The future of mail is social

The future of mail
is social
October 12th, 2011

© 2011 IBM Corporation

What makes a social business?

And why do I want to become one?


The forces driving a smarter planet are having a
remarkable impact on how people interact

Instrumented
smartphone shipments will
outpace PCs by 2012

Interconnected
social networking accounts
for 22% of all online time

Intelligent
the social data analytics opportunity
will grow to 1 Zettabyte by 2011


As a result, people get things done in entirely new
ways

How I Buy How I Work
Interacting with Collaborating from
peers and engaging anywhere at any
with the company. time.

How I Create
Tapping into a wide
variety of insight and
expertise.


Embracing trends in how people interact can help
organizations address top CEO priorities

According to the 2010 IBM CEO Study:
95% of standout Creativity is viewed 81% of CEOs will
organizations will as the #1 most focus more on their
focus more on important leadership people's skills in
getting closer to the quality for the next 5 the next 5 years.
customer over the years.
next 5 years.


CIOs are also reporting a shift in investment
consistent with these trends

According to the 2011 IBM CIO Study:
66% of CIOs from 74% of CIOs see Nearly 3 times as
top-performing collaboration and many CIOs in top-
organizations see communication as a key performing
internal communication driver in transforming organizations view
and collaboration as their organizations Social Network
key to innovation Analysis as a top
priority


Social Businesses have distinct characteristics that
distinguish them from other organizations
They activate networks of people that apply relevant content and
expertise to improve and accelerate how work gets done,
delivering unprecedented return for the time invested.
At their core, they are...
Engaged deeply connecting people to be involved in productive, efficient
ways

Transparent providing line of sight across traditional boundaries and
better aligning actions to needs

Nimble speeding up business with
insight to anticipate and address
evolving opportunities


Social Business benefits are real and are helping
drive sustainable differentiation

90% of respondents report measurable business benefits
from Web 2.0 tools, including better access to knowledge,
lower costs of doing business, and higher revenues.
– McKinsey Global Survey 2010

Standout
organizations are
57% more likely to
allow their people to
use social and
collaborative tools.
– IBM CHRO Study 2010


Why is email critical for a social
business?


Does email fit in this new social world?

“9 Reasons why email is dead”
- John C. Dvorak, March 16, 2009

“The end of the email era...”
- Wall Street Journal, October 12, 2009

“...so email...is probably going away...”
- Sheryl Sandberg, COO, Facebook, June 24, 2010


Yes! The data tells a different story

There were over 400 million corporate email boxes in 2010 alone, with
continued growth through at least 2014
source: "Worldwide Email Usage 2010-2014 Forecast: Email Adoption
Remains Despite Continued Spamming and Rise in Social Networking
Popularity," IDC, May 2010.

“...The report of my death was an exaggeration.”
- Mark Twain


Workplace cultural assimilation is a two-way street

Digital Natives Digital Immigrants
“New ways to work” “I live in my inbox”


How is email changing?

If you're starting from your inbox...


From an inbox to a collaboration dashboard


Advanced business cards connect you to content


Share file links instead of attachments


Status updates right from your inbox


Customize your workspace with widgets that help you
socialize beyond the enterprise



If you're starting from your social
homepage...


Over time, the inbox will no longer be Center Stage

Filtering
controls. Mail widget
for Inbox
Enterprise access
Newsfeed

Calendar
widget


Social analytics will make the inbox smarter and
easier to manage

Active people and
topics filtering


Embedded experiences reduce context switching

Experience content
directly within mail
and other
applications



If you're starting from your mobile
device...


Social is mobile (and so is mail)

24

Mobile experiences that are both richer, more
consistent and more contextual
Default
mobile
Mobile
home page
enterprise
newsfeed


What should I do next?


Where are you on the Social Timeline of Value?


Bridge into Social by evolving your inbox

“Bridge” created by integrating social
capabilities into the inbox


Aligning collaboration with culture is critical to
success

Social Business Thought Leadership

Set your Business Value Assessment Workshop
Social your
Business Value
Day in
Business
Solution
the Life
AGENDA Alignment
Demo
Case / ROI

What does
What could or the social How can we Can you show
What is my should we do business financially some part of
Social with a social experience justify our the solution in
Business business look like for social business my
strategy? solution? us? solution? environment?


@MEDIAMUTT
IBM.COM/SOCIAL

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The information mentioned regarding potential future products is not a
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functionality. Information about potential future products may not be incorporated
into any contract.

The development, release, and timing of any future features or functionality
described for our products remains at our sole discretion.


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