2. Xi’An, October 2010
It is all about targeting the
audience:
How does
desertification affect
them personally?
How do your results help
them?
3. Xi’An, October 2010
Are the audience scientists?
- Yes: Use fully referenced scientific research
papers, plus material suitable for a literate audience
(Advanced and Mid-range complexity)
What do we
know about
our
audiences?
4. Xi’An, October 2010
Is the audience literate?
- No: Use oral presentations, plus pictorial and video
material to convey explanation and instruction
(Simple complexity)
5. Xi’An, October 2010
Will the audience expect technical detail?
- No: Use less detailed explanations, less text and
more visual material (Simple and Mid-range
complexity)
6. Xi’An, October 2010
Will technical detail be
used for decision-making
at higher than local level?
- Yes: Use clear
concise explanation or
instructions or policy briefs
(Advanced and/or Mid-range
complexity)
- No: Use explanations
or instructions suited to local
conditions
(Mid-range complexity)
7. Xi’An, October 2010
Steps to planning dissemination
1. Identify the range of stakeholder groups
2. Identify the complexity of information required
3. Identify the ideal formats for information
8. Xi’An, October 2010
Steps to planning
dissemination
4. Choose the most relevant from all
the Messages coming out of WBs 1-5
5. Assemble Packages of information.
Material can be adapted for specific
stakeholder groups
6. Determine what needs to be
translated to local languages
9. Xi’An, October 2010
Steps to planning dissemination
7. Determine the best ways for
dissemination to happen, e.g.
exhibitions, community events,
social events, conferences, TV
interviews, podcasts, videos,
DVDs, other written material, etc.
8. Plan timetables to put these
methods into action.
10. Xi’An, October 2010
Appearance of dissemination
products
Adaptation of standard templates for DESIRE
posters, newsletters, etc. allows DESIRE to be
seen as a BRAND
Remember that all photos, diagrams, etc.
should have an author
All DESIRE products must acknowledge EC
funding and include a standard disclaimer
12. Xi’An, October 2010
A newsletter published by the DESIRE project - a
project funded by the European Union’s 6th
Framework Program ‘Global Change and
Ecosystems’
Newsletter
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The DESIRE project (2007 -2011) is funded by the European Commission, VI
Framework Program, ‘Global Change and Ecosystems’ and brings together
the expertise of 26 international research institutes and non -governmental
organisations (NGOs). This project is implemented by ALTERRA - research
institute for the green living environment in the Netherlands.
Copyright and Disclaimer:
www.desire -project.eu/disclaimer
Website: http://www.desire -project.eu
Contact DESIRE coordinator: Coen.Ritsema@wur.nl
Contact DESIRE Communications: ngproject3@googlemail.com
The opinions expressed in this newsletter and on the website are those of the
DESIRE project consortium and do not necessarily reflect the views of the
European Commission.
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Testing 1 2 3 anything
13. Xi’An, October 2010
A newsletter published by the DESIRE project - a
project funded by the European Union’s 6th
Framework Program ‘Global Change and
Ecosystems’
Newsletter
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aciliquatum il dolorero duipsumsan
ulputpatum illa atin hent la con heniam
psusci bla feum Alisim vullaore dolorem
niam atueraesecte faccums.
The DESIRE project (2007 -2011) is funded by the European Commission, VI
Framework Program, ‘Global Change and Ecosystems’ and brings together
the expertise of 26 international research institutes and non -governmental
organisations (NGOs). This project is implemented by ALTERRA - research
institute for the green living environment in the Netherlands.
Copyright and Disclaimer:
www.desire -project.eu/disclaimer
Website: http://www.desire -project.eu
Contact DESIRE coordinator: Coen.Ritsema@wur.nl
Contact DESIRE Communications: ngproject3@googlemail.com
The opinions expressed in this newsletter and on the website are those of the
DESIRE project consortium and do not necessarily reflect the views of the
European Commission.
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Testing 1 2 3 anything
14. Xi’An, October 2010
DESIRE: Desertification mitigation and remediation
of land – a global approach for local solutions
This is an example
textbox of white text
on a brown
background. This is
an example textbox
of white text on a
brown background.
This is an example
textbox of white text
on a brown
background.
This is an example
textbox of white text
on a brown
background.
This is an example
textbox of white text
on a brown
background.
This is an example textbox of brown text on a white
background. This is an example textbox of brown text on a
white background. This is an example textbox of brown text on
a white background.
▶ This is an example textbox of a
standard text (black on white).
▶ This is an example textbox of a
standard text (black on white).
▶ This is an example textbox of a
standard text (black on white).
☏ This is an example textbox of
a standard text (black on white).
☏ This is an example textbox of
a standard text (black on white).
This is an example textbox of a
standard text (black on white).
This is an example textbox of a
standard text (black on white).
The DESIRE IP has been divided into a
logical series of interrelated Working
Blocks
The project
budget is over
€ 9 million, and
the project
duration
5 years
Project results and dissemination to stakeholders
▶ Development of a Harmonised Information System (HIS)
▶ Dissemination of all information within the project
▶ Dissemination of all information within the project
▶ Dissemination of all information within the project
▶ Dissemination of all information within the project
▶ Dissemination of all information within the project
▶ Dissemination of all information within the project
A Global initiative
This PowerPoint poster template contains all design elements of the original
DESIRE project poster made in InDesign.
The colors of text boxes and fonts are identical to the original design, the font
sizes are estimated and can vary somewhat.
Please restrain to the design elements presented here and do not alter colors and
fonts. This in order to stay as close to the original design as possible.
The print size of this poster template is A1 (594 × 841mm), But it can also be
printed to a larger size, depending on the printer used.
For more information, refer to the DESIRE website (www.desire -project.eu) or to
erik.vandenelsen@wur.nl.
The DESIRE project (2007 -2011) is funded by the European Commission, VI Framework Program,
‘Global Change and Ecosystems’ and brings together the expertise of 26 international research
institutes and non-governmental organisations (NGOs). This project is implemented by ALTERRA -
research institute for the green living environment in the Netherlands.
Copyright and Disclaimer: www.desire-project.eu/disclaimer
Poster by:
Contact DESIRE coordinator: Coen.Ritsema@wur.nl
DESIRE website : http://www.desire-project.eu/
Harmonised Information System: http://www.desire-his.eu/
The opinions expressed in this poster and on the website are
those of the DESIRE project consortium and do not necessarily
reflect the views of the European Commission.
EvdE1
15. Xi’An, October 2010
DESIRE: Desertification mitigation and remediation
of land – a global approach for local solutions
This is an example
textbox of white text
on a brown
background. This is
an example textbox
of white text on a
brown background.
This is an example
textbox of white text
on a brown
background.
This is an example
textbox of white text
on a brown
background.
This is an example
textbox of white text
on a brown
background.
This is an example textbox of brown text on a white
background. This is an example textbox of brown text on a
white background. This is an example textbox of brown text on
a white background.
▶ This is an example textbox of a
standard text (black on white).
▶ This is an example textbox of a
standard text (black on white).
▶ This is an example textbox of a
standard text (black on white).
☏ This is an example textbox of
a standard text (black on white).
☏ This is an example textbox of
a standard text (black on white).
This is an example textbox of a
standard text (black on white).
This is an example textbox of a
standard text (black on white).
The DESIRE IP has been divided into a
logical series of interrelated Working
Blocks
The project
budget is over
€ 9 million, and
the project
duration
5 years
Project results and dissemination to stakeholders
▶ Development of a Harmonised Information System (HIS)
▶ Dissemination of all information within the project
▶ Dissemination of all information within the project
▶ Dissemination of all information within the project
▶ Dissemination of all information within the project
▶ Dissemination of all information within the project
▶ Dissemination of all information within the project
A Global initiative
This PowerPoint poster template contains all design elements of the original
DESIRE project poster made in InDesign.
The colors of text boxes and fonts are identical to the original design, the font
sizes are estimated and can vary somewhat.
Please restrain to the design elements presented here and do not alter colors and
fonts. This in order to stay as close to the original design as possible.
The print size of this poster template is A1 (594 × 841mm), But it can also be
printed to a larger size, depending on the printer used.
For more information, refer to the DESIRE website (www.desire -project.eu) or to
erik.vandenelsen@wur.nl.
The DESIRE project (2007 -2011) is funded by the European Commission, VI Framework Program,
‘Global Change and Ecosystems’ and brings together the expertise of 26 international research
institutes and non-governmental organisations (NGOs). This project is implemented by ALTERRA -
research institute for the green living environment in the Netherlands.
Copyright and Disclaimer: www.desire-project.eu/disclaimer
Poster by:
Contact DESIRE coordinator: Coen.Ritsema@wur.nl
DESIRE website : http://www.desire-project.eu/
Harmonised Information System: http://www.desire-his.eu/
The opinions expressed in this poster and on the website are
those of the DESIRE project consortium and do not necessarily
reflect the views of the European Commission.
EvdE1
