Innovation Challenges in the Wireless Broadband Eco-System
Unlike invention, which usually requires
a flash of inspiration, innovation is a process of coordinated activities that, when linked with identified opportunities, generates new value for the organisation and the customer.
Country 2008-2009 Rank Country 2009-2010
Rank USA 5.28 1 Iceland 4.86 1 Germany 4.99 2 Sweden 4.85 2 UK 4.84 3 Hong Kong 4.83 3 Sweden 4.82 4 Switzerland 4.82 4 Singapore 4.81 5 Denmark 4.72 5 South Korea 4.73 6 Finland 4.66 6 Switzerland 4.73 7 Singapore 4.65 7 Denmark 4.69 8 Netherlands 4.62 8 Japan 4.65 9 New Zealand 4.60 9 Netherlands 4.64 10 Norway 4.59 10 Canada 4.63 11 USA 4.57 11 Hong Kong 4.59 12 Canada 4.55 12 Finland 4.57 13 Japan 4.50 13 … … … … … … Malaysia 4.06 25 Malaysia 3.77 28
Devices/Users Gbytes Mobile Internet Capacity
1,000,000 Mobile 14 Capacity Internet Demand 100,000 12 Desktop 10,000 Internet 10 1000 PC 10B+ 8 Connected +1B Devices 100 Minicomputer 6 Capacity +100M Supply 10 Mainframe 4 +10M 1 2 +1M 0 1960 1970 1980 1990 2000 2010 2020 2010 2011 2012 2013 2014 2015 2016 Source: Morgan Stanley Mobile Internet Report Dec ‘09 Source: Rysavy Research Feb;10
Subscribers (MM) First 20 Quarters
Since Launch 100 80 Mobile Internet 60 40 Desktop Internet 20 0 Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch Note AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Source: Morgan Stanley Research Estimates, April 2010
Global Mobile vs. Desktop Internet
User Projection, 2007 – 2015E Internet Users(MM) 2,000 1,600 Desktop Internet Users 1,200 Mobile Internet Users 800 400 0 2007E 2008E 2009E 2010E 2011E 2012E 2013E 2014E 2015E Source: Morgan Stanley Research Estimates, April 2010
Beyond email. Beyond voice 10GB
600 Average data usage per month Concurrent users per site 548GB Highest user consumption record in 1 month Over 57% 1,700TB Rich Media activities on P1’s network Average monthly network traffic [SOURCE: Michael Lai Keynote Speech, WiMAX Forum SEA Regional Focus Conference 2010]
AT&T's iPhone Mess KDDI Confirms
LTE Migration Plan The iPhone has swamped AT&T's But Will Use WiMAX and WIFI too KDDI’s President and Chairman, Tadashi data network and sparked a Onodera stated at GSMA Mobile Asia Congress consumer rebellion. 2010. TeleGeography Comms Update Cover Story Wed, 17 Nov 2010 February 3, 2010 A Network Optimized for Mobile Voice LTE will not be sufficient to cope with such Cannot Handle High Numbers of Mobile huge data demands so we also need to use Internet Users other technologies such as WiMAX and WiFi Traffic Equivalents* 1 Laptop= 15 Smartphones = 450 Voice Handsets [ Source: Cisco, 2009]
Android Market Windows App Store
Marketplace Verizon Media Blackberry App Store World Mobile Telus Mobility App Store App Stores Ovi Store - Nokia PlayNow Arena – Symbian Apps Sony Ericsson Samsung App PocketGear App Store Store
Exceeds 2 Billion views a
day. Nearly double the prime-time audience of all 3 major U.S. broadcast networks combines 24 hours of video uploaded every minute Average person spends 15 minutes a day on YouTube More video uploaded to YouTube in 60 days than all 3 major US networks created in 60 years Hundreds of Millions of videos watched every month on mobile devices The YouTube is embedded across 10s of Millions of Website
Net Traffic Exponential Growth! 1%
Rule (Internet Culture) One will create content, 10 will "interact" with it (commenting or offering improvements) and the other 89 will just view it. 90-9-1 Principle 1% of people create content, 9% edit or modify that content, and 90% view the content without contributing. [Sysomos analyzed over 2.5 million YouTube videos that were embedded in blog posts between July and December 2009.]
1 All services executed in
the Cloud 1. Ecosystem. Government Data 2. 2 Government Data Aggregation across Ministries. 3. 3 Dashboarding Reports for easy review. 2 4. Intelligent Services Delivery Platform for 4 quick public dissemination. 5. 5 Tablet/Slate machines for easy technology adoption. 5 Tablet for 5 Government 1 Secured Information Aggregation 4 Information 3 Presentation Trademarks shown belongs to respective owner 29
Revenue growth Late Majority, Conser
Early vatives Majority, Pragma tists Early Laggards, Sceptic Adopters, Vision s aires Lead Users, Innovators LU EA EM LM La Time The Chasm Crack 2 Crack 1 Crack 3 Communications Breakdown
MIMOS’ Role in Industry &
Market Creation Basic Applied Product System Service Market Research Research Company Integrator Provider Creation MIMOS’ Charter: Commercialisation Path: • IP Creation • Productisation • Prototype Development • Business Planning • Technology Transfer • Product Lifecycle • Manufacturing Inflection Point for • Regulatory Approval Commercialisation • Branding & Distribution Channel Industry Gap Commercial Risk Risk magnitude Critical Competency Technology risk lacking 39
Issue #1: Local Product Companies
Are Small - Minimal revenue; minimal impact on economic needle Global/Export - Require substantial Revenue handholding - No financial stamina to go global Reseller/Se System Product rvice Integrator Company Provider Domestic Revenue
Issue #2: Large Domestic Companies
Are Not Product Companies - Not keen to invest in R&D - Risk averse in new technology - Difficulty in justifying new Global/Export Missing Revenue venture to the Board Reseller/Se System Product rvice Integrator Company Provider Domestic Revenue
Large Companies Competencies Design &
Basic Applied System Service Product Market Research Research Integrator Provider Company Business Critical Competency Competency Box Technology Competency Competency
Issue #3: Difficult for Small
Local Product Companies to Engage MNCs • MNC reluctant to work with non reputable local product companies • Sustainability • Capability • Branding • Local product companies has problem to meet the stringent requirement of MNC • CMMI • ISO • IP protection
Basic Product System Service Applied
Market Research Company Integrator Provider Research (Universities) (Industry) (Industry) (Industry) DEVELOP TECH TRANSFER DRIVE SUPPLY • Center of Excellence • Domain expertise • Global IP Protection training • Technology Transfer NURTURE TECH VENTURE & INCUBATION DRIVE DEMAND GO-TO-MARKET WORLD CLASS PRODUCT GO GLOBAL • Market Proof of Concept/Pilot • Product development • Channel development • Leverage Government/GLC • Product Lifecycle Mgt • Business Matching with procurement process/projects • Manufacturing/Production MNC and market Strategies • Regulatory Approval
How the government of New Zealand has tried to kick start a number of innovation initiatives to boost the economy. New Zealand has a rich pool of creative and commercially- minded scientists with world-class research and development facilities. It has steadily inched up in the innovative sphere by providing a stable business environment for business with research and development costs of 50 per cent lower than inEurope and the United States.New Zealand is a small and isolated economy which, at least in a textbook sense, is institutionally almost ideal for promoting local entrepreneurship and innovation.It also has a supportive business environment – for example, research and development is 100 per cent tax deductible – and has an IP regime that protects investment.
Morgan Stanley predicted shipment of Smartphones will be greater than PCs by end of 2012.http://www.morganstanley.com/institutional/techresearch/pdfs/MS_Internet_Trends_060710.pdf
Mobile operators worldwide see mobile broadband as the fastest growing business opportunity delivering an exciting range of services from Video on Demand and interactive gaming on the mobile network.Mobile data is overtaking messaging as a revenue source and is growing rapidly as the biggest success since voice
P1 CEO, Michael Lai in his Keynote speech at WiMAX Forum SEA Regional Focus Conference 2010.
What is the secret formula for a well connected society?
The higher the bandwidth, the more sophisticated the applications. Richer in content, more powerful and connectivity dependent.Opens up new opportunities for monetization.
Developing countries are the most enthusiastic users of social networking, according to a new survey of over 50,000 people worldwide.Market research firm TNS found that countries such as Egypt and China have much higher levels of digital engagement - over 50 percent - than mature markets such as Japan (20 percent), Denmark (25 percent) or Finland (26 percent) - despite the fact that the latter have a more advanced internet infrastructure.The heaviest users of social networking are in Malaysia, where they rack up nine hours per week, Russia, with 8.1 hours per week and Turkey with 7.7 hours per week.And Malaysians have most social network friends, averaging 233, closely followed by Brazilians with 231. The least social are the Japanese with just 29 friends and Tanzanians with 38. Surprisingly, Chinese consumers only have an average of 68 friends in their networks despite being heavy users of social networking sites.
User Generated Content (UGC).It can topple country like Egypt.
Number of Days to Reach 1 Million Units SoldiPad = 28 days (one of the fastest growing new consumer computing devices).iPhone = 74 daysNintendo Wii = 13 daysNointendo DS = 15 daysCompared to Mac which uses 6.37x compared to iPhone, iPad is about 2.07x and Blackberry about 0.09x
Need the third line combined effort MIMOS and Commercial Company
Difficult to justify venture to their bookVerbalize new market and international presence
Need the third line combined effort MIMOS and Commercial Company
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