1. Podcasting.
The ultimate ‘how‐to’… and how ‘not’ to.

2. Podcasting.
Twitter me: mcateee
Slides:

3. Sean’s deliverables for today…

4. (PowerPoint)

5. The U.S. podcast
audience hit 18.5 million
in 2007 and is on track to
increase 251 percent to
65 million in 2012…
eMarketer News Release – 02/2008

6. What will the end product
(podcast) look like?

7. Podcasting…in plain English.

8. GOAL:
Use delivery mediums(s)
familiar to your users.
Juice Receiver
iTunes

11. Podcasting…a closer look.

12. Marketing
Production

13. Production
CAPTURE EDIT PUBLISH
AUDIO AUDIO

14. Production
Capture Audio
DIGITAL RECORDER
AUDIO MIXER
(i.e. M‐Audio Microtrac II)

15. Production
Edit Audio

16. Production
Edit Audio
Always edit your audio.

17. Production
Edit Audio
Freebies:
WavePad /MixPad Sound Editor
www.nch.com.au/wavepad
GarageBand II
www.apple.com/ilife/garageband
Audacity
http://audacity.sourceforge.net
Sony Sound Forge Audio Studio (not free)
www.sonycreativesoftware.com

18. Production
Publish Audio
Feeds? XML? Huh?

19. Production
Publish Audio

20. Production
Publish Audio

21. Production
Publish Audio

22. Production
Publish Audio
Don’t get caught up trying to make
your own Control File. XML is
great and all, but take the easy
way out for goodness sake!

23. Production
Publish Audio

24. Marketing
Production

25. Marketing
www.thepeopleschurch.org

26. Marketing
Keep the audio delivery lingo
straight! Podcasting, streaming,
and downloading are all paths to
same content.

27. Marketing
MP3 - Streaming
http://flash‐mp3‐player.net

28. Marketing
MP3 - Downloading

29. Marketing
www.lhc.org

30. Marketing
Accessibility is key. Remove
barriers everywhere possible.

31. Marketing
www.northpoint.org

32. Marketing
Educate your users. FAQ’s,
podcast descriptions, and
instructions are vital to a good
user experience.

33. Marketing
Offer multiple paths to the
content.

34. Marketing
Look to other churches for best
practices.

35. Extras….posing to iTunes

36. Extras….burning your feed.
www.feedburner.com

37. Look to other churches
for best practices.

38. Questions?