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Social media
Cross-functionality of social media tools


Platforms:                  Facebook, Twitter and YouTube
Integrate marketing
 channels in custom
tabs: brochure, email
                        Platform
    and YouTube         Facebook




What patrons want
 in social media:
behind the scenes
 and personality
Messaging for
 Messaging for
  engagement;
  engagement
solicit responses
Social media as
 customer service:
respond personally
                      … and follow up
   and rapidly …
                     and follow through
Platform
                         YouTube



                                     YouTube on
                                     ALO website




                                      YouTube in
                                    email campaign



             Integrate
Consistent
             marketing
branding
             channels
Platform
  Twitter




Consistent branding



   Messaging for
   engagement


  Social media as
 customer service:
respond personally
    and rapidly
Questions?
Connect with me


             twitter.com/mcmvanbree

             facebook.com/dutchperspective

             marc@mcmvanbree.com


             mcmvanbree.com

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ALO: Social media