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Social media (session 4)

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#wagthedog Session 4

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Social media (session 4)

  1. 1. Alan Stevens The MediaCoach Twitter: mediacoach Social Media Marketing
  2. 2. Social Media Marketing Five techniques Five traps
  3. 3. Five Techniques
  4. 4. Technique One Seeing Opportunities
  5. 5. Technique Two Creating Stories
  6. 6. What’s the message?
  7. 7. Technique Three Being Different
  8. 8. Technique Four Creating a community
  9. 9. Technique Five Being there
  10. 10. Five Five Traps
  11. 11. r PR is pants.... (Why your social media is pants)
  12. 12. r PR is pants.... (Why your social media is pants) Nikolas Bendtner fined 100,000 Euro for illegal advertising at European Championships
  13. 13. Trap One Using tragedy as advertising
  14. 14. Sent as a response to the Boston Marathon bombing
  15. 15. Chicago plane crash, in which a child was killed
  16. 16. Trap Two Forgetting to turn off automated messages
  17. 17. A few hours before this tweet, a gunman entered cinema in Aurora, Colorado and shot 82 people, 12 of whom died
  18. 18. Tesco was in the middle of a scandal about horsemeat in meat products
  19. 19. Trap Three Not understanding how social media works
  20. 20. Trap Four Not monitoring fake brand sites
  21. 21. Trap Five Forgetting that it’s SOCIAL Media
  22. 22. Social Media Marketing Five techniques Five traps
  23. 23. Social Media Marketing Five techniques Opportunities - Stories - Community - Different - Being There Five traps
  24. 24. Social Media Marketing Five techniques Opportunities - Stories - Community - Different - Being There Five traps
  25. 25. Alan Stevens The MediaCoach Twitter: mediacoach alan@mediacoach.co.uk Thank You for listening

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