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@mbloomstein | #IAS13 60
© 2013
Message architecture
Engaged and curious
• Creating knowledge by supporting rigorous scientific research
and disseminating information
• Driving the public discussion to promote stewardship
• Comprehensive in questions, open-minded in answers
Welcoming
• Accessible“for ages 5 – 95”
• Relevant, tailored
Applicable and relevant
• Practical; engaged & empathizing with the community
• Immediate, cutting-edge, and “in touch”
Innovative
• Ends > means in research, development, and engagement

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