Quiterian provides a customer analytics platform for marketing service providers (MSPs) to help them gain productivity, differentiate themselves, and work more agilely. The platform integrates all aspects of data management, analytics, and campaign management in a single system. This reduces complexity, costs, and dependencies compared to using multiple point solutions. Key benefits for MSPs include faster response times, higher productivity with less staff, and opportunities for new services and revenue. Next steps may include further discussions, a technical or market validation, signing a contract, or migrating some clients to the Quiterian platform.

1. The Next Great Opportunity in Analytics
Marketing Service Providers (MKT Agencies)
April 2012

2. Quiterian provides the right Customer Analytic Platform for MSPs
INTRODUCTION TO QUITERIAN

3. Introduction
• Founded in 2003 in Barcelona
• We help leading organizations to increase revenue and improve efficiency
• Analytic Business Solutions (eCommerce, Telecom, Health, FS, Retail, Government, …)
• www.quite4me.com Customer Analytc Platform
European Headquarters US Headquarters
Barcelona Miami, FL
European offices North America Offices
Madrid Los Angeles, CA
Sevilla México DF, México
Valencia
Lisboa Asia – Pacific
Singapore 50+ Business Partners Worldwide
QUITERIAN mentioned in 'Quiterian Analytics provides data discovery tools with predictive
‘s Magic Quadrant analytics, and allows business analysts to conduct 'visual data
for BI Platforms 2012 mining' without relying on the specialized skills of a data scientist‘.

4. 120+ Industry leader as customers

5. Quiterian provides the right Customer Analytic Platform for MSPs
QUITERIAN PLAFTORM FOR
MARKETING SERVICE PROVIDERS

6. Marketing Service Providers (MSPs)
Marketing service providers (MSPs) supply professional
services, system integration, creative services, third-party data,
and application service provider (ASP) and hosted solutions for
marketing organizations.
MSPs' competencies include customer data integration (CDI),
data quality and "deduping," database marketing, prospecting,
campaign management, marketing resource management
(MRM), customer analytics, e-marketing and advertising.
Competencies range from technology hosting to full business
process outsourcing.

7. Marketing activities landscape

8. Marketing activities landscape
eMailing Provider
Direct Marketing
Creative Agencies
Agencies
Social Media Call Centers
Web Services
List owners
/ brokers
Production/Fulfillment
Services
Consultancies

9. Marketing Service Provider
MSP typically offer a broad range of
marketing database, communications and
execution capabilities. Their core services
include the building, managing and enhancing
of clients’ customer databases, which can be
made up of millions of customers across
multiple geographies.
Often the ultimate aim is building a single
customer view for marketing. MSPs work
with their clients to show them how to apply
analytics to their databases, to then build
targeted relevant campaigns, identify new
markets or product opportunities and plan
the customer life cycle through multiple
interactions.
Traditionally, MSPs and database marketers
have conducted database marketing and list
and data sales by using a mix of various tools
from different vendors, or in-house solutions
built and maintained by themselves.

10. MSP – Digital Marketing example

11. Quiterian in the MSP value chain
Client MSP
Data
 CRM / ERP
 Web
Solutions
 eCommerce
Needs  Cards
Data Management
• Engineering
Acquisition  eMobile • Enrichment
 Social • Validation / Audit
Retention • Cleaning
 3th party data
Loyalty Analytics & Consultancy
 …/…
• Customer Analytics
Up-selling • Web analytics
Actions
• Campaign Analytics
Cross-selling  Direct marketing • Data Mining
campaigns
• Segmentations
 Digital marketing
Campaign Management
+ Revenue  Social media
• Selections
 Mass media
- Costs • Planning
 Permission • Administration
marketing
• Processing
 Incentive
programs
 .../...

12. Quiterian in the MSP offering
Analysis & Data Database Campaign List Sales
Consultancy Enhancement Management Management
Data & Data Off-site/ Planning Own
Process Engineering Off-line
Audit
Off-site/ Selection Client’s
Exploration Data Online
Hygiene
Execution Pooled
Customer On-site
Analysis Data
Enrichment Tracking/m
easuring
Other
Analysis
Reporting

13. Quiterian in the MSP offering
-Value analysis
-Lifecycle analysis
-Data profiling
Analysis & -Segmentation & profiling
-Data auditing/validation
Consultancy -Acquisition analysis
-Data/process mapping
-Development analysis
-Process workshops
-Retention analysis
Data &
Process -Win-back analysis
Audit -Data visualisation -Communication optimisation
-Ad hoc query/analysis & -Cluster/segment analysis
pattern identification -Predictive modelling
Exploration
-Exploratory workshops -Basket analysis
-Web analytics
Customer
Analysis
-Fraud analysis -Dashboard
Other -Campaign analysis -Regular/standard
Analysis -Channel analysis -Specific, e.g. profiling
-Product analysis -Interactive
Reporting -Micro-marketing analysis

14. Quiterian in the MSP offering
-General ETL
-DW/Mart build
Data
-For specific tasks
Enhancement
-Data consolidation
-Solutions design
Data
Engineering
-De-duplication/matching
-Suppression
Data
-Treatment (e.g. missing
Hygiene
values)
Data
Enrichment 3rd party:
-Geo-demographic
-Demographic
-Attitudinal
-Behavioural

15. Quiterian in the MSP offering
-Requirements definition
-Database design & build
-Applications design & build
Database
Management
-System implementation
-Update processing
-Systems administration
Off-site/
Off-line
Off-site/ -Remote access
Online -Systems support
On-site
-Remote systems
support/maintenance
-Remote database updates

16. Quiterian in the MSP offering
Campaign -Segmenting and counting
Management -Cost/benefit analysis
-Scheduling/resource planning
Planning
-Creating selections
Selection -Co-ordinating/de-duping
selections
Execution
-Scheduling campaigns
Tracking/m -Generating data
easuring -Fulfilment
-Recording history
-Capturing/inferring responses
-Campaign analysis and reporting

17. Quiterian in the MSP offering
List Sales
-Database design,
implementation & update
-Counts
Own -Selections
-Outputting
Client’s -Recording
-List stats
-Matching
Pooled
-Profiling
-Modelling

18. Customer Analytics Platform for MSPs
100% Integrated - 100% Productivity - 100% web – 100% customer behavior
Social Media Identify
Patterns,
Predict
Web customer
behaviour
CRM Attract
Smart
segmentations,
ERP effective
campaigns
Campaigns
Retain
Profile, Most
eMailing profitable
customers.
Churn prediction
Demographics
QUITE Easy, QUITE Fast, QUITE Smart

19. Customer Analytics Platform for MSPs
Less complexity - Less dependency – Less costs
Data Sources MSP’s Private Cloud
Exploration, Audit, Clean, Enrichment
Analytic Engine Fast Count &
Large Data Volume Segmentation
Connectors w/
Dynamic Analysis, Predictive, Insights
Most popular
Data Sources
Campaign
Workflow
Reporting & Dashboard
Monitor, Alerts
i-Workflow
Processes Automation
Campaign
Execution &
Feedback
Clients

20. Key Differentiations
• All in one: ETL, Analytic DB, Data Cleansing, Data
Discovering, Visual Data Mining, Reporting, Dashboard,
Segmentation, Mobile access, Campaign workflow,
integration with eMailing, Web, Ads, Campaign Apps, etc
• Quick set up of an analytic environment, quick wins
• Very fast response to any customer requirement
• Integration On Line + Off Line, internal and external data
• Large data volume at very high performance
• No dependency on IT / miners
• Security and confidentiality (personal data protection)
• 100% web (easy access for Clients)
• Business Model: Opex, aligned with Agency’s revenue

21. Value Proposition
EASY AND POWERFUL DATA INTEGRATION
ALL THE MSP OFFERING IN ONE SINGLE PLATFORM
EXTRA CAPABILITIES:
SOCIAL, WEB, DATA CONNECTORS
VELOCITY EXECUTING
BIG DATA
IT AND TASK FORCE SIMPLIFICATION
QUICK RESULTS

22. Analysts and clients are saying …
• "Today, where many decisions are made on the basis of the action taken on the same day, it is
essential to access fast, secure and easy to the information, regardless of volume. Pentasoft, as
a consultant for marketing cloud computing, tries to implement marketing decision actions,
analyze real-time development and outcome of these thanks to Quiterian, and feeds back the
model based on results. This whole process, done in the shortest time, is highly valued in
marketing. This is our added value“ Antonio Tena – Managing Partner and Co-Founder –
Pentasoft
• “BI workflow is Quiterian’s “core capability”, since it focuses “on customer and marketing
analytics where workflow is especially important. Every process involves getting raw data,
integrating and cleansing it, running the data against certain rules to come up with
segmentation and scoring, and inserting data into marketing campaigns and other downstream
applications” Boris Evelson – Principal Analyst – Forrester Research
• “With Quiterian we have cut the time spent on mapping out and managing campaigns by 20%”
Eduardo Villanueva - Business Intelligence Director - Air Miles
• "Quiterian Analytics... Effectively a large-scale data discovery offering, its core value proposition
is easing the use of data mining and statistical analysis, and thus making these capabilities more
broadly available...“ Magic Quadrant BI Platforms 2011 - Gartner

23. Quiterian provides the right Customer Analytic Platform for MSPs
BUSINESS MODEL
ENGAGEMENT

24. Business Model – Shared Success
1. Customer to contract Agency’ services
2. Agency to contract Quiterian platform on a subscription basis
and on customer by customer basis
3. Agency to use www.quite4me.com or to install Quiterian
platform on its own facilities or at Customer’ premise
4. Agency’ staff to use Quiterian platform for that customer and
to provide rapid and accessible outcomes and deliverables
5. Customer to access though web / mobile to their data and
analysis into Quiterian platform

25. Benefits
FASTER RESPONSE TO CLIENT’S REQUIREMENTS
HIGHER PRODUCTIVITY, LESS COMPLEXITY
OPERATING COSTS REDUCTION
MORE SERVICES =
MORE REVENUE
HIGHER PROFITABILITY

26. Next Steps?
1. Do you want to be gain productivity?
2. Differentiation?
3. More agility?
Let’s talk and explore the benefits …

27. Next Steps?
 More information?  Agreement – signing contratct  Training – In house
 Prices  Press note, Web links  Migrating first clients
 Product info  Customers to be in Quiterian  Support
 Contract
 Technical validation?
 Market validation?
 NDA?

28. Thank You!
Thanks!!
Quiterian helps companies to be more competitive …
Analytics
Analysis is an
is an Attitude
attitude
info@quiterian.com