WELCOME
TO
OUR GROUP PRESENTATION
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OURGROUPMEMBERs
SL ID MEMBER’S NAME
1 1563 Md. Abu Bakar Siddiq
(GL)
2 1509 Kamrunnaher Joti
3 1541 Md Abu Walid
4 1526 Sadia Parvez
5 1527 Fawzia Fariha
6 1559 G.M. Sohel Mahmud
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HARDBALL
PRESENTS
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PRINT MEDIA
ON
THE DAILY STAR
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Type Daily newspaper
Format Broadsheet
Owner(s) Transcom Group
Editor Mahfuz Anam
Founded 1991
Language English
Headquarters
64-65, Kazi Nazrul Islam Avenue,
Dhaka-1215
Website http://www.thedailystar.net
THE DAILY STAR5

The Daily Star (Bangladesh)
The Daily Star is the largest circulating daily English-language newspaper in
Bangladesh. Founded by Syed Mohammed Ali on 14 January 1991, as Bangladesh
transitioned and restored parliamentary democracy, The Daily Star emerged as a
leading and influential national newspaper of record. Its editorial stance is
characterized by staunch liberal and progressive ideals emanating from the
Liberation of Bangladesh; a reputation for non-partisan quality reportage and a
distinguished record of investigative journalism. The newspaper's position in
Bangladesh is comparable to that of The New York Times in the United States and
The Independent in the United Kingdom.
Its motto, "Committed to People's Right to Know", appears on the upper-middle
section of the front page. The newspaper is led by Mahfuz Anam, a freedom fighter
and former United Nations official. Its principal bureaus are located in Dhaka and
Chittagong, with several representatives abroad. It is organized to sections: News,
Opinion and Editorial, Star Business, Star Sports, Arts and Entertainment, National
and Metropolitan. Its major supplements include The Star, Forum, Lifestyle, Star
Literature, Law & Our Rights, Shout, Star Insight and Science and Life.
The Daily Star is owned by Mediaworld, in which a major share is held by Latifur
Rahman's Transcom Group. The Transcom Group also owns Prothom Alo, one of
the most widely read Bengali newspapers in the world.
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Definition of Print Media:
The industry that is involved in printing a distributing
media through publication such as magazines, newspapers and billboards.
Classification of Print Media:
Print Media
Print
Newspaper
Magazines
Place
Billboards
Transit
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Print-Newspaper
Geographic targeting
High credibility
High information potential
High coverage
Low cost
Can be used for coupons.
Advantage
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 Short life
 Poor reproduction quality
 Limited color
 One day life spam
 Unattractive layouts
 Hard to measure actual exposure
Disadvantage
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Basic Newspaper Supply chain
Advertising and Newspaper & Newsprint and Ink
Press
operations
Packaging
operations
Distributior
operations
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Departmentalization of newspaper
Editorial department
 This department is headed by the editor or editor in chief.
 He is assisted by the team of reporters, sub editors, assistant editors,
managing editors, residential editors, senior correspondents,
photographers, cartoonists, feature writers, reviews etc.
 This department is responsible for the collection of news and selection of
news and features.
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Advertising department
 It is headed by the advertising manager who is assisted by the artist,
graphic designer, manager etc.
 This department is very important source of collecting revenue for the
newspaper
 An advertising department for a newspaper is responsible for
generating revenue for the business by selling advertising space to
local or national organization.
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Circulation department
¤ It is headed by circulation manager who is assisted by the sales
people, distribution team etc.
¤ This department also collects revenue for the newspaper.
¤ The main responsibilities are selling and delivering newspaper,
collection from the subscribers.
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Printing department
 This department is concerned with the technical aspect of the
newspapers, printing of the newspapers, its machinery, arrangement
of the papers.
 It looks all the work of printing including installation of machines,
plant layout, composing, processing, loading scheduling etc.
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Administration department
 This department look after the general administrative work
promotion, allotment of work, maintaining level record.
 In the absence of a separate legal department the administrative
department also handle the work pertaining to legal matters.
Accounting department
This department looks after all the accounting work like
maintaining books of accounts, preparing balance sheet and other
financial statements, payment, receipt, preparation of budget etc.
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Marketing department
 At some newspapers, the marketing department is a big department
but at others it’s a one man show or even a job responsibility of
director or general manager.
 The marketing department works with the circulation and advertising
departments to help them market their products better.
 This department is responsible for advertising about the newspaper
through events, campaigns, sponsorship, concert etc.
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Store department
It is changed with the responsibility of proper storage of raw
material and other materials used in the newspaper office
responsible for keeping a record of the edition of all the competitive
newspapers.
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Publisher
Editor
Managing
editor
City editor
Assistant city
editor
Reporters
State editor
Assistant stare
editor
Reporters
Cheif copy
editor
Copy editors
Reporters
Business editor
Assistant
business editor
Reporters
Sports editor
Assistant sports
editor
Reporters
Lifestyle editor
Assistant
lifestyle
Reporters
Editorial page
editor
Editorial writers
Newspaper Organization Chart
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Two factors of Print media
 Internal Factors
 External Factors
PRINT MEDIA
FACTOR
INTERNAL
FACTORS
EXTERNAL
FACTORS
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INTERNAL FACTORS
Owners
Board of directors
Employee
Physical environment
Organizational cultural
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OWNERS
 Transcom group
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BOARD OF DIRECTORS
 Editor
 Managing editor
 Publisher
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EMPLOYEES
Manager, editor, suppliers
PHYSICAL ENVIRONMENT
Printing machine, generator, ink, paper.
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ORGANIZATIONAL CULTURE
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EXTERNAL FACTOR
General
Environment
Task
Environment
 Political Environment
 Economic Dimension
 Social Dimension
 Technological Dimension
 International Dimension
 Competitors
 Customers
 Suppliers
 Strategic Partner
 Regulators
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General Environment
Political Environment
 Tax policy
 Employment laws
 Environmental regulations
 Trade restrictions and tariffs
 Political stability
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Economic dimension
 Economic growth
 Interest rates
 Inflation rates
 Exchange rates
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Social dimension
 Health consciousness
 Population growth rate
 Age distribution
 Emphasis on safety
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Technology Factors
 R & D activity
 Automation
 Technology incentives
 Rate of technological charge.
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International Environment
 Globalization
 Liberalization
 Foreign business policies
 Cultural exchange
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TASK ENVIRONMENT
Competitors: Other Newspapers.
Customer: General public
Suppliers: Local correspondent
Strategic partner: Media association, digital value chain
Regulators: The free press and undermine its independence, reliability and diversity.
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TYPES OF NEWSPAPERADVERTISEMENT
 Front page
 City news
 Editorial news
 International news
 Arts & Entertainment
 Star health news
 Sports news
 Business
 Life style
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Any Query
???
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