rights reserved.
Tuesday, May 15, 2012

7. September 2011
Engagement - Check-ins
Through Viggle points, Viggle users will
be incentivized to share their Olympics
check-ins through Facebook, Twitter as
well as the Viggle social graph.
Viggle can also help drive sharing of
Samsung content via Viggle Points
(gamification).
Share within Viggle Social Post on FB
©2012 Confidential and proprietary. All rights reserved.
Tuesday, May 15, 2012

8. September 2011
Engagement - Viggle LIVE
Viggle will put Samsung in the center of the
Olympics action with Viggle’s new cutting-edge
live engagement platform, Viggle LIVE. With real-
time quizzes, polls, sentiment-meters and ratings,
Viggle LIVE is the ultimate platform to drive
engagement during an entire broadcast.
Brand Recall
Viggle will weave in commercial or brand recall
questions throughout the Viggle LIVE game
• Commercial content recall questions
• Brand affinity questions
• Product feature questions
What’s On Promotion
©2012 Confidential and proprietary. All rights reserved.
Tuesday, May 15, 2012

9. September 2011
Engagement - Viggle LIVE
Slider engagement driving Quiz Unit Bonus Points Awarded Set Reminder for
to Viggle LIVE Viggle LIVE
©2012 Confidential and proprietary. All rights reserved.
Tuesday, May 15, 2012

10. September 2011
Engagement - Gamification
Slider Engagement Full Screen HTML 5 Samsung Activation
©2012 Confidential and proprietary. All rights reserved.
game Opportunity
Tuesday, May 15, 2012

11. September 2011
Editorial Integration
Samsung’s Olympic content can come to
life within Viggle’s Olympic show pages.
Custom content will be fully integrated
within organic Olympics editorial
content. Custom links can include:
• Games
• Branded content
• Product slideshows
• Sponsored Athlete sports profiles
Show Page w/Custom
Content Links
©2012 Confidential and proprietary. All rights reserved.
Tuesday, May 15, 2012

12. September 2011
Drive to Retail - Viggle Rewards
Viggle can feature one of Samsung’s top
retail partners in rewards offerings as a
Viggle Deal of the Day to drive users in-
store during the Olympic games.
Featured Reward
©2012 Confidential and proprietary. All rights reserved.
Tuesday, May 15, 2012

13. September 2011
Drive to Retail - Mobile Coupon
Samsung can reward top
Olympic fans with valuable
mobile coupon to redeem
at top Samsung retail
partner(s).
Slider Engagement Mobile Coupon Additional Activation
©2012 Confidential and proprietary. All rights reserved.
Tuesday, May 15, 2012

14. September 2011
The Opportunity for Samsung
Samsung & Viggle Custom Olympic Program elements
• Targeted media
• Tailored engagements leveraged through Viggle Points &
custom games
• Editorial integration via custom show page content links
• Custom rewards & mobile coupon engagements to drive retail
sales and product awareness
Package cost: More than $100K
©2012 Confidential and proprietary. All rights reserved.
Tuesday, May 15, 2012

15. Thank you.
Tuesday, May 15, 2012