25% of online Americans visit a social network at least monthly 22% of teenagers check daily Victoria's Secret has more than 250,000 Facebook friends
22% use a wiki at least monthly (p.25)
20% read reviews (p.27)
7% of online Americans use tags (p.29)
Most appreciative of Twitter: Business owners, C-Level or VPs. People at large- or medium-sized companies. People doing business development, marketing or creative work. Least appreciative of Twitter: Non-managers. People at very large or small businesses. Consultants, Salespeople and Engineers. Most appreciative of LinkedIn: C-level and non-managers. At small- or medium-sized businesses. Doing consulting or sales. Least appreciative of LinkedIn: Owners and managers. At large or enterprise companies. In creative or marketing departments.Poll: Business People Say Twitter More Important Than LinkedIn (25 June 2009) http://www.readwriteweb.com/archives/poll_business_people_say_twitter_more_important_th.php http://snipurl.com/kvlki
1382% growth
Twitter.com is a micro-blog platform – similar to a mini social network or blog community. Community is a key word. Twitter users have a profile made of an avatar (or display picture), username, short biography, homepage link and their personal "timeline." Users can change the appearance of their profile by choosing from a gallery of background images and colour schemes, or by uploading their own background image. A timeline is a reverse-chronological listing of the user's "tweets" or "posts" to the service. Each post is a maximum of 140 characters. Posts were initially meant to answer the question "What are you doing?" but are now being used to publish, promote and discuss without limits. Many bloggers make a habit of announcing new blog posts they have written via the service. Many brands post major announcements or accomplishments. Individuals use the service to comment outloud about anything that crosses their mind, and to respond to the comments of others. Twitter users can both follow and be followed. The user's homepage is a reverse-chronological listing of all the posts made by Twitter users that they have chosen to follow. A user's "followers" see all of his or her posts on their own homepage. For example, if I have 22 followers and am following 18 users, 22 receive everything that I post and I receive all the posts of the 18 people I follow.
1382% growth
Interestingly enough, though perhaps not incredibly surprising, is that there does appear to be some differences between the business users of LinkedIn versus more traditional business sites – LinkedIn users tend to be younger, more affluent, hold more responsibility at their employers and are more likely to work in a small company. This could be evidence that a younger generation – one that has used technology for the better part of their professional careers – are actually accelerating in their careers at a faster pace than their older counterparts, perhaps because they’re taking social media more seriously. (NEXT SLIDE)
* Between the two sites, Facebook dominates with an average of 80% of the group using Facebook exclusively. * 25-44 is the sweet spot for Linkedin with the site attracting more than 20% of both groups. These two age groups were also the most likely to be active on both Linkedin and Facebook, with around 12% of both groups showing overlap. * 1+1=900%: While the dramatic growth of the segment of users visiting both sites (as well as the growth in Linkedin exclusive visitors) is partially due to site growth, the 900% growth in the percentage of users visiting both sites seems to indicate that these sites are more complimentary than competitive. With online services like Twitter and Friendfeed continuing to blur the line between casual and business, the ability to use a single site as both a personal and professional networking tool becomes more realistic. But whether the "Poke" will ever make it into a sales strategy is still anyone's guess.Facebook vs. Linkedin - Network, Socialize, Be Professional? (25 June 2009) http://blog.compete.com/2008/07/22/facebook-vs-linkedin-traffic-demographics/ http://snipurl.com/kvp10
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