J. Phenix Streamlining Ops and Maximizing Revenue from Ad Network Social Developer Summit
•Transferir como PPT, PDF•
0 gostou•373 visualizações
Social Developer Summit
![The Mobile Advertising Market Note: Includes display, search, and messaging-based advertising. Source: eMarketer, September 2009 ,[object Object],[object Object],Note: As of December for each year; *refers to the number of active subscriptions Source: eMarketer, November 2009; (1) International Telecommunication Union (ITU), October 6, 2009](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Semelhante a J. Phenix Streamlining Ops and Maximizing Revenue from Ad Network Social Developer Summit
Semelhante a J. Phenix Streamlining Ops and Maximizing Revenue from Ad Network Social Developer Summit (20)
Mais de Mediabistro
Mais de Mediabistro (20)
Último
Último (20)
J. Phenix Streamlining Ops and Maximizing Revenue from Ad Network Social Developer Summit
- 1. Media Bistro: Social Developer Summit June 29, 2010
- 4. Increased Inventory While the industry is growing rapidly…. Mobile pageviews grew 110 percent in the U.S. last year and 148 percent worldwide Ad Dollars Publisher & Application Inventory
- 5. Increased Inventory Ad Dollars Publisher & Application Inventory
- 6. Increased Inventory … supply will soon out-weigh demand. Ad Dollars Publisher & Application Inventory
- 7. Ad Quality Campaigns sold through partners and third-parties can include ads that violate publisher advertiser black lists or diminish brand integrity
- 8. Fragmented Platforms and OS: Create ad infrastructure and delivery challenges State of Change in Device Market Share
- 9. Ad Network’s Evolving Role
- 11. Nexage Metrics: Ad Network Fluctuation Rates From March 1-31, 8 out of 11 ad networks saw a minimum 37% fluctuation in eCPM , some reaching as high as 89%. March Nexage data reveals random patterns of peaks and troughs for ad network eCPMs. Publishers trying to manually manage and anticipate these highs and lows across several ad networks may miss substantial revenue opportunities.
- 13. Mobile Ad Mediation Solutions
- 14. Mobile Ad Mediation – delivers maximum revenue from mobile advertising: NEUTRALITY is KEY Ad Mediation Platform Pricing algorithms drive competition & higher prices for mobile inventory
- 15. Key features from mobile ad mediation solutions Brand Safety SDK suite for all major platforms Open API Mediation across 50+ ad sources Single tracking & reporting dashboard Optimization Mobile Ad Mediation
- 16. Ad Safety – Ad Screening Tool Ad Screening allows publishers to review ads that run on their site, in real time , and block offending ads immediately. 1 2 3 4
- 18. Nexage Dashboard
- 19. Nexage Mediation : Manage all ad networks in one place – maximize visibility & control Boston Tribune Boston Tribune
- 20. "The ability to centrally manage ad placement and provide clients with detailed performance data is key and Nexage helps make this possible.” Richard Kosinski, Chief Digital Officer Westwood One. Nexage Mediation : Visibility into your inventory performance by fill rate, clicks, CTR, revenue & more Boston Tribune Boston Tribune
- 21. Boston Tribune Boston Tribune Nexage Mediation : Visibility into your inventory performance by fill rate, clicks, CTR, revenue & more
- 23. Nexage Campaign Features Geo-Targeting Device Targeting Mobile Web & App Support Integrated with Nexage Mediation Unique User ID/cookie Nexage Campaign Single tracking & reporting dashboard
- 24. Nexage partners are top tier publishers, developers & mobile ad demand sources Select Deployed Developer and Publisher Clients Over 50 Select Mobile Ad Demand Source Integrations Admob, Quattro Wireless, Nokia Interactive, Velti, Google, Millennial Media, inMobi, Jumptap, DoubleClick, YOC, Unanimis, BuzzCity,