3. Among National genres Hindi News at # 3
% Genre Share
45
40
39
35
30
25
20
17
15
1
1
1
1
0
0
Nus. News
Eng. Ent
3
Rel.
3
Eng. Mov.
4
Lifestyle
6
5
Info
11
10
Sports
Music
Kids
Hin. News
Hin. Mov.
REG
GEC
0
Hindi News showing a jump of almost 7%
Week was high on National News, Political News & Entertainment News –
PM meeting with Shareef
Lalu Yadav imprisonment for Fodder Scam
Creation of Telangana as 29th state
Assembly elections for 5 states
Source : TAM Period : Wk 40’2013
4. Neck to neck Vs. last year
% Genre Share
6.0
5.6
5.5
5.0
4.0
3.0
2.0
1.0
0.0
Hindi News
Wk 33-40'12
Source : TAM Period : Wk 33-40’13Year : 2012 & 2013
Wk 33-40'13
5. ABP News maintaining its position
% Mkt Share
25%
21%
20%
16%
16%
15%
10%
10%
8%
8%
News 24
NDTV India
5%
0%
Aaj Tak
India TV
ABP News
Wk33-40'13
Source : TAM Period : Wk 33-40’13’13
Z News
6. ABP News neck to neck with Aaj Tak
CS 4+
49
40
46
50
40
39
31
30
30
20
10
Reach in Mn.
Reach in Mn.
50
CS 15+
41
40
38
33
33
26
30
25
IBN 7
NDTV
India
20
10
0
0
Aaj Tak
ABP India TV Z News
News
Source : TAM Period : Wk 33-40’13
IBN 7
NDTV
India
Aaj Tak
ABP
News
India TV Z News
7. ABP News among top 2 in most
of the markets
Market Share %
Source : TAMPeriod : Wk 37-40’2013
8. ABP News performing on
Interviews/discussion genre
Share % within each sub-genre
Genre
News Bulletin
Reviews/Repo
rts
Religious/Dev
otional
Interviews/Port
raits/Discussio
ns
Action/Thriller
Aaj Tak
22%
ABP News
16%
India TV
16%
Z News
12%
29%
8%
35%
1%
18%
0%
34%
5%
13%
46%
30%
25%
12%
3%
5%
16%
Aaj Tak scored high on news bulletins & Action/Thrillers
India TV performing on Reviews/ Reports & Religious & devotional programmes
Source : TAM Period : Wk 40’2013 Analysis : Sub Genre GRPs
10. MCCS maintaining its # 1 position
Wk 33-40'13
25%
24%
23%
20%
18%
15%
15%
13%
10%
7%
5%
0%
MCCS
TV Tday
Zee Net
Wk 33-40'13
Source : TAM Period : Wk 33-40’2013
India TV
Net. 18
Ndtv Net
