Recent changes in our economy have exacerbated the differences between finance and membership professionals. A panel of CFOs and membership executives will discuss their concerns about evaluating the value of membership programs in this economy and the criteria they use to determine what programs should stay or go. Discover cost cutting tips to help you achieve your goals.
Rob Batarla, MBA, CPA, VP, finance/CFO, American Physical Therapy Association
Andrew Goldschmidt, CAE, MBA, director, membership/marketing, National Association of Counties
Susan Medick, CPA, CAE, chief financial & operations officer, Automotive Aftermarket Industry Association
Erik Schonher, MBA, VP, Marketing General Incorporated
Finding Common Ground In A Shifting Economy When Membership And Cf Os Unite
1. Connecting Great Ideas and Great People www.asaecenter.org Content Leaders: Rob Batarla, CPA, MBA, CFO American Physical Therapy Association Andrew S. Goldschmidt, CAE, MBA, Director, Membership/Marketing, National Association of Counties Susan Medick, CPA, CAE, CFO & COO Automotive Aftermarket Industry Association Moderator--Erik Schonher, MBA, Vice President, Marketing General, Inc. Finding Common Ground in a Shifting Economy: When Membership and CFO’s Unite! August 16, 2009
2.
3.
4.
5.
6.
7.
8.
9. Contact Information Rob Batarla , MBA, CPA, CFO, American Physical Therapy Association—robbatarla@apta.org Andrew S. Goldschmidt , CAE, MBA, Director, Membership/Marketing, National Association of Counties—agoldschmidt@naco.org Susan Medick , CPA, CAE, CFO & COO Automotive Aftermarket Industry Association—susan.medick@aftermarket.org Erik Schonher , MBA, Vice President, Marketing General, Inc.—eschonher@marketinggeneral.com SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA
![Decision-making for the CFO (Rob Batarla) If you are trying to get a CFO to make a decision, here are some things you will need: ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)