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©	REDtone	IOT	2015
ISSUES AND CHALLENGES OF
DEPLOYING A SMART CITIZEN
ENGAGEMENT SOLUTION
Dr. Mazlan Abbas
CEO - REDtone IOT Sdn Bhd
Email: mazlan.abbas@redtone.com
©	REDtone	IOT	2015
OF THE WORLD’S POPULATION
LIVES IN CITIES IN 1900
LIVE IN CITIES
TODAY
ARE ESTIMATED TO LIVE IN CITIES
IN 2050
10%
53%
73%
©	REDtone	IOT	2015
HOW BIG IS THE IOT
MARKET?
By 2016 Gartner predicts 6.4 billion devices will be connected to the internet --
and 5.5 million new 'things' will join them each day.
63 devices connected every second
©	REDtone	IOT	2015
TIPPING POINT
©	REDtone	IOT	2015
10/90 RULE
The Last 100 meter
connectivity
The “last 100 meters” represent > 90% potential number of connections
Today, the devices used in the “last 100 meters” are typically not connected. The wide-area
network is to a larger extent connected e.g. through smartphones, home routers (e.g. ADSL
routers) and GSM / 3G / 4G Routers.
Still DisconnectedConnected World
©	REDtone	IOT	2015
• By 2017, more than
1/3 of world’s
population will own
smartphones
• 2.6 Billion smartphone
users
©	REDtone	IOT	2015
THE 4 STAGES OF IOT MATURITY
Monitor Autonomous
OptimizeControl
©	REDtone	IOT	2015
IOT BENEFITS
Improve
Efficiency
Reduce
Costs
Create
Innovative
Products
New
Revenue
Streams
©	REDtone	IOT	2015
DATA OWNERSHIPS
Personal /
Household
Private
Public Commercial Sensor
Data Provider
©	REDtone	IOT	2015
Home Health Transport OfficeWaste
WHAT-IF – WE CAN DO DATA BLENDING
Creating New Compound Applications
©	REDtone	IOT	2015
MAKING SENSE OF DATA … BUT WHAT CITY
DATA?
THE GOLD RUSH
©	REDtone	IOT	2015
Wisdom
Knowledge
Information
Data
More
Important
Less
Important
Evaluated understanding
Appreciation of
Answers to questions.
Symbols
Understanding
Answers to
questions
WHO
WHY
HOW
WHAT
WHERE WHEN
VALUE IS CREATED BY MAKING SENSE OF DATA
VALUE PYRAMID
©	REDtone	IOT	2015
Wisdom
Knowledge
Information
Data
More
Important
Less
Important
N/A
12-inch, 8mm etc
Understanding
EXAMPLE – FLOOD MONITORING
What is the water level in the river?
When does the river swell up?
Where is the location of water rise?
Who controls the water dam?
How to control the water level?
How fast is the water rising?
Why is the water rising?
Who Benefits? - Citizens / Emergency Centers / Environmental
©	REDtone	IOT	2015
Security and Privacy of
data
Managing vast
amounts of data
Fragmented industry
Finding the right
business model
WHAT ARE THE BUSINESS CHALLENGES
©	REDtone	IOT	2015
WHAT’S YOUR CITY’S INDICATOR?
©	REDtone	IOT	2015
©	REDtone	IOT	2015
©	REDtone	IOT	2015
Single Infrastructure • Multiple Usage
BENEFITS OF SENSING-AS-A-SERVICE
Harnessing
the Creativity
Rapid Deployment
Sustainable
Business Model
Assisting Scientific
Community
IOT
Cloud
©	REDtone	IOT	2015
OUR NEXT SMART CITY SOLUTIONS
HOW DO WE BUILD AND PLAN
©	REDtone	IOT	2015
BUILDING 3 TYPES OF CITIES
ROI-driven
Carbon-driven
Vanity-driven
©	REDtone	IOT	2015
BUILDING TRUST
Citizens encounter good customer service across government
channels
We are very
Citizen-Focused
Housing
Authority
©	REDtone	IOT	2015
CROWDSENSING
GETTING INSIGHTS FROM
PEOPLE AS THE “SENSORS”
©	REDtone	IOT	2015
SMARTPHONE AS “SENSING ASSISTANT”
Sensors:
① Camera – “Eyes”
② Audio – “Ears”
③ Accelerometer –
“Speed”
④ GPS – “Location”
⑤ Gyroscope –
“Movement”
⑥ Compass –
“Direction”
⑦ Proximity –
“Closeness”
⑧ Ambient light –
“Eyes”
⑨ Others…
©	REDtone	IOT	2015
BE THE EYES OF THE CITY
REPORT TO THE CITY COUNCILS
©	REDtone	IOT	2015
LET ALL CITIZENS BE THE CITY’S “EYES”
©	REDtone	IOT	2015
SAVES TIME TO REPORT
A PICTURE IS WORTH A 1000 WORDS
©	REDtone	IOT	2015
REPORT AN ISSUE
BUT NOT FEEL LIKE A COMPLAINT
©	REDtone	IOT	2015
CITIACT
APP FOR ACTION, NOT TALKING
©	REDtone	IOT	2015
MOBILE
APPLICATION
CROWDSOURCING APP
©	REDtone	IOT	2015
SENSE YOUR ROADS
©	REDtone	IOT	2015
BETTER PLANNING • BETTER RESOURCE
©	REDtone	IOT	2015
DRAINAGE ISSUES – CAUSE OF FLASH FLOOD?
©	REDtone	IOT	2015
CORRELATE SEVERAL DATASETS
Examples
• Relationship between Dengue Cases with drainage issues, mosquito larvae, weather
• Relationship between Leptospirosis (Penyakit Kencing Tikus) with unattended garbage, weather,
etc
©	REDtone	IOT	2015
BEYOND CITIZEN ENGAGEMENT
BUILDING SMART CITIES
©	REDtone	IOT	2015
Smart Parking Smart Waste
Management
Smart Street Light Smart
Transportation
Open Data Parking Garbage
Collection Lighting
Public
Transport Smartphone
Users
Smart City
Hub
Social Media
IOT
Applications
Sensor
Data
Users
CitiAct
©	REDtone	IOT	2015
CHANGES IN THE LAW DO NOT ADAPT AS QUICKLY AS
TECHNOLOGY CHANGES BEHAVIOR
The law says, once a pothole is reported, the city is responsible for any
damage a car experiences — once it’s officially reported.
©	REDtone	IOT	2015
CITIES THINK LIKE A STARTUP
LITTLE WINS • BIG IMPACT
©	REDtone	IOT	2015
CHALLENGES OF DEPLOYING CITIZEN ENGAGEMENT
• Vision
• Attitude – transparency,
more work, customer-
focused
• Budget
• Legacy systems – too
many, need integration
• Different workflow
• Political
• Citizen confidence
©	REDtone	IOT	2015
SMART CITY BUSINESS MODELS
PICK YOUR CHOICE
©	REDtone	IOT	2015
BUILD OWN OPERATE (BOO)
• The	operation	and	maintenance	of	
the	services	is	fully	under	the	
planner’s	control	
• The	smart	city	planner	
independently	 builds	the	city	
infrastructure	and	delivers	smart	city	
services.	
CITY	PLANNERS CITY	OPERATIONS
©	REDtone	IOT	2015
BUILD OPERATE TRANSFER (BOT)
• After	completion	the	operation	is	
handover	to	the	smart	city	planner.
• The	smart	city	planner	appoints	a	
trusted	partner	to	build	the	city	
infrastructure	and	provide	smart	city	
services	for	a	particular	area	within	a	
time	period.	
CITY	PLANNERS CITY	OPERATIONS
3rd PARTY
©	REDtone	IOT	2015
BUILD OPERATE MANAGE (BOM)
• The	partner	operates	and	manages	
the	smart	city	services.	
• The	city	planner	has	no	role	
further.	Most	of	the	public-private	
partnerships	are	build	on	this	
model.
• The	smart	city	planner	appoints	a	
trusted	partner	to	develop	city	
infrastructure	and	services.	
CITY	PLANNERS CITY	OPERATIONS
3rd PARTY
©	REDtone	IOT	2015
OPEN BUSINESS MODEL (OBM)
• The	city	planner	is	however	will	
impose	some	regulatory	
obligations.
• The	city	planner	allows	any	qualified	
company	or	business	organization	to	
build	city	infrastructure	and	provide	
city	services.	
CITY	PLANNERS CITY	OPERATIONS
QUALIFIED		
COMPANY
©	REDtone	IOT	2015
RECOMMENDATION
• Educate key decision makers and build
support.
• Use success stories from other cities and
vendor ROI and other performance
metrics to make the business case.
• Aim for investment in discrete point
solutions as pilots.
• Find key private sector and university
partners.
©	REDtone	IOT	2015
CITIES ARE COMPLICATED
• They are managed by multiple
authorities and commercial
parties.
• They evolve constantly, reacting
to the needs of their inhabitants.
©	REDtone	IOT	2015
ONE MODEL ISN’T GOING TO FIT EVERY CITY
Negotiation
Integration
Iteration
Political	leaders
Health	services
Civil	servants
Service	providers
Technology	companies
Citizens
Property	owners
Police	forces
Retrofitting	technology,	processes	and	partnerships	to	an	existing,	evolved	
organic	environment.
©	REDtone	IOT	2015
THANK YOU
@REDtoneIOTREDtoneIOT
• EMAIL: mazlan.abbas@redtone.com
• TWITTER: @mazlan_abbas
• FACEBOOK: www.facebook.com/drmazlanabbas
• LINKEDIN: my.linkedin.com/in/mazlan/
• SLIDESHARE: www.slideshare.net/mazlan1
• ABOUT ME: about.me/mazlan.abbas

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