Media Work 2009

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Mark Deuze

2009 version of slides I use when presenting materials related to my 2007 "Media Work" book (w/Polity Press).

Education

the hourglass structure of the media industries: games

the hourglass structure of the media industries: music

the hourglass structure of the media industries: advertising

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Media Life is a course intended for undergraduate students across campus. Its goal is to make people aware of the role that media play in their everyday life. The key to understanding a "media life" is to see our lives not as lived WITH media (which would lead to a focus on media effects and media-centric theories of society), but rather IN media (where the distinction between what we do with and without media dissolves).

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One such policy initiative that is gaining in popularity is the construction of so-called ‘media cities’. While the term ‘media city’ is relatively new (and perhaps slightly popularist), they can be defined as large, planned, highly developed urban areas designated specifically to concentrate media and creative industry production (in its broadest sense). By concentrating media and creative industry activity to relatively small urban locales, these media cities are acting as global media hubs that are attempting to create a knowledge-led ‘buzz’ that helps to develop and foster creative industry activity. The term ‘media city’ though has been subject to evolution. Krätke (2003: 605, added emphasis) in attempting to define ‘media cities’ suggests that; “‘media city’ is a term currently used to describe cultural and media centres operating at very different geographical levels. They range from small-scale local urban clusters in the media industry to the cultural metropolises of the global urban and regional system”

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Media Work 2009

3. media workspaces: advertising agency

4. media workspaces: broadcast news

5. media workspaces: TV/Film production

6. media workspaces: game studio

7. the hourglass structure of the media industries: games

8. the hourglass structure of the media industries: music

9. the hourglass structure of the media industries: advertising

10. from workplace socialization to network socialization

11.

12.

13.

14.

15.

16.

17.

18. global production networks

19. new international division of cultural labor

20. “ The plan is to build a global digital ad network that uses offshore labor to create thousands of versions of ads […] Publicis executives see [China, India, Russia and Brazil] as important sources of low-cost labor […] the Publicis Groupe will benefit from the global talent pool ”

21.

22. precarity in media work 2006

23. 2007

24. 2008

25. media work = fandom

26. [email_address] [email_address]

Editor's Notes

Introduction: to promote/present Media Work (August 2007), part of a new Polity Press book series: “Digital Media And Society” Structure: INSIDE MEDIA WORK HOURGLASS STRUCTURE INHABITED INSTITUTIONS CONVERGENCE CULTURE PRODUCTION OF CULTURE GLOBAL PRODUCTION NETWORKS; NEW INTERNATIONAL DIVISION OF CULTURAL LABOR; OUTSOURCING MEDIA WORK AS FAN WORK; MANAGEMENT

Media Work 2009

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Media Work 2009

Editor's Notes