5. Web 3.0 Old Media New Media Users repackage your message Users tell stories Micro blogging spawns micro marketing Content is easily syndicated from your site Trans-media Control & broadcast messages Publish web pages & case studies Mass marketing is about broad reach Content is rooted in your destination Cross-channel
10. Content Bridges The Brand Gap What you say & do What others say about you Marketing communication channels - collateral, messaging, customer service & support User generated content - stories, reviews, comments, posts
20. Where are the most important conversations to your brand happening?
21.
22. Which of These are The Influencers You Need? Expertsthat are active in creating engaging content for our segment Customers who will actively engage and promote their brand affinity through their networks Partnersthat can distribute and amplify our message to their own communities
23. Which of These are The Influencers You Need? Expertsthat are active in creating engaging content for our segment Customers who will actively engage and promote their brand affinity through their networks Partnersthat can distribute and amplify our message to their own communities
24. Which of These are Communities of Interest For Your Brand? The Outer Web Everywhere else Owned Properties Your branded domain and microsites Branded Social Properties You Tube, Facebook, LinkedIn, Twitter
25. Which of These are Communities of Interest For Your Brand? The Outer Web Everywhere else Owned Properties Your branded domain and microsites Branded Social Properties You Tube, Facebook, LinkedIn, Twitter
26. R2i’s Communities of interest and Influencer Identification Process Synthesize Multiple Sources of Data Determine relevant candidate pool Score & prioritize based on traffic, activity AND goals Compare with competitors Perform sensitivity analysis Listen, Test, Analyze Popularity Compete Unique Visitors Inbound Links Alexa Rank Influence/Effectiveness of each Klout Influence Score Website Grader Page Rank Engagement/Discussion Comments Google Buzz Count TweetMeme On Target Audience Score (1-10) Content Relevance Provides Value Del.icio.us Bookmarks Twitalyzer (score = percentile) Distriibution Members Subscribers Followers
27. Social Media is a Multi-Variable Problem To Solve People + Places + Content = Engagement
31. Whatto do? Enter to win a $75 gift card from Amazon or the all new Kindle 3G Connect With Us @r2integrated r2integrated.com Connect With Me @gearheadgal TheConsumerMatters.com Take our online brand tracking survey now! http://ow.ly/51nCg
Editor's Notes
This is just a good old fashion list that needs to look good. What we could do is find some different icons that represent each of the areas: “web properties”, “influencers, partners, and beta customers. These icons could flow through the deck and different times and give it a little more pazazz.
This is just a good old fashion list that needs to look good. What we could do is find some different icons that represent each of the areas: “web properties”, “influencers, partners, and beta customers. These icons could flow through the deck and different times and give it a little more pazazz.
This is just a good old fashion list that needs to look good. What we could do is find some different icons that represent each of the areas: “web properties”, “influencers, partners, and beta customers. These icons could flow through the deck and different times and give it a little more pazazz.
This is just a good old fashion list that needs to look good. What we could do is find some different icons that represent each of the areas: “web properties”, “influencers, partners, and beta customers. These icons could flow through the deck and different times and give it a little more pazazz.
