Overview of Brand Learning, marketing specialist for building best in class capabilities and transformation in marketing organizations.

2. BRAND LEARNING – Who are we?
• Leading international specialists in marketing capability development
• Our team of over 100 directors, consultants and support staff offer leading-
edge thinking and practical expertise in this field across the globe
• Expertise and hands-on experience across an extensive range of diverse
industry sectors –both B2C and B2B
• Office locations in London and the United States
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3. Our Mission
Our passion is to transform the marketing
Our passion is to transform the marketing
capabilities and commercial performance of
capabilities and commercial performance of
people, teams and organizations across the world
people, teams and organizations across the world
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4. Our Vision
To be the leading global specialists in
To be the leading global specialists in
building marketing excellence
building marketing excellence
Winning the trust and respect
Winning the trust and respect Engaging the hearts and
Engaging the hearts and
of world-class clients
of world-class clients minds of outstanding people
minds of outstanding people
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5. We are proud of our world-class clients
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6. Together we share some core beliefs…
• Customer-centric marketing and powerful
brands drive sustainable, profitable
business growth
• People and organisations can learn how to
excel at customer-centric marketing
• Investment in building marketing
excellence will help companies to deliver
superior business performance
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7. A holistic approach to capability development
• We help deliver tangible
improvements in marketing
capabilities and performance
• By helping clients prioritise,
integrate and leverage all
the core drivers of marketing
capability development
• We help enable organizations
and the people within them
to excel at customer-centric
marketing to help drive
demand-led growth and
thereby shareholder value.
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8. We cover the full range of marketing skill areas
Strategic Brand Campaign
Development
Insight
Development • We provide support across
the complete range of
‘functional’ marketing skills
Marketing Marketing
Efficiency and Planning Innovation
Effectiveness
• As well as offering
interpersonal skill support
Channel Shopper e.g.
Proposition
Marketing Marketing
Development
- Marketing Leadership
- Financial Acumen
Segmentation Digital Activity
and Positioning Marketing Generation - Creativity
- Agency Management
- Influencing Skills
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9. We build and embed skills in over 56 countries
• Office location
• Consultant locations
• Project coverage
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10. Typically clients come to us in the following ways
We want to solve a
We want to put specific business issue or
customers at the heart address a known
of our business marketing skill gap
We want to get or stay
ahead of the game and
to pioneer new thinking We want to grow and
to build marketing edge develop our marketing
talent
We want to establish a
common way of marketing
with shared processes and
tools
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11. We use a rigorous thinking approach
The definition of marketing The development of the
capability development needs required program content
and the creation and building blocks across
of an aligned all the key drivers of
Marketing Capability marketing capability
Strategy & Plan
The inspiring execution of a
blend of activities to embed
changes in the attitudes,
marketing skills and
behaviours of people, teams
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12. We understand the drivers of Learning Success
8. Completing the Loop 1. Going Beyond the Learner
Follow up and review to asses Stakeholder engagement & Line
and, if needed, help adjust performance Manager alignment
2. Relevance
7. Application The ‘value’ of our interventions
Practical support to be practiced both to the individual, their role and
during the learning intervention culture are clear
and back at work
6. Participation 3. Engaging
Encouraging active ownership Multi-sensory, using a variety
by the learner including self-discovery of methods and modes for
and also interaction with others holistic connection
5. Time 4. Right Time, Right Place,
Effective Learning requires more than a single Right Format
Intervention. Time is always dedicated to The content and channel driven by
priming, practice, reflection and reinforcement most effective business & personal
context
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© BRAND LEARNING Source: The Accelerated Learning Handbook and Brand Learning Partners

13. We focus on key elements of World Class
Marketing
Strategic Compelling Commercial
Clarity Brands Edge
Customer Loved
Brands
Clear Portfolio & Innovative Collaborative
Segmentations Value Channel
Propositions Management
Customer Led Engaging Customer Evaluation driving
Strategy Experience Effectiveness
Leveraging Insights
Motivated Team
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14. We Facilitated Marketing Solutions
• A way to reach practical
solutions and build
capabilities together e.g. to
develop a marketing plan at the
same time as building
marketing planning skills
• Our expert marketing
facilitators can also help you to
embed new marketing
processes and tools and provide
‘Train-the-Coach’ support
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15. Our programs deliver tangible changes
Level 4: Business Performance
What IMPACT do you want to have on the business?
Level 3: Behaviour
What do you want people to DO after the program?
Level 2: Learning
What do you want people to KNOW after the program?
Level 1: Reaction
What do you want people to THINK and FEEL immediately afterwards?
Source: Kirkpatrick’s 4 Levels of Evaluation
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16. In Summary – why choose BRAND LEARNING?
• Leading international
specialists in Marketing
Capability Development
• High calibre people who work
in an inclusive spirit of
partnership
• We engage and connect with
the specific needs of each
client
• Inspiring tangible change
though our rigorous 3D
approach
• Innovative offers and
international scale and reach
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17. Next Steps
• We are delighted to have been given
the opportunity to share our
credentials with you.
• And would value the opportunity to
understand more about your needs to
see if and where we might be able to
support you
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21. A Passion for Marketing Transformation
Publication by Wiley, The Growth
Drivers – The Definitive Guide to
Transforming Marketing
Capabilities, co-authored by Brand
Learning’s founders, Andy Bird and
Mhairi McEwan.
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22. Greg French – Senior U.S. Marketing Consultant
201-248-3187
www.brandlearning.com
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Wheel™” (the “Marks”).) No rights, of ownership or otherwise, are hereby granted in or to the Marks; which may not be used or reproduced
without the prior written consent of The Brand Learning Partners Limited.
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any reproduction or other use of the Third Party Materials and nothing in this presentation grants or implies any grant of any such rights on the
part of The Brand Learning Partners Ltd.
© The Brand Learning Partners Limited, 2009.
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