Mind the Gap and Google will love you, too

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Tips and tricks for building a strong online brand with 4 sets of practical tools to help drive a content strategy and develop a powerful online presence. This presentation was made at the AFCP 2015, presided by Christine Morlet, in Paris. Please subscribe to my newsletter if you like what you see! http://myndset.com/subscribe

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Mind the Gap
and Google Will Love You, Too

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@mdial
CREDIBILITY
Issue of trust
Business Executives
Marketing
USA - Gallup, Nov 2012

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@mdial
SAY
DO
FAIRE DIRE
SAY
DO
SAY DO

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stop barketing!
Credit for image: http://bit.ly/1foPhtx

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@mdial
N
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@mdial All rights reserved - The Myndset Company
the ﬁrst
the best
the only
what do you need to be?

All rights reserved - The Myndset Company
@mdial
if not the top result,  
top three
@mdial

All rights reserved - The Myndset Company
@mdial
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157 social media platforms, from
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All rights reserved - The Myndset Company
@mdial
Own your future
The Hub
WEBSITE EMAIL LIST
opted in
The two cornerstones of a digital
owned-media strategy?

@mdial All rights reserved - The Myndset Company
4 tips4
for feeding the beast

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1
who?people you respect
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where?
where to centralize the
selection and reading

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when?
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then what?target your presence

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Netexplo is an independent observatory that studies the impact of digital tech on society and business. It operates with a global network of tech trend spotters, including relationships with the best academic institutions around the world. Netexplo benefits from a special partnership with UNESCO, at which it holds its annual forum in Paris. Finally, Netexplo has developed partnerships with prestigious media, including the New York Times, Folha de S. Paulo and Times of India. Thanks to this comprehensive network, Netexplo has a powerful way to identify new technology trends from around the world. The Netexplo award winners are selected based on the following criteria: exemplarity, originality and potential impact of the digital innovations. We asked a panel of worldwide new technology experts and influencers to evaluate independently the award winners. This panel of distinguished experts provided their insights which you will find along with a short video and description of each award winner. The Top 10 Netexplo Award Winners: *BRCK – Internet everywhere, whatever the conditions *Clic and Walk - when consumers collect marketing data for companies *Digital Lollipop - an electronic Chupa Chups that lets you lick a virtual taste *Jelly - using social networks to answer questions and share knowledge *Mobile 3D scanner - my mobile becomes a 3D scanner *Shodan - the search engine for smart devices *SimSensei - my therapist is an algorithm *SkinPrint - the birth of "ego-medicine": treatment you create yourself *Soma Analytics - monitoring and managing the risk of burnout *Wibbitz - transforming content from text to video The Ten New Tech Experts: *Adriana Garcia Martinez, Brazil. Co-founder at Orbitalab, Fellow at Stanford University. *Erik Hersman, Kenya. Technologist, blogger and commentator who specialises in the impact and application of technology throughout Africa. *Emiliano Kargieman, Argentina. Founder and CEO at Satellogic, Founder at Aconcagua Ventures and Founder at Core Security Technologies. *Gerd Leonhard, Switzerland. CEO at The Futures Agency. Media Futurist, Keynote Speaker, Author & Blogger. *Steven Levy, USA. Senior writer at Wired, author of 7 books. *Bernard Moon, USA / South Korea. Co-founder & General Partner at SparkLabs Global Ventures, a seed fund. Partner at SparkLabs, a startup accelerator in Korea. *Dr Shirshendu Mukherjee, Delhi, India. Strategic Advisor for the Wellcome Trust. *Toby Shapshak, Johannesburg, South Africa. Editor and publisher of Stuff Magazine, Columnist for the Financial Mail, Strategist and Speaker. *Greg Verdino, USA. Futurist, consultant, author, blogger and keynote speaker. *Orli Yakuel, Israel. Web Analyst, Blogger and Consultant at Go2web20. Infographic created by YOPPS Agency - Yael Rozencwajg et Renaud Ramaud.

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Mind the Gap and Google will love you, too

1. @mdial Mind the Gap and Google Will Love You, Too

9. All rights reserved - The Myndset Company @mdial Whether you (or your clients) opt to start your blog using your name, business name or an oﬀ-shoot of it is up to you. Well, to an extent. Before you launch any online presence for your business, make sure all social media accounts related to your name are available. That’s where Namechk.com comes in. Namechk is the one-stop shop to check the availability of desired url names on all social media platforms at once. The site allows you to search 157 social media platforms, from which you can sort alphabetically or by popularity. Namechk even lets you know if the domain name is available. If not, it’ll give you some similar domain options. Type your website name in the search bar and Namechk will mark which social platforms have your name available and which are unavailable. It’s also a nice way to explore and discover some new platforms while NameChk is the one-stop shop to check the availability of desired url names on all (157) social media platforms at once

23. @mdial All rights reserved - The Myndset Company http://myndset.com/subscribe Please subscribe to my weekly newsletter and you will get a free ebook on the Golden Rules of an eReputation: or scan in this QR code (using a QR scanner app)

Mind the Gap and Google will love you, too

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