1.
Why Content Matters
Marisa Peacock
www.strategicpeacock.com

2.
What is Content?
• Words
• Photos, Illustrations,Art
• Audio,Video
• Social Media
• Emails

3.
Your Content Needs a Strategy
• What are your words saying about you?
• What do they need to say?

4.
Which email do you
want to read?

5.
What is Content Strategy?
• Using words and data to create unambiguous
content that supports meaningful, interactive
experiences. (Rachel Lovinger)
• Content strategy plans for the creation,
publication, and governance of useful, usable
content. (Kristina Halvorson)

6.
What is Content Strategy?
• Using words and data to create unambiguous
content that supports meaningful, interactive
experiences. (Rachel Lovinger)
• Content strategy plans for the creation,
publication and governance of useful, usable
content. (Kristina Halvorson)

7.
Getting Started
• Authenticity
• Clarity
• Transparency
• Utility
• Value
• Responsiveness
• Authority
• Consistency
Keys to Successful Content

8.
DefineYourself
• “And what do you?”
• 30 seconds in an elevator
• 4 seconds on a website
• 140 characters

9.
Content Exercise One.
• Turn to the person next to you. Ask
him/her:
“What do you do?”

10.
Create a Call to action
Write Down the words that apply to you:
•Descriptive Adjectives
•Nouns
•(Action)Verbs
example: I am a talented, plucky marketing strategist
who helps small businesses evolve their digital strategy.

11.
Content Exercise Two.
• Turn to the person next to you. Ask
him/her:
“What do you do?”

12.
KnowYour demographic
• Who is your audience?
• Where do they go online?
• What do they talk about?
• What are they saying about you, your
industry?

13.
Listen for content and
it will come.
• Search for it.
• Track it.
• Pay attention to trends.

14.
Content Rules
•Create a consistent tone: Content includes
everything from web copy, social media, blog
copy, thank you pages, emails, etc.
•Don’t wait until it’s perfect to publish:
experiment and evolve.
•Create conversations with your content: ask
meaningful questions that help you learn, add
value
•Test content across platforms: see what
works, attracts attention

15.
Content is everywhere.
Good content isn’t.
Good content isn’t.
Good content isn’t.

16.
Thank you.
• mcpeacock@me.com
• @marisacp51
• strategicpeacock.com