Blogging 101: An Introduction to Blogs and Web 2.0 by Mark McLaren of McBuzz Communications LLC. This slideshow is from a presentation addressing the following questions and topics: What is a blog? Why are blogs so popular? How is a blog different from a website? Why businesses love blogs. How blogs are being used today. Why blogs are part of Web 2.0. Why a blog is a prime example of a Web 2.0 tool. What is Web 2.0? What does Web 2.0 mean to your business? Blogs as marketing tools. Other parts of a successful online marketing strategy. What to consider before investing your time and money in a blog. Examples of a typical (WordPress) blog administration interface. Free blog hosts versus paid third-party blog hosting. Steps in successful blog implementation. McBuzz Communications LLC offers social media marketing, website development, search engine optimization, online advertising. Find out more at http://mcbuzz.com

1. Blogging 101 An Introduction to Blogs and Web 2.0 Mark McLaren mcbuzz.com McBuzz offers social media marketing, website development, search engine optimization and online advertising

2. Blogging plays a significant role in most successful online marketing strategies.

4. An early blog post (1997)

7. Blog vs. website

10. Blogs are part of Web 2.0 You can “subscribe” to a blog.

11. What is Web 2.0? Delicious.com

21. Web 2.0 Key to Success: “Network Effects” Value increases as membership and usage increase.

37. Depending on your audience…

38. … a generic blog design may be fine.

46. Thank you! Mark McLaren mcbuzz.com Tel. (209) 962-9119