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The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
SHARE THE ENERGY
 YOU’RE MADE OF
CHAPTER 1
presentation
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
Ok, let’s look at websites.
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
If you’re different, they’ll notice.
If you’re relevant, they’ll pay attention.
CHAPTER 2
 passion
 purpose
 promise
= fast
BRANDING =   Building internal and
             external culture.
Great brands aren’t defined by what they make,
but rather by what they’re made of.
The Architect Brand: Share The Energy You're Made Of
“Do you want to spend the rest of
 your life selling sugared water, or
 do you want to change the world?”
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
Digital Brand Marketing
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
CHAPTER 3
  pursuit
What do the following
 have in common?
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
All immersive experiences...
...that can transform you.
The Architect Brand: Share The Energy You're Made Of
No story, no meaning.
No meaning, no value.
“A secret narrative.”
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
audience
participants
Tell Me, I Forget.
Show Me, I Remember.
Involve Me, I Understand.
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
Branded Utility
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
Brand Software
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
Simple, not simplistic.
Complex, not complicated.
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
“Form and function should be one,
    joined in a spiritual union.”
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
Coherence beats consistency.
Media = owned, earned, bought.
What’s after BRAND?
How about STRAND?
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
SHARE THE ENERGY
 YOU’RE MADE OF
QUESTION
EVERYTHING
The Architect Brand: Share The Energy You're Made Of

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The Architect Brand: Share The Energy You're Made Of