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Digital Tools of Engagement: Storify, SoundCloud, Pinterest

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mediaengage

Pinterest. Storify. SoundCloud. You’ve likely been hearing a lot about these new online tools. But, you may not be quite sure whether – or how – they're useful to you in engaging your community. Review this presentation for practical ways in which public media professionals are using these tools to inspire, inform and engage.

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Community Insights Digital Tools of Engagement
About NCME: We help stations engage their communities.  We are funded by the Corporation for Public Broadcasting to design, develop, and deploy print, digital, online, and other resources that:
•  You and your colleagues can use to initiate or enhance a two-way conversation with community members. •  Help tell your community and potential funders about your value as an essential local institution. •  Identify opportunities that can help you find partners and funding for your work. For more information: Visit our website at mediaengage.org Call us at 866-234-2016 Email us at info@mediaengage.org
Get Social #ComInsights
Today’s Presenters Michael Caputo, Kelly Chen, Public Insight Network Moderator: PBS NewsHour Ian Hill, KQED Ann Alquist, NCME
What is digital engagement? Using social media and online tools to create an authentic two-way interaction with your community. Involves listening, responding and creating content that’s relevant to your community.
Ian Hill Online Community Engagement Specialist KQED
Storify A presentation in 13 slides Starring the cast of HBO’s landmark drama By Ian Hill, KQED News Engagement Producer
Curation Selecting and organizing content into a format that conveys a message to an audience. Journalism is curation with context. Good curation, like good journalism, engages the audience.
“A Facebook Story” The Washington Post, Dec. 9, 2010
Storify is… A free web-based tool for curating online content into an embeddable format. Storify should not be… •  A Twitterfeed •  A replacement for all other online news coverage* * Yet
•  Storify  back  end  
Good Storifys… •  Offer engaging narratives •  Provide context •  Give consumers a point of view not found in other news coverage
Bad Storifys are… •  Really long •  Lacking text •  Lists of Tweets
How Do You Measure Success? KQED’s Top 5 Storifys By Views 1. Collision Puts Buster Posey on the DL 2. 8 Tips for Surviving a Chilly San Francisco Summer 3. Occupy Oakland Calls for General Strike 4. Anderson Cooper: “The Fact is, I’m Gay.” The Bay Area: We’re Not Surprised. 5. BART Service Down Between East Bay and SF Causing Commute Snarls
How Do You Measure Success?
Questions? Ask Ian! •  ihill@kqed.org •  @ianhillmedia •  Facebook.com/ianhillmedia
Michael Caputo Analyst, Public Insight Network American Public Media (APM)
Interactive audio for storytelling…
The giants (thanks for the shoulders) Amanda Peacher Sharon McNary Carolyn Adolph Oregon Public Southern California KUOW Broadcasting Public Radio Seattle
SoundCloud = Voices captured for a networked world.
Embeddable clips that accept comments…
But how? • Create system for capturing audio • Reach sources online/on- the-air • Capture and showcase audio
Create system
Create system
Reach sources  
Capture & showcase  
Capture & showcase  
Capture & showcase  
TIPS   Sarah Marshall of Journalism.co.UK has SoundCloud tips •  http://blogs.journalism.co.uk/2011/06/23/news-organisations-are- increasingly-using-soundcloud-says-founder/ •  http://blogs.journalism.co.uk/2011/12/02/ten-ways-journalists- can-use-soundcloud/ SoundCloud’s tip sheet •  http://soundcloud.com/101/journalists   For more information: Michael Caputo – mcaputo@americanpublicmedia.org
Kelly Chen Social Media Production Assistant PBS NewsHour
Pinterest: Not Your Grandma’s Scrapbook
Inspirations
Hopes and Dreams
Aspirations
Pinterest & American Graduate
Media Coverage
What We Found •  Decision to stay in school is personal and empowering •  Motivations can be visually represented (family photos, smart phone photos, quotes, video) •  Immediate response from “Pinners” via likes, shares and comments •  Presentation: Pinterest boards bring a new kind of engagement
How to Participate
Outreach
“Final” Product
Share Tag community partners Invite participation
Increase Engagement Strangers feel connected Empower students
Promote
Tips 1)  Frame your focus: •  Why do you go to school? 2)  Show why: •  Why is this important? •  Why should I contribute? 3)  How to participate: •  What should I submit? What kind of photo? •  How should I submit it? •  Show examples 4)  Outreach: •  Who do you want to hear from? •  Use your connections 5)  Promotion: •  Let your community partners know •  Tag it on air, online, word-of-mouth 6)  Share submissions it across social platforms: •  Twitter, Facebook, Tumblr, station site
How Public Media is Using Pinterest
Links and Resources •  'Why I Go to School': An Antidote For Dropping Out •  NewsHour Extra: Why I Go to School Lesson Plan •  Pinterest Board: Why I Go to School •  Pinterest Board: ‘I Am an American Graduate’ •  PBS NewsHour American Graduate •  Teresa Gorman’s ‘Public Media on Pinterest’ Board
Questions? Email: kchen@newshour.org Twitter: @chenk_x
Digital Engagement Checklist Did I engage in a conversation with the public through social media this week? Did I learn something about my community this week? Did I teach something? Did I get a story idea from an online community that I engaged with this week? Did I find a source for my reporting through social media this week? Did I represent community interactions using digital tools?
Thanks for joining us! Subscribe to the NCME blog for blog posts from our presenters and regular engagement insights.

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Digital Tools of Engagement: Storify, SoundCloud, Pinterest

  • 2. About NCME: We help stations engage their communities.  We are funded by the Corporation for Public Broadcasting to design, develop, and deploy print, digital, online, and other resources that:
  • 3. •  You and your colleagues can use to initiate or enhance a two-way conversation with community members. •  Help tell your community and potential funders about your value as an essential local institution. •  Identify opportunities that can help you find partners and funding for your work. For more information: Visit our website at mediaengage.org Call us at 866-234-2016 Email us at info@mediaengage.org
  • 5. Today’s Presenters Michael Caputo, Kelly Chen, Public Insight Network Moderator: PBS NewsHour Ian Hill, KQED Ann Alquist, NCME
  • 6. What is digital engagement? Using social media and online tools to create an authentic two-way interaction with your community. Involves listening, responding and creating content that’s relevant to your community.
  • 8. Storify A presentation in 13 slides Starring the cast of HBO’s landmark drama By Ian Hill, KQED News Engagement Producer
  • 9. Curation Selecting and organizing content into a format that conveys a message to an audience. Journalism is curation with context. Good curation, like good journalism, engages the audience.
  • 10. “A Facebook Story” The Washington Post, Dec. 9, 2010
  • 11.
  • 12. Storify is… A free web-based tool for curating online content into an embeddable format. Storify should not be… •  A Twitterfeed •  A replacement for all other online news coverage* * Yet
  • 13.
  • 15.
  • 16. Good Storifys… •  Offer engaging narratives •  Provide context •  Give consumers a point of view not found in other news coverage
  • 17. Bad Storifys are… •  Really long •  Lacking text •  Lists of Tweets
  • 18. How Do You Measure Success? KQED’s Top 5 Storifys By Views 1. Collision Puts Buster Posey on the DL 2. 8 Tips for Surviving a Chilly San Francisco Summer 3. Occupy Oakland Calls for General Strike 4. Anderson Cooper: “The Fact is, I’m Gay.” The Bay Area: We’re Not Surprised. 5. BART Service Down Between East Bay and SF Causing Commute Snarls
  • 19. How Do You Measure Success?
  • 20. Questions? Ask Ian! •  ihill@kqed.org •  @ianhillmedia •  Facebook.com/ianhillmedia
  • 21. Michael Caputo Analyst, Public Insight Network American Public Media (APM)
  • 22. Interactive audio for storytelling…
  • 23. The giants (thanks for the shoulders) Amanda Peacher Sharon McNary Carolyn Adolph Oregon Public Southern California KUOW Broadcasting Public Radio Seattle
  • 24. SoundCloud = Voices captured for a networked world.
  • 25. Embeddable clips that accept comments…
  • 26. But how? • Create system for capturing audio • Reach sources online/on- the-air • Capture and showcase audio
  • 33. TIPS   Sarah Marshall of Journalism.co.UK has SoundCloud tips •  http://blogs.journalism.co.uk/2011/06/23/news-organisations-are- increasingly-using-soundcloud-says-founder/ •  http://blogs.journalism.co.uk/2011/12/02/ten-ways-journalists- can-use-soundcloud/ SoundCloud’s tip sheet •  http://soundcloud.com/101/journalists   For more information: Michael Caputo – mcaputo@americanpublicmedia.org
  • 34. Kelly Chen Social Media Production Assistant PBS NewsHour
  • 41.
  • 42. What We Found •  Decision to stay in school is personal and empowering •  Motivations can be visually represented (family photos, smart phone photos, quotes, video) •  Immediate response from “Pinners” via likes, shares and comments •  Presentation: Pinterest boards bring a new kind of engagement
  • 46. Share Tag community partners Invite participation
  • 47. Increase Engagement Strangers feel connected Empower students
  • 49. Tips 1)  Frame your focus: •  Why do you go to school? 2)  Show why: •  Why is this important? •  Why should I contribute? 3)  How to participate: •  What should I submit? What kind of photo? •  How should I submit it? •  Show examples 4)  Outreach: •  Who do you want to hear from? •  Use your connections 5)  Promotion: •  Let your community partners know •  Tag it on air, online, word-of-mouth 6)  Share submissions it across social platforms: •  Twitter, Facebook, Tumblr, station site
  • 50. How Public Media is Using Pinterest
  • 51. Links and Resources •  'Why I Go to School': An Antidote For Dropping Out •  NewsHour Extra: Why I Go to School Lesson Plan •  Pinterest Board: Why I Go to School •  Pinterest Board: ‘I Am an American Graduate’ •  PBS NewsHour American Graduate •  Teresa Gorman’s ‘Public Media on Pinterest’ Board
  • 53. Digital Engagement Checklist Did I engage in a conversation with the public through social media this week? Did I learn something about my community this week? Did I teach something? Did I get a story idea from an online community that I engaged with this week? Did I find a source for my reporting through social media this week? Did I represent community interactions using digital tools?
  • 54. Thanks for joining us! Subscribe to the NCME blog for blog posts from our presenters and regular engagement insights.