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t101 twitter channel: http://twitter.com/t101medialife
 
MEDIA LIFE:  some key considerations
beware of technomyopia
 
optimism!
 
pessismism!
epic transformation!
slow, gradual change…
whatever it is, it is accelerating
media multitasking versus concurrent media exposure
 
 
 
 
society-centric versus technology-centric explanations of media life
MEDIA LIFE:  the point of it all
 
mediated reality is reality
 
when mediated reality becomes our reality… what reality do media make us experience? what reality do media make? so… what is the reality we make when we use media?
media as secret-exposing machines
secret #1: we are everywhere
 
secret #2: we are together alone
 
secret #3: we are on the move
2010: 5.3bn
 
secret #4: we can see everyone and everything
 
 
 
secret #5: we are media
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Media Life Overview

Notas do Editor

  1. twitter.com/t101medialife
  2. the matrix lobby scene with a cappella
  3. Inception scene: dialogue Mal & Cobb in limbo. disc position: 2:01:45 (chapter 13)
  4. Technomyopia describes the way people usually react to new technology. The theory states that in evaluating new technology, people tend to overestimate the short term impact of the technology whilst simultaneously underestimating the long term potential.
  5. Corning – A Day in Glass
  6. 8. a note of caution: Epochal shifts or graduated change in media, optimistic or pessimistic appraisals? (Terry Flew)
  7. Ford: Water On
  8. 8. a note of caution: Epochal shifts or graduated change in media, optimistic or pessimistic appraisals? (Terry Flew)
  9. 8. a note of caution: Epochal shifts or graduated change in media, optimistic or pessimistic appraisals? (Terry Flew)
  10. 8. a note of caution: Epochal shifts or graduated change in media, optimistic or pessimistic appraisals? (Terry Flew)
  11. the only thing we can say about the future in media life, is that it is accelerating.
  12. From a 2003 study, we can see that only does the average American (regardless of age, class or gender) spend about 11 hours PER DAY using media - but he or she also does not realize nor remember their media use most of the time. in the twenty-first century, we navigate through a vast mass media environment unprecedented in human history. Yet our intimate familiarity with the media often allows us to take them for granted. Media use has become: automatic.
  13. From a 2003 study, we can see that only does the average American (regardless of age, class or gender) spend about 11 hours PER DAY using media - but he or she also does not realize nor remember their media use most of the time. in the twenty-first century, we navigate through a vast mass media environment unprecedented in human history. Yet our intimate familiarity with the media often allows us to take them for granted. Media use has become: automatic.
  14. From a 2003 study, we can see that only does the average American (regardless of age, class or gender) spend about 11 hours PER DAY using media - but he or she also does not realize nor remember their media use most of the time. in the twenty-first century, we navigate through a vast mass media environment unprecedented in human history. Yet our intimate familiarity with the media often allows us to take them for granted. Media use has become: automatic.
  15. Hitchcock: “Television has brought back murder into the home -- where it belongs.”
  16. Hitchcock: “Television has brought back murder into the home -- where it belongs.” The 2011 Vancouver Stanley Cup riot was a public disturbance that broke out in the downtown core of Vancouver, British Columbia, Canada on Wednesday, June 15, 2011.
  17. The world today has become truly global - we are all connected
  18. We are all connected - through media. This is a graphical representation of the internet, as it links everything and everyone through networks of mediated communication.
  19. anytime anyplace anywhere: http://www.youtube.com/watch?v=OwiFulgEiKc and the original: http://www.youtube.com/watch?v=YasIm-3wTC4
  20. examples: http://www.syncmyride.com/ http://www.car-media.com.cn/ http://www.onstar.com/web/portal/landing example in NYT (of Sept 1 2011): people most often use OnStar just to talk to someone.
  21. http://www.guardian.co.uk/business/interactive/2009/mar/02/mobile-phones update jan. 2010: http://conversations.nokia.com/2010/01/08/opk-indiana-jones-and-4-6-billion-other-people/ update oct 2010: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#subscribers 77% of the world’s population has a mobile phone subscription
  22. This table shows how media use must be primarily understood as combining two things: screen-based media (TV, computers, videogames), and networked media (internet).
  23. TAT (Sweden) future of screen technology
  24. http://www.engadget.com/2008/11/14/oblongs-g-speak-the-minority-report-os-brought-to-life/
  25. eyeborg video: http://www.youtube.com/watch?v=MTlFgtjLLCE
  26. CES 2010: http://www.primesense.com/category/media http://www.ioagency.com/io_does_brand_places.html
  27. KINECT: http://www.youtube.com/watch?v=Mf44bWQr3jc BARE: http://www.youtube.com/watch?v=7ddYM-44RLc