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Association Membership
and Relationships
Leigh Wintz, FASAE, CAE
Principal Partner
Tecker International, LLC
New “Shapes” Are Emerging


Visual depictions of new cultures and the
 decision and work systems that support
                  them.

           - Unified Industry Association
             - Constellation Of Partners
                - Fluid Functionality
                 - Member Centric
A “Reshaped Paradigm” –
    A Unified Industry Association
                               *Developers &
                                 Contractors
                                  Council                                       etc.

                                                        etc.
                                                                                   Builders
   *Small Business                   Coord.
       Council                       Comm.                                             Realtors
                      Coord.
                      Comm.                                                                Airport
                                                                                           Comm.
  *Larger
                Coord.
Corporations                                             Coord.     Council of
                Comm.
  Council                  Membership                    Comm.     Organizations
                                                                                           Labor
                                                                                           Unions

                                                                                       United Way
         etc.
                           Coordinating. Committee
                                                                                       Mall
                                                                                    Conference
                                                                                                     * Charter Councils
                                    Hospitality                              Hospitality
                                    & Tourism                               Associations
                                     Council
                                                                    Hotel

         Restaurant                               Transportation
                               Attraction
The Traditional View If A “Parent” Exists
                    Before Its Parts
most


                                     International
 Decision Authority




                      W. Europe   E. Europe    Americas         Asia Pacific



                                               Regions



                                                     Chapters
least
Traditional View If Parts Exist Before A
                                     “Parent”
most

                         Chapter        Chapter             Chapter     Chapter
 Decision Authority




                         W. Europe   Asia Pacific       Americas      E. Europe




                                              Regions



                                            International
least
A “Reshaped” Paradigm


                       Asia
International         Pacific
                                   Americas




     E. Europe
                         MISSION
                                    Region      W.
                                              Europe
                     Chapter
Four Steps In Clarifying Roles, Responsibilities &
   Authorities With Chapters or Other Units

                                         4. Decide who needs to
                                                have what
                                            responsibilities and
                                                authorities.
                               3. Decide how to
                              organize to get the
                                  work done

                  2. Decide what work
                      needs to be
                     accomplished.


     1. Decide the outcomes
         to be achieved.
A “Reshaped” Paradigm for Meeting Diverse and Changing

      Program/                     Program/                           Guidelines for Teams
      Strategy                     Strategy                           in Each “Need” Area:
     - decision process            - decision process
                                   - work system            • A relatively small team - comprised of
     - work system                 - core capabilities
     - core capabilities                                      individuals with the knowledge, capabilities,
     - information needs           - information needs        experience, respect, and competencies to:
                                                              - Anticipate / show foresight
                                                              - Analyze available information
                       Need                                   - Develop models / approaches that make
                                      Program/                sense
Program/                              Strategy                - Achieve political and persuasive consensus /
Strategy                                                          commitment
                                      - decision process
- decision process                    - work system         • Each team will have the responsibility,
- work system                         - core capabilities
- core capabilities                   - information needs     influence, and competencies to aggressively:
- information needs                                           - Identify opportunities for collaboration
                      Program/                                - Convene the collaborators
                      Strategy                                - Support their efforts
                      - decision process
                      - work system
                      - core capabilities
                      - information needs
A Reshaped Paradigm – A Member Centric Model
                  Executive Offices




                      MEMBER




              Center for Leadership
                                          Information
              Professional Publications
                                            Assets
              Development
A Continuum of Basic Non-Profit Organizational
                    Relationships
                                                                               Acquire
                                                  Merge/Unify
                                                                                       One party assumes the
                                                                                       assets of another party -
                        Collaborate                                                    with or without its
                                                          Parties combine resources,   liabilities, interests and/or
                                                          interests, decision making   authorities.
                                                          systems and authorities.

           Cooperate                  Parties accomplish work together;
                                      pool resources and risks on one or
                                      more specific initiatives.

                      Parties assign work among
                      themselves on one or more
 Coordinate           initiatives; each initiative is
                      handled independently.

           Agreed to 3rd party
           assigns work to each party
Compete    on one or more initiatives.


      Battle for the same
      resource pool or
      client/customer/member.
Key Questions

• Has our association implemented any of these new
  structural models (or others)?
• Are any of these ideas worth exploring for all or
  part of our organization?
• Has the implementation been successful? How do
  we measure success?
• Has member and staff leadership communication
  been successful in engaging and enfranchising all
  stakeholders in the new approaches?

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Association membership and relationships

  • 1. Association Membership and Relationships Leigh Wintz, FASAE, CAE Principal Partner Tecker International, LLC
  • 2. New “Shapes” Are Emerging Visual depictions of new cultures and the decision and work systems that support them. - Unified Industry Association - Constellation Of Partners - Fluid Functionality - Member Centric
  • 3. A “Reshaped Paradigm” – A Unified Industry Association *Developers & Contractors Council etc. etc. Builders *Small Business Coord. Council Comm. Realtors Coord. Comm. Airport Comm. *Larger Coord. Corporations Coord. Council of Comm. Council Membership Comm. Organizations Labor Unions United Way etc. Coordinating. Committee Mall Conference * Charter Councils Hospitality Hospitality & Tourism Associations Council Hotel Restaurant Transportation Attraction
  • 4. The Traditional View If A “Parent” Exists Before Its Parts most International Decision Authority W. Europe E. Europe Americas Asia Pacific Regions Chapters least
  • 5. Traditional View If Parts Exist Before A “Parent” most Chapter Chapter Chapter Chapter Decision Authority W. Europe Asia Pacific Americas E. Europe Regions International least
  • 6. A “Reshaped” Paradigm Asia International Pacific Americas E. Europe MISSION Region W. Europe Chapter
  • 7. Four Steps In Clarifying Roles, Responsibilities & Authorities With Chapters or Other Units 4. Decide who needs to have what responsibilities and authorities. 3. Decide how to organize to get the work done 2. Decide what work needs to be accomplished. 1. Decide the outcomes to be achieved.
  • 8. A “Reshaped” Paradigm for Meeting Diverse and Changing Program/ Program/ Guidelines for Teams Strategy Strategy in Each “Need” Area: - decision process - decision process - work system • A relatively small team - comprised of - work system - core capabilities - core capabilities individuals with the knowledge, capabilities, - information needs - information needs experience, respect, and competencies to: - Anticipate / show foresight - Analyze available information Need - Develop models / approaches that make Program/ sense Program/ Strategy - Achieve political and persuasive consensus / Strategy commitment - decision process - decision process - work system • Each team will have the responsibility, - work system - core capabilities - core capabilities - information needs influence, and competencies to aggressively: - information needs - Identify opportunities for collaboration Program/ - Convene the collaborators Strategy - Support their efforts - decision process - work system - core capabilities - information needs
  • 9. A Reshaped Paradigm – A Member Centric Model Executive Offices MEMBER Center for Leadership Information Professional Publications Assets Development
  • 10. A Continuum of Basic Non-Profit Organizational Relationships Acquire Merge/Unify One party assumes the assets of another party - Collaborate with or without its Parties combine resources, liabilities, interests and/or interests, decision making authorities. systems and authorities. Cooperate Parties accomplish work together; pool resources and risks on one or more specific initiatives. Parties assign work among themselves on one or more Coordinate initiatives; each initiative is handled independently. Agreed to 3rd party assigns work to each party Compete on one or more initiatives. Battle for the same resource pool or client/customer/member.
  • 11. Key Questions • Has our association implemented any of these new structural models (or others)? • Are any of these ideas worth exploring for all or part of our organization? • Has the implementation been successful? How do we measure success? • Has member and staff leadership communication been successful in engaging and enfranchising all stakeholders in the new approaches?