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Potential of regional Sellers in Amazon India and Summer Internship project

This presentation deals with the potential of regional sellers around Amazon India platform ,Legal aspects of becoming online seller.It also closely chalks around the potential of Ecommerce Sellers around Kolkata and adjoining areas.

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Potential of regional Sellers in Amazon India and Summer Internship project

  1. 1. SUMMER INTERNSHIP PROJECT POTENTIAL OF REGIONAL SELLERS IN SELLING ONLINE SARADINDU MONDAL (CALCUTTA BUSINESS SCHOOL) 1
  2. 2. The objective of the internship project Campaign to reach out to SMB’s at Kolkata To have one on one interaction to potential sellers at their business place To get them on boarded on the digital market place of Amazon India SARADINDU MONDAL (CALCUTTA BUSINESS SCHOOL) 2
  3. 3. REGIONAL FIELD WORK SARADINDU MONDAL (CALCUTTA BUSINESS SCHOOL) 3
  4. 4. About the Company Prione is an amazon affiliate company (51:49 joint venture between catamaran ventures and Amazon Asia Inc.) It is an unlisted private company incorporated on 16th October,2012 with a paid of capital of 35600 Lakhs INR. The company has 5 key management personnel as Directors and its last AGM is reported on 12th May,2014 The key personnel are -Company Data SARADINDU MONDAL (CALCUTTA BUSINESS SCHOOL) 4
  5. 5. Services offered under Prione Provides a digital marketplace to SMB’s and acting as third party service provider of Amazon.in To help them sell online and elaborate their business in the national domain Provide FBA to speed up the inventory process with increased visibility and hassle-free delivery It provides all round services to sellers like photoshoot, online cataloguing, etc. 24*7 backend support services to sellers online. SARADINDU MONDAL (CALCUTTA BUSINESS SCHOOL) 5
  6. 6. Who is an online seller?  A seller is a company or individual (merchant) that purchases or produces goods or services with the intention of selling them rather than consuming or using them  Basically seller is an individual or entity that exchanges any type of good or service in return for payment online. SARADINDU MONDAL (CALCUTTA BUSINESS SCHOOL) 6
  7. 7. The outline of Amazon India THE SITE LAYOUT THE SELLING PANEL SARADINDU MONDAL (CALCUTTA BUSINESS SCHOOL) 7
  8. 8. Legal documents to become an Amazon online seller Register a business entity as Proprietorship firm, LLP firm or a Pvt. Ltd. Company Open a bank account in the name of the business Obtain Vat/CST/TIN from the state tax authorities Complete the registration process and make account Active. SARADINDU MONDAL (CALCUTTA BUSINESS SCHOOL) 8
  9. 9. ROLESAND RESPONSIBILITIES To understand products and services offered by Amazon. To help define seller base and industry verticals To understand valuable sellers of the platform To promote long term relationships with retailers Own and manage portfolio of sellers To track and monitor sales and performance of sellers SARADINDU MONDAL (CALCUTTA BUSINESS SCHOOL) 9
  10. 10. THE FIELD WORKSHEET SARADINDU MONDAL (CALCUTTA BUSINESS SCHOOL) 10
  11. 11. ReviewofAmazonIndia Services Marketplace AmazonIndia SubscriptionFee INR499per/month& none forFBA Pricing Listingfee none Paymentgatewayfee INR10/transaction Commision(dependsonproductcategory) 5%-15%(dependsondifferentcattegories) Self shipping  Shipping Shippingprovided  Use Fulfillmentby Amazon(FBA) Costof shipping Rs. 40-45per500gmplus1% of itemvalue Packagingprovided only forFBA handledby Amazon Packaging Costof packaging NA Payoutperiod Shipmentconfirmationfromsellerr+ sevendaysappx. Size of marketplace 10,000sellersand2Corerproductslisting SARADINDU MONDAL (CALCUTTA BUSINESS SCHOOL) 11
  12. 12. SARADINDU MONDAL (CALCUTTA BUSINESS SCHOOL) 12
  13. 13. Competitive Rivalry Medium to low (EBay) Threat of new entrants- Medium Bargaining power of buyers-low Threat of substitutes- low Bargaining power of suppliers- low SARADINDU MONDAL (CALCUTTA BUSINESS SCHOOL) 13
  14. 14. Potential of online sellers in Kolkata The profit margin is quite less as compared to offline retails sales but the high business volumes makes it profitable Being the oldest capital city of India blessed with both Traditional and modern sellers State of the art products are being sold here at the streets of Kolkata Including places Gariahat, Hatibagan, Camac street,Ho Chin-Min Sarani, Barabazaar, etc. Kolkata is considered as the Eastern trade gate of India Kolkata being a port connected city and international airport promotes trade avoiding middleman. ………………………………………contd. SARADINDU MONDAL (CALCUTTA BUSINESS SCHOOL) 14
  15. 15. The business domain of Kolkata Calcutta Book fair, Handloom expo, poush mela, Lexpo Fair, Crafts bazaar etc. -Business house The periodic and regular trade shows at Ice-Skating rink demonstrates B-potential. Local The great city where bargaining is not just a tactic but a tradition due to easy product sourcing. College Street- The one stop differentiated open book mall. College street Unorganized retail markets surrounding the business places of Kolkata Unorganized market Saree and Books – The tax-free section of Indian Govt. is a huge competitive sourced market. SARADINDU MONDAL (CALCUTTA BUSINESS SCHOOL) 15
  16. 16. My project findings Unawareness and lesser knowledge. Excessive offline competition. Technical incompetency. Lack of formal education. Online selling is time-consuming-A Pseudo Myth. Difficulties in meeting demands offline and inventory problems. Inefficiency to diversify. Unavailability of B-legal documents(VAT/CST/TIN) SARADINDU MONDAL (CALCUTTA BUSINESS SCHOOL) 16
  17. 17. Recommendations ⃝ Logistics and supply system. ⃝ Large cash based transactions. ⃝ Payment System. ⃝ Market size. ⃝ Neutralize the online fear. SARADINDU MONDAL (CALCUTTA BUSINESS SCHOOL) 17
  18. 18. Amazon-The Indian Way SARADINDU MONDAL (CALCUTTA BUSINESS SCHOOL) 18
  19. 19. SARADINDU MONDAL (CALCUTTA BUSINESS SCHOOL) 19

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